White Gel Polish

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months

221K

Growth, 90 days vs prior 90

+50.0%

Conversion, latest week

13.2%

Market size, estimated

£137Ka year

Peak month

July2.3× the quietest month

Top search term

white gel nail polish111K searches a year

Listings sell for £4.69 on average, from £2.43 to £13.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £4.69 that is £6K to £7K a year per listing.

Average price

£4.69under the $15 to $100 sweet spot

Price range

£2.43–£13.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

£6K–£7K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #138 within Manicure & Pedicure. It carries 4,731 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

15.0%

Average rank

#138in Manicure & Pedicure

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,731per listing

Listings tracked

27

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months