White Hair Dye
a small market ($34K/yr) — White Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is White Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Hair Dye is a £34K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.
White Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.4% over the last 90 days and 5.1% of searches end in a purchase.
£34K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 27 products
Top White Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml
- Price
- £6.52
- Rating
- 4.1/5
- Reviews
- 1,495
- Age
- 5y ago
Bleach London White Toner Kit - Ammonia-Free - Ideal to Neutralise Brassy Yellow for Icy Blonde Finish - Perfect for Pale Yellow Bleached Hair (Complete Kit)
- Price
- £7.94
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 3y ago
Jerome Russell Bblonde Maximum Blonde ICE BLONDE Toner | 75ml
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 10,146
- Age
- 4y ago
Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml
- Price
- £8.08
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago
Scott Cornwall Colour Restore Iced Platinum Anti Yellow Hair Toner - Multiple Use -100ml
- Price
- £6.58
- Rating
- 3.8/5
- Reviews
- 3,893
- Age
- 12y ago
Trending
90-day click momentum
SHRINE Drop-It WHITE BLONDE Toner | Customisable Anti-Brass Toner Drops to Remove Yellow Tones | Icy & Cool Blonde Finish | Vegan Cruelty-Free Damage-Free Conditioning Toner | 200 drops/bottle
- Price
- £7.75
- Rating
- 4.2/5
- Reviews
- 834
- Age
- 11mo ago
Shrine Mixed Up Semi Permanent Colour WHITE BLONDE | Ready-to-use & Pre-mixed with nourishing ingredients | Quick application | Locks Moisture & Prevents Dryness | Vegan & Cruelty Free | 125ml
- Price
- £5.44
- Rating
- 3.8/5
- Reviews
- 47
- Age
- 7mo ago
Bleach London Silver Shampoo Purple Toning Colour Correcting Formula for Brighter Blonde Hair Cleanses and Neutralises Brassy Yellow Tones Paraben and Silicone Free 250ml
- Price
- £6.36
- Rating
- 4.4/5
- Reviews
- 721
- Age
- 11y ago
La Riche Directions Semi-Permanent Hair Color 100ml Tub - White Toner
- Price
- £5.68
- Rating
- 4.3/5
- Reviews
- 14,703
- Age
- 3y ago
ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Arctic Toner 165 ml e
- Price
- £16.14
- Rating
- 4.1/5
- Reviews
- 1,542
- Age
- 2y ago
Newest
by launch dateShrine Mixed Up Semi Permanent Colour WHITE BLONDE | Ready-to-use & Pre-mixed with nourishing ingredients | Quick application | Locks Moisture & Prevents Dryness | Vegan & Cruelty Free | 125ml
- Price
- £5.44
- Rating
- 3.8/5
- Reviews
- 47
- Age
- 7mo ago
SHRINE Drop-It WHITE BLONDE Toner | Customisable Anti-Brass Toner Drops to Remove Yellow Tones | Icy & Cool Blonde Finish | Vegan Cruelty-Free Damage-Free Conditioning Toner | 200 drops/bottle
- Price
- £7.75
- Rating
- 4.2/5
- Reviews
- 834
- Age
- 11mo ago
Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml
- Price
- £8.08
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago
Jerome Russell ICE BLONDE Colour Bomb | Blonde Depositing Hair Mask | Nourishing Semi-Permanent Colour & Shine Treatment | Vegan & Cruelty-Free | 300ml
- Price
- £11.24
- Rating
- 4.0/5
- Reviews
- 1,025
- Age
- 2y ago
ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Arctic Toner 165 ml e
- Price
- £16.14
- Rating
- 4.1/5
- Reviews
- 1,542
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
112
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
9%
- Jerome Russell45%
- Bleach London25%
- SHRINE6%
- Knight & Wilson6%
- Scott Cornwall6%
- La Riche3%
- Open — no brand owns it (6 brands, 9%)
White Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top White Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bleach london toner23K/yr
- white hair toner13K/yr
- white toner11K/yr
- ice blonde toner9K/yr
- white blonde toner8K/yr
- ice white toner8K/yr
- white toners for bleached hair6K/yr
- bleach london white toner5K/yr
- icy blonde toner4K/yr
What reviews say buyers love and hate about White Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“gets ur hair from yellow to a nice colour”
“great value for money”
“Great toner shampoo”
“My hair is shining and feels and smells amazing”
“Feels lovely and soft most importantly looks good”
What buyers complain about
82% of reviews“my colour was to dark”
“Awful turned hair blue”
“Didnt work”
“Not worth it”
“Dreadful, this left my hair very dry”
White Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
87%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
