White Foundation

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

-19.9%

Conversion, latest week

4.3%

Market size, estimated

£58Ka year

Peak month

October5.7× the quietest month

Top search term

white foundation102K searches a year

Listings sell for £6.99 on average, from £3.83 to £21.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.99 that is £2K to £3K a year per listing.

Average price

£6.99under the $15 to $100 sweet spot

Price range

£3.83–£21.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #197 within Make-up. It carries 4,777 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

94%

Out of stock, average day

3.2%

Average rank

#197in Make-up

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,777per listing

Listings tracked

33

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months