White Face Paint
prices mostly outside the sweet spot ($3.18–$9.70) — White Face Paint doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is White Face Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Face Paint is a £127K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
White Face Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.2% over the last 90 days and 14.6% of searches end in a purchase.
£127K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 14 products
Top White Face Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Snazaroo Classic Face and Body Paint White Colour Water Based Easily Washable SFX Makeup
- Price
- £3.83
- Rating
- 4.4/5
- Reviews
- 15,270
- Age
- 24y ago
LOPHE Face Body Paint 30g Water Soluble Face Body Makeup Pigment for Adults Kids Children Water Based Face Palette Paint Face Painting Supplies for Halloween Drama Stage Performance Makeup
- Price
- £3.36
- Rating
- 4.2/5
- Reviews
- 1,200
- Age
- 3y ago
Aomig Face Paint Stick Eye Face Body Paint Stick Colors Tube Waterproof Face Paint For Sports Baseball Softball Football Athletes Halloween Game Cosplay Costume Party Makeup Stick(White)
- Price
- £4.13
- Rating
- 4.2/5
- Reviews
- 847
- Age
- 1y ago
Snazaroo Clown White Creamy Water Based Face Paint 50ml
- Price
- £5.15
- Rating
- 4.4/5
- Reviews
- 6,380
- Age
- 16y ago
AOOWU Face and Body Paint for Kids and Adults 30g Water Soluble Face Body Makeup Pigment SFX Makeup Painting for Costume Face Painting Supplies for Halloween Drama Stage Performance Makeup
- Price
- £3.26
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago
Trending
90-day click momentum
VANERIA White Foundation Goth Foundation Liquide Makeup Clown Makeup Blanco Face Paint Full-Coverage Waterproof Mixer Use or White Base for Halloween Cosplay Stage Mime & Film.30ML
- Price
- £9.70
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 6mo ago
Aomig Face Paint Stick Eye Face Body Paint Stick Colors Tube Waterproof Face Paint For Sports Baseball Softball Football Athletes Halloween Game Cosplay Costume Party Makeup Stick(Black+White)
- Price
- £4.40
- Rating
- 4.2/5
- Reviews
- 847
- Age
- 1y ago
Aomig Face and Body Paint Professional Oily Body Paint Non-Toxic Paint Cake Pots for Kids Adults Creamy Oil Based Face Paint 70g Cake Face Makeup Supplies for Halloween Cosplay
- Price
- £3.18
- Rating
- 4.0/5
- Reviews
- 300
- Age
- 2y ago
AOOWU Face and Body Paint for Kids and Adults 30g Water Soluble Face Body Makeup Pigment SFX Makeup Painting for Costume Face Painting Supplies for Halloween Drama Stage Performance Makeup
- Price
- £3.26
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago
Face Paint Stick Body Crayons Monochrome Sweat Proof Water-Resistant Body Paint Cruelty Free For Kids Adults Fancy Dress Festivals Halloween (White)
- Price
- £3.31
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 1y ago
Newest
by launch dateVANERIA White Foundation Goth Foundation Liquide Makeup Clown Makeup Blanco Face Paint Full-Coverage Waterproof Mixer Use or White Base for Halloween Cosplay Stage Mime & Film.30ML
- Price
- £9.70
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 6mo ago
AOOWU Face and Body Paint for Kids and Adults 30g Water Soluble Face Body Makeup Pigment SFX Makeup Painting for Costume Face Painting Supplies for Halloween Drama Stage Performance Makeup
- Price
- £3.26
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago
BOBISUKA White Face Body Paint Liquid Texture Washable Non Toxic Facepaint Fast Drying Foundation Makeup for Halloween Clown Skeleton Skull Cosplay SFX Costume Party Large Capacity(130ml)
- Price
- £6.17
- Rating
- 4.2/5
- Reviews
- 466
- Age
- 1y ago
YBUETE White Face Body Paint Professional Paint for Halloween Cosplay Costume Party Full-coverage Multi-Color Cream Makeup Blendable Body Painting for Adults Halloween Cosplay SFX Makeup Paint
- Price
- £4.59
- Rating
- 4.0/5
- Reviews
- 119
- Age
- 1y ago
BOBISUKA White Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable
- Price
- £6.11
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
37
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
11%
- Snazaroo42%
- LOPHE20%
- Aomig12%
- AOOWU5%
- BOBISUKA5%
- VANERIA4%
- Open — no brand owns it (4 brands, 11%)
White Face Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 21.3×
Top White Face Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white face paint147K/yr
- white makeup9K/yr
- white body paint5K/yr
- face paint white5K/yr
- white facepaint5K/yr
- clown white face paint2K/yr
- white face makeup4K/yr
What reviews say buyers love and hate about White Face Paint
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“The colour its meant to be”
“Good coverage”
“you get a decent amount for a good price”
“just like normal thick foundation”
“Did exactly what we needed it too”
What buyers complain about
72% of reviews“Only tryed on the back of my hand so far, covers well, just has a strange smell to it so dubious about putting it on my face because i dont want to smell like that all day”
“the white is horrendous bare in mind im a WOC so its looked long”
“Rlly nice hard”
“Usually my skin reacts to almost everything it touches”
“rather than thick greasepaint. greasepaint is more likely to cause breakouts and is a nightmare to remove”
White Face Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Face Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
