How competitive is the White Musk Oil niche on Amazon United Kingdom?

11 brands and 162 sellers compete in White Musk Oil on Amazon United Kingdom. The top 5 White Musk Oil products take 53% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in White Musk Oil?

White Musk Oil buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the White Musk Oil niche?

White Musk Oil sells for £12.23 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.62–£24.89. The average incumbent carries 1,273 reviews — the moat a new listing must climb.

White Musk Oil

White Musk Oil shows low returns (0.4%), but soft demand (-8.1% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 31% of 2,481 Beauty niches · +4 vs the category median of 47

This niche Category average · 2,481 niches

Is White Musk Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, White Musk Oil is a £166K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

White Musk Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.1% over the last 90 days and 6.6% of searches end in a purchase.

£166K

revenue / yr

Units sold / yr13K

Search volume / yr-8.1%204K

Conversion rate6.6%

Avg price£12.23

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers11 · 162

Top-5 product click share53%

Open market9%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Top White Musk Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

The Body Shop White Musk Fragrance Mist (1x 100ml) Fresh Floral Body Mist for Women Everyday Musk & Jasmine Mist Light Body Spray Vegan Womens Body Care

Price: £14.75
Rating: 4.5/5
Reviews: 336
Age: 5y ago

The Body Shop White Musk Eau de Toilette (1x 30ml) Fresh Floral Musk Perfume for Men & Women Long-Lasting Unisex Fragrance with Jasmine & Lily Notes Vegan Cologne Signature Cruelty-Free Scent

Price: £16.88
Rating: 4.5/5
Reviews: 2,817
Age: 12y ago

The Body Shop White Musk Eau de Parfum (1x 30ml) Fresh Floral Fragrance with Jasmine & Cruelty-Free Musk Vegan Eau de Parfum in Recyclable Glass Bottle

Price: £21.26
Rating: 4.5/5
Reviews: 365
Age: 4y ago

The Body Shop White Musk Fragrance Mist 100 ml

Price: £17.96
Rating: 4.5/5
Reviews: 2,132
Age: 13y ago

Jovan White Musk Eau de Cologne Spray for Women 96 ml by Coty

Price: £8.16
Rating: 4.3/5
Reviews: 1,057
Age: 17y ago

Newest

by launch date

The Body Shop White Musk Eau de Toilette (1x 9.5ml) Fresh Floral Musk Perfume for Men & Women Long-Lasting Unisex Fragrance with Jasmine & Lily Notes Vegan Cologne Signature Cruelty-Free Scent

Price: £9.90
Rating: 4.2/5
Reviews: 38
Age: 11mo ago

The Body Shop White Musk Shower Gel (1x 400ml) Iconic Womens Shower Gel Floral & Sensual Body Wash with Signature Scent Cruelty-Free Musk Vegan Body Care

Price: £12.42
Rating: 4.6/5
Reviews: 899
Age: 1y ago

Jovan Musk Jovan Black Musk For Women Eau de Toilette 96 ml - Kilograms

Price: £6.84
Rating: 4.5/5
Reviews: 33
Age: 1y ago

Arabiyat White Musk Concentrated Perfume Oil For Women and Men (Unisex) 12ml Made in UAE

Price: £8.84
Rating: 4.2/5
Reviews: 52
Age: 1y ago

The Body Shop White Musk Body Lotion (1x 400ml) Lightweight Floral Body Moisturiser Iconic Musk Scent Leaves Skin Feeling Silky Soft Vegan Body Care Cruelty-Free

Price: £15.04
Rating: 4.6/5
Reviews: 1,756
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

162

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

The Body Shop72%
Jovan12%
Lattafa2%
MY PERFUMES2%
MAYJAM2%
Arabian Opulence2%
Open — no brand owns it (5 brands, 7%)

White Musk Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume204KCVR6.6%Products23Brands11Top 5 Brands91%OOS Rate6.2%Rating4.3★Reviews1,273Avg BSR#224

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Top White Musk Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

white musk perfume38K/yr -0.2%5.6% conv.
white musk36K/yr -21.4%4.8% conv.
musk perfume for women27K/yr -4.7%2.5% conv.
body shop white musk20K/yr +12.8%7.6% conv.
white musk body shop22K/yr -8.9%8.7% conv.
musk18K/yr -17.6%0.5% conv.
musk perfume10K/yr +12.1%1.4% conv.
white musk oil11K/yr -25.5%4.8% conv.
body shop white musk perfume7K/yr +4.8%10.5% conv.
white musk body spray5K/yr -7.8%4.7% conv.

What reviews say buyers love and hate about White Musk Oil

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Smell62%

“smells divine”

Value For Money9%

“And surprisingly cheap”

Quality-Overall5%

“An excellent product”

Size-Overall4%

“Great size”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

82% of reviews

Smell49%

“not such a strong smell”

Durability8%

“not long lasting”

Value For Money6%

“Overpriced”

Size-Overall4%

“Very disappointed with the size”

Advertised Vs Actual Product4%

“NOT as expected”

White Musk Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

63%

2Leak-Proof

3Advertised Vs Actual Product

4Quality-Overall

5Defective Material/Parts

Common White Musk Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Musk Oil 51/100 on Amazon United Kingdom — Worth a look. The niche generates £166K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -8.1% over the last 90 days.