White Face Paint
FailPrices span $3.18–$9.70, mostly outside the sweet spot, so White Face Paint is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £127K/yr177K searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 37 sellers
Flapen Score
White Face Paint against its category
The dotted line is the Beauty average. Past it, White Face Paint is stronger. Inside it, weaker.
Market
The White Face Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Face Paint 177K times last year and spent an estimated £127K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 14.6% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 14.6%
- Market size, estimated
- £127Ka year
- Peak month
- October21.3× the quietest month
- Top search term
- white face paint147K searches a year
02 · Price
A sale here is worth £4.91.
Listings sell for £4.91 on average, from £3.18 to £9.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.91 that is £7K to £10K a year per listing.
- Average price
- £4.91under the $15 to $100 sweet spot
- Price range
- £3.18–£9.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #58 within Make-up. It carries 2,080 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #58in Make-up
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,080per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top White Face Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Snazaroo Classic Face and Body Paint White Colour Water Based Easily Washable SFX Makeup
- Price
- £3.83
- Rating
- 4.4/5
- Reviews
- 15,270
- Age
- 24y ago

LOPHE Face Body Paint 30g Water Soluble Face Body Makeup Pigment for Adults Kids Children Water Based Face Palette Paint Face Painting Supplies for Halloween Drama Stage Performance Makeup
- Price
- £3.36
- Rating
- 4.2/5
- Reviews
- 1,200
- Age
- 3y ago

Aomig Face Paint Stick Eye Face Body Paint Stick Colors Tube Waterproof Face Paint For Sports Baseball Softball Football Athletes Halloween Game Cosplay Costume Party Makeup Stick(White)
- Price
- £4.13
- Rating
- 4.2/5
- Reviews
- 847
- Age
- 1y ago

Snazaroo Clown White Creamy Water Based Face Paint 50ml
- Price
- £5.15
- Rating
- 4.4/5
- Reviews
- 6,380
- Age
- 16y ago

AOOWU Face and Body Paint for Kids and Adults 30g Water Soluble Face Body Makeup Pigment SFX Makeup Painting for Costume Face Painting Supplies for Halloween Drama Stage Performance Makeup
- Price
- £3.26
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago
Trending
estimated 90-day click momentum
VANERIA White Foundation Goth Foundation Liquide Makeup Clown Makeup Blanco Face Paint Full-Coverage Waterproof Mixer Use or White Base for Halloween Cosplay Stage Mime & Film.30ML
- Price
- £9.70
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 6mo ago

Aomig Face Paint Stick Eye Face Body Paint Stick Colors Tube Waterproof Face Paint For Sports Baseball Softball Football Athletes Halloween Game Cosplay Costume Party Makeup Stick(Black+White)
- Price
- £4.40
- Rating
- 4.2/5
- Reviews
- 847
- Age
- 1y ago

Aomig Face and Body Paint Professional Oily Body Paint Non-Toxic Paint Cake Pots for Kids Adults Creamy Oil Based Face Paint 70g Cake Face Makeup Supplies for Halloween Cosplay
- Price
- £3.18
- Rating
- 4.0/5
- Reviews
- 300
- Age
- 2y ago

AOOWU Face and Body Paint for Kids and Adults 30g Water Soluble Face Body Makeup Pigment SFX Makeup Painting for Costume Face Painting Supplies for Halloween Drama Stage Performance Makeup
- Price
- £3.26
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago

Face Paint Stick Body Crayons Monochrome Sweat Proof Water-Resistant Body Paint Cruelty Free For Kids Adults Fancy Dress Festivals Halloween (White)
- Price
- £3.31
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 1y ago
Newest
by launch date
VANERIA White Foundation Goth Foundation Liquide Makeup Clown Makeup Blanco Face Paint Full-Coverage Waterproof Mixer Use or White Base for Halloween Cosplay Stage Mime & Film.30ML
- Price
- £9.70
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 6mo ago

AOOWU Face and Body Paint for Kids and Adults 30g Water Soluble Face Body Makeup Pigment SFX Makeup Painting for Costume Face Painting Supplies for Halloween Drama Stage Performance Makeup
- Price
- £3.26
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago

BOBISUKA White Face Body Paint Liquid Texture Washable Non Toxic Facepaint Fast Drying Foundation Makeup for Halloween Clown Skeleton Skull Cosplay SFX Costume Party Large Capacity(130ml)
- Price
- £6.17
- Rating
- 4.2/5
- Reviews
- 466
- Age
- 1y ago

YBUETE White Face Body Paint Professional Paint for Halloween Cosplay Costume Party Full-coverage Multi-Color Cream Makeup Blendable Body Painting for Adults Halloween Cosplay SFX Makeup Paint
- Price
- £4.59
- Rating
- 4.0/5
- Reviews
- 119
- Age
- 1y ago

BOBISUKA White Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable
- Price
- £6.11
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
37
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
11%
- Snazaroo42%
- LOPHE20%
- Aomig12%
- AOOWU5%
- BOBISUKA5%
- VANERIA4%
- Open — no brand owns it (4 brands, 11%)
Demand
White Face Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 21.3×
Search terms
Top White Face Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white face paint147K/yr
- white makeup9K/yr
- white body paint5K/yr
- face paint white5K/yr
- white facepaint5K/yr
- clown white face paint2K/yr
- white face makeup4K/yr
Reviews and returns
What reviews say buyers love and hate about White Face Paint
We read the reviews and the return reasons for every product selling here.
“Only tryed on the back of my hand so far, covers well, just has a strange smell to it so dubious about putting it on my face because i dont want to smell like that all day”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Face Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









