white musk oil
Worth a lookShows low returns (0.4%), but soft demand (-8.1% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,273avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.23avg listing price — sweet spot $15–$100
Price range
Okay£3.62–£24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£166K£166K/yr · 204K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, white musk oil is a £166K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
white musk oil market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £122K–£153K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 61%
- Out of stock
- 6.2%
- Avg brand age
- 69 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
162
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
7%
- The Body Shop72%
- Jovan12%
- Lattafa2%
- MY PERFUMES2%
- MAYJAM2%
- Arabian Opulence2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top white musk oil search terms
- white musk perfume38K/yr
- white musk36K/yr
- musk perfume for women27K/yr
- body shop white musk20K/yr
- white musk body shop22K/yr
- musk18K/yr
- musk perfume10K/yr
- white musk oil11K/yr
- body shop white musk perfume7K/yr
- white musk body spray5K/yr
Top white musk oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Body Shop White Musk Fragrance Mist (1x 100ml) Fresh Floral Body Mist for Women Everyday Musk & Jasmine Mist Light Body Spray Vegan Womens Body Care
The Body Shop£14.754.5★336 rev
The Body Shop White Musk Eau de Toilette (1x 30ml) Fresh Floral Musk Perfume for Men & Women Long-Lasting Unisex Fragrance with Jasmine & Lily Notes Vegan Cologne Signature Cruelty-Free Scent
The Body Shop£16.884.5★2,817 rev
The Body Shop White Musk Eau de Parfum (1x 30ml) Fresh Floral Fragrance with Jasmine & Cruelty-Free Musk Vegan Eau de Parfum in Recyclable Glass Bottle
The Body Shop£21.264.5★365 rev
The Body Shop White Musk Fragrance Mist 100 ml
The Body Shop£17.964.5★2,132 rev
Jovan White Musk Eau de Cologne Spray for Women 96 ml by Coty
Jovan£8.164.3★1,057 rev
Newest
by launch date
The Body Shop White Musk Eau de Toilette (1x 9.5ml) Fresh Floral Musk Perfume for Men & Women Long-Lasting Unisex Fragrance with Jasmine & Lily Notes Vegan Cologne Signature Cruelty-Free Scent
The Body Shop£9.9038 rev
The Body Shop White Musk Shower Gel (1x 400ml) Iconic Womens Shower Gel Floral & Sensual Body Wash with Signature Scent Cruelty-Free Musk Vegan Body Care
The Body Shop£12.42899 rev
Jovan Musk Jovan Black Musk For Women Eau de Toilette 96 ml - Kilograms
Jovan£6.8433 rev
Arabiyat White Musk Concentrated Perfume Oil For Women and Men (Unisex) 12ml Made in UAE
MY PERFUMES£8.8452 rev
The Body Shop White Musk Body Lotion (1x 400ml) Lightweight Floral Body Moisturiser Iconic Musk Scent Leaves Skin Feeling Silky Soft Vegan Body Care Cruelty-Free
The Body Shop£15.041,756 rev
Trending
90-day click momentumThe Body Shop White Musk Fragrance Mist (1x 100ml) Fresh Floral Body Mist for Women Everyday Musk & Jasmine Mist Light Body Spray Vegan Womens Body Care
The Body Shop£14.754.5★
The Body Shop White Musk Eau de Toilette (1x 9.5ml) Fresh Floral Musk Perfume for Men & Women Long-Lasting Unisex Fragrance with Jasmine & Lily Notes Vegan Cologne Signature Cruelty-Free Scent
The Body Shop£9.904.2★
Pure Musk by Lattafa - EDP 100ml
Lattafa£16.034.1★
Escentuals White Musk Perfume for Women Eau de Parfum 100ml
ESCENTUALS£8.574.1★
Jovan Musk Jovan Black Musk For Women Eau de Toilette 96 ml - Kilograms
Jovan£6.844.5★
What buyers say about white musk oil
What buyers praise and complain about, mined from review topics.What buyers love
“smells divine”
“And surprisingly cheap”
“An excellent product”
“Great size”
“As advertised”
“good Christmas present”
“it makes my skin soft so I suppose not bad”
“Really strong longevity”
“It's very light and subtle”
“Beautiful clean musk will buy again”
What buyers complain about
“not such a strong smell”
“not long lasting”
“Overpriced”
“Very disappointed with the size”
“NOT as expected”
“Not very strong”
“Cheap, and only last for about an hour, you get what you pay for”
“this initially reacted badly on my skin”
“Defective dip stick”
“stings on sensitive skin”
Top return reasons
Common questions
- Is white musk oil profitable to sell on Amazon United Kingdom?
- The niche generates £166K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the white musk oil niche?
- 11 brands and 162 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in white musk oil?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- When does demand for white musk oil peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the white musk oil niche?
- Listings span £3.62–£24.89; the average listing price is £12.23 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.