Is White Face Paint profitable to sell on Amazon United Kingdom?

Flapen scores White Face Paint 45 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £127K a year across 14 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew +2.2% in the last 90 days.

How competitive is the White Face Paint niche on Amazon United Kingdom?

10 brands and 37 sellers compete in White Face Paint on Amazon United Kingdom. The top 5 White Face Paint products take 75% of clicks, and the top 5 brands take 85%.

What do buyers complain about in White Face Paint?

White Face Paint buyers on Amazon United Kingdom complain most about Smell, Color, and Hard Feel. An estimated 0.7% of orders come back.

When does demand for White Face Paint peak?

Search demand for White Face Paint on Amazon United Kingdom peaks in Oct–Nov, and the busiest month runs 21.3× the quietest.

What does it cost to enter the White Face Paint niche?

White Face Paint sells for £4.91 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £3.18 to £9.70. The average product has 2,080 reviews, the count a new listing must catch up to.

White Face Paint

Fail

Prices span $3.18–$9.70, mostly outside the sweet spot, so White Face Paint is a Fail.

Flapen Score: 45
45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size: £127K/yr177K searches / yr
90-day growth: +2.2%search demand this quarter
Competition: 75%top-5 click share · 10 brands · 37 sellers

Flapen Score

White Face Paint against its category

The dotted line is the Beauty average. Past it, White Face Paint is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The White Face Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Face Paint 177K times last year and spent an estimated £127K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months: 177K
Growth, 90 days vs prior 90: +2.2%
Conversion, latest week: 14.6%
Market size, estimated: £127Ka year
Peak month: October21.3× the quietest month
Top search term: white face paint147K searches a year

02 · Price

A sale here is worth £4.91.

Listings sell for £4.91 on average, from £3.18 to £9.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.91 that is £7K to £10K a year per listing.

Average price: £4.91under the $15 to $100 sweet spot
Price range: £3.18–£9.70
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 25K–30K
Units per listing a year: 1,500–2,000
Revenue per listing a year: £7K–£10K
Returns: 0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #58 within Make-up. It carries 2,080 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 100%
Out of stock, average day: 7.1%
Average rank: #58in Make-up
Average rating: 4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews: 2,080per listing
Listings tracked: 14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 38 months

Products

Top White Face Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

Brand 142%
Brand 220%
Brand 312%
Brand 45%
Brand 55%
Brand 64%
Open — no brand owns it (4 brands, 11%)

Demand

White Face Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov · busiest ÷ quietest = 21.3×

Search terms

Top White Face Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

white face paint147K/yr +0.8%12.7% conv.
white makeup9K/yr -19.5%2.7% conv.
white body paint5K/yr +75.7%6.6% conv.
face paint white5K/yr +50.7%11.2% conv.
white facepaint5K/yr +7.7%10.7% conv.
clown white face paint2K/yr -5.8%2.6% conv.
white face makeup4K/yr -41.5%5.7% conv.

Reviews and returns

What reviews say buyers love and hate about White Face Paint

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”

19%of negative reviews mention “Smell”

0.7%of orders come back

“Only tryed on the back of my hand so far, covers well, just has a strange smell to it so dubious about putting it on my face because i dont want to smell like that all day”

A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic