Is white gel polish profitable to sell on Amazon United Kingdom?

The niche generates £137K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +50.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the white gel polish niche?

15 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in white gel polish?

Top complaints mined from reviews: Moist/Dry, Quality-Overall, Color. The return rate is 0.4%.

When does demand for white gel polish peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.3× the quietest.

What does it cost to enter the white gel polish niche?

Listings span £2.43–£13.02; the average listing price is £4.69 (sweet spot $15–$100). The average incumbent carries 4,731 reviews — the moat a new listing must climb.

white gel polish

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.43–$13.02) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+50.0%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay£137K

£137K/yr · 221K searches

Review moat

Bad4,731.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£4.69

avg listing price — sweet spot $15–$100

Price range

Bad£2.43–£13.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, white gel polish is a £137K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white gel polish market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: £117K–£141K; units × avg price
Conversion rate: 13.2%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 15.0%
Avg brand age: 38 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

16%

Vishine22%
MYLEE20%
BLUESKY15%
TOMICCA14%
JODSONE7%
Kanorine5%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.0% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×

Open Trend

Top white gel polish search terms

white gel nail polish111K/yr +55.9%13.2% conv.
white gel polish46K/yr +31.0%12.2% conv.
white gel12K/yr +36.7%10.7% conv.
mylee white gel polish11K/yr +46.5%11.8% conv.
gel nail polish white9K/yr +67.2%8.8% conv.
white nail gel7K/yr +51.8%9.2% conv.
mylee gel polish white7K/yr +87.3%10.4% conv.
white nail polish gel5K/yr +66.1%8.7% conv.
white uv gel nail polish4K/yr +63.9%12.5% conv.
gel polish white4K/yr +54.0%9.1% conv.

All search terms

Top white gel polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mylee Gel Nail Polish 8ml [Break The Ice] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [White Range] - Long Lasting & Easy to Apply

MYLEE£7.714.3★745 rev

Vishine 8ml Gelpolish UV LED Soak Off Varnish Color Gel Nail Polish Manicure Salon Clear White #1433

Vishine£3.404.2★13,060 rev

TOMICCA Gel Nail Polish White Color Gel Polish Soak Off UV LED Gel Varnish Nail Art Manicure Salon DIY for Professional Salon & Home 8ml

TOMICCA£3.504.4★190 rev

Bluesky Gel Nail Polish Diamond White Cs61 Bright Porcelain White Long Lasting Chip Resistant 10 ml (Requires Drying Under UV LED Lamp)

BLUESKY£6.324.4★16,495 rev

Makartt Gel Nail Polish Sets - 2 Pcs Black White Colors Gel Polish for Long lasting Nail Polish Soak Off UV/LED Nails Lamp Nail Art Varnish Manicure DIY

Makartt£5.344.0★8,402 rev

Newest

by launch date

AUMIMU GEL NAIL POLISH White Color UV LED GelPolish Soak Off UV LED Gel Varnish Nail Art Manicure Salon DIY for Professional Salon & Home 10ml

Aumimu£3.7630 rev

7mo ago

JODSONE White Gel Nail Polish 18ml Gel Polish White Soak Off U V Lamp Gel Polish Art Manicure Salon DIY at Home

JODSONE£3.47300 rev

10mo ago

White Gel Nail Polish Liner - French Nail Art Design - Liner Gel Polish for DIY Home Salon UV/LED Drawing Beginner & Manicurist - Womens Fingernail Lacquer

AuraBeen£3.3218 rev

11mo ago

JODSONE 16.5ml Gel Nail Polish White Need U V Lamp Curing for Home Salon Nail Art DIY

JODSONE£2.43108 rev

12mo ago

PEACECOLOR Gel Nail Polish - High Glossy White Gel Polish Soak Off U V/LED Long Lasting Easy to Apply Professional Manicure Salon DIY at Home Nail Lamp Cure 10ML

PEACECOLOR£3.17116 rev

1y ago

What buyers say about white gel polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“the colour is pretty”

Ease Of Use8%

“Easy to use”

Value For Money8%

“definitely worth it for the price”

Ease Of Application8%

“It applies beautifully”

Paint Quality6%

“Good for home nail art”

Durability6%

“holds up well”

Quality-Overall6%

“Good quality nail varnish cures with UV light”

Stitch/Finish/Polish5%

“Finish comes out smooth”

Coverage5%

“Great coverage”

Texture/Consistency-Overall2%

“It has a nice consistency”

What buyers complain about

Moist/Dry22%

“Doesnt dry”

Quality-Overall18%

“Rubbish quality, even with several coats it just comes of in a day”

Color14%

“no pigment what so ever”

Thickness7%

“Its quite thick”

Value For Money4%

“So overall, in my opinion, not worth the money, and I have bought better cheaper ones in the past”

Adhesion/Stickiness4%

“thought the least it could do was stick to the nail”

Texture/Consistency-Overall3%

“consistency wasnt right at all”

Durability3%

“Chips and falls off within days”

Stain Resistance2%

“Water consistency and doesn't cure under UV light, the black has stained my nail beds so trying to salvage them with a different colour isn't possible either now”

Advertised Vs Actual Product1%

“not like the image”

Top return reasons

Color39%

Functionality-Overall12%

Advertised Vs Actual Product8%

Dilute/Watery5%

Thickness4%

Quality-Overall4%

Paint Quality3%

Moist/Dry3%

Leak-Proof3%

Thin3%

Common questions

Is white gel polish profitable to sell on Amazon United Kingdom?: The niche generates £137K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +50.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the white gel polish niche?: 15 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in white gel polish?: Top complaints mined from reviews: Moist/Dry, Quality-Overall, Color. The return rate is 0.4%.
When does demand for white gel polish peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 2.3× the quietest.
What does it cost to enter the white gel polish niche?: Listings span £2.43–£13.02; the average listing price is £4.69 (sweet spot $15–$100). The average incumbent carries 4,731 reviews — the moat a new listing must climb.