White Gel Polish
White Gel Polish shows low returns (0.4%), but prices mostly outside the sweet spot ($2.43–$13.02) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is White Gel Polish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Gel Polish is a £137K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 55/100.
White Gel Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +50.0% over the last 90 days and 13.2% of searches end in a purchase.
£137K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 27 products
Top White Gel Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Mylee Gel Nail Polish 8ml [Break The Ice] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [White Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31-ZFz4zJ4L.jpg)
Mylee Gel Nail Polish 8ml [Break The Ice] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [White Range] - Long Lasting & Easy to Apply
- Price
- £7.71
- Rating
- 4.3/5
- Reviews
- 745
- Age
- 1y ago
Vishine 8ml Gelpolish UV LED Soak Off Varnish Color Gel Nail Polish Manicure Salon Clear White #1433
- Price
- £3.40
- Rating
- 4.2/5
- Reviews
- 13,060
- Age
- 10y ago
TOMICCA Gel Nail Polish White Color Gel Polish Soak Off UV LED Gel Varnish Nail Art Manicure Salon DIY for Professional Salon & Home 8ml
- Price
- £3.50
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 3y ago
Bluesky Gel Nail Polish Diamond White Cs61 Bright Porcelain White Long Lasting Chip Resistant 10 ml (Requires Drying Under UV LED Lamp)
- Price
- £6.32
- Rating
- 4.4/5
- Reviews
- 16,495
- Age
- 12y ago
Makartt Gel Nail Polish Sets - 2 Pcs Black White Colors Gel Polish for Long lasting Nail Polish Soak Off UV/LED Nails Lamp Nail Art Varnish Manicure DIY
- Price
- £5.34
- Rating
- 4.0/5
- Reviews
- 8,402
- Age
- 5y ago
Trending
90-day click momentum
Vishine Soak-Off UV LED Gel Polish Nail Art Manicure 8ml Lacquer White #020
- Price
- £3.35
- Rating
- 4.2/5
- Reviews
- 13,060
- Age
- 10y ago
Bluesky Gel Nail Polish Studio White 80526 French French Manicure Light Long Lasting Chip Resistant 10 ml (Requires Drying Under UV LED Lamp)
- Price
- £4.60
- Rating
- 4.3/5
- Reviews
- 448
- Age
- 13y ago
JODSONE 16.5ml Gel Nail Polish White Need U V Lamp Curing for Home Salon Nail Art DIY
- Price
- £2.43
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 12mo ago
JODSONE White Gel Nail Polish 18ml Gel Polish White Soak Off U V Lamp Gel Polish Art Manicure Salon DIY at Home
- Price
- £3.47
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 10mo ago
AUMIMU GEL NAIL POLISH White Color UV LED GelPolish Soak Off UV LED Gel Varnish Nail Art Manicure Salon DIY for Professional Salon & Home 10ml
- Price
- £3.76
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 7mo ago
Newest
by launch dateAUMIMU GEL NAIL POLISH White Color UV LED GelPolish Soak Off UV LED Gel Varnish Nail Art Manicure Salon DIY for Professional Salon & Home 10ml
- Price
- £3.76
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 7mo ago
JODSONE White Gel Nail Polish 18ml Gel Polish White Soak Off U V Lamp Gel Polish Art Manicure Salon DIY at Home
- Price
- £3.47
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 10mo ago
White Gel Nail Polish Liner - French Nail Art Design - Liner Gel Polish for DIY Home Salon UV/LED Drawing Beginner & Manicurist - Womens Fingernail Lacquer
- Price
- £3.32
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 11mo ago
JODSONE 16.5ml Gel Nail Polish White Need U V Lamp Curing for Home Salon Nail Art DIY
- Price
- £2.43
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 12mo ago
PEACECOLOR Gel Nail Polish - High Glossy White Gel Polish Soak Off U V/LED Long Lasting Easy to Apply Professional Manicure Salon DIY at Home Nail Lamp Cure 10ML
- Price
- £3.17
- Rating
- 3.5/5
- Reviews
- 116
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
20
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 93%
Open market
16%
- Vishine22%
- MYLEE20%
- BLUESKY15%
- TOMICCA14%
- JODSONE7%
- Kanorine5%
- Open — no brand owns it (9 brands, 16%)
White Gel Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×
Top White Gel Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white gel nail polish111K/yr
- white gel polish46K/yr
- white gel12K/yr
- mylee white gel polish11K/yr
- gel nail polish white9K/yr
- white nail gel7K/yr
- mylee gel polish white7K/yr
- white nail polish gel5K/yr
- white uv gel nail polish4K/yr
- gel polish white4K/yr
What reviews say buyers love and hate about White Gel Polish
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“the colour is pretty”
“Easy to use”
“definitely worth it for the price”
“It applies beautifully”
“Good for home nail art”
What buyers complain about
78% of reviews“Doesnt dry”
“Rubbish quality, even with several coats it just comes of in a day”
“no pigment what so ever”
“Its quite thick”
“So overall, in my opinion, not worth the money, and I have bought better cheaper ones in the past”
White Gel Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Gel Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
