White Eyeliner
prices mostly outside the sweet spot ($2.05–$7.59) — White Eyeliner doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is White Eyeliner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Eyeliner is a £86K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
White Eyeliner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.8% over the last 90 days and 18.2% of searches end in a purchase.
£86K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 9 products
Top White Eyeliner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel Soft Kohl Kajal Professional Eyeliner Pencil Intense Long-Lasting Colour Up to 12 Hours Wear Smudge Proof 1.2 grams Pure White
- Price
- £2.37
- Rating
- 4.4/5
- Reviews
- 40,683
- Age
- 10y ago
Rimmel Scandaleyes Exaggerate Eye Definer 005 Snow White 0.35g
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 13,256
- Age
- 5y ago
e.l.f. Smoky Kohl Eyeliner Eye Pencil for Creating Long-Lasting Bold High-Pigment Makeup Looks Vegan & Cruelty-Free Cloud Nine
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 3,836
- Age
- 1y ago
Wet n Wild Color Icon Kohl Eyeliner Pencil Eyeliner and Pencil for Eye-Makeup with an Intense and Hyper-pigmented Effect Soft Creamy and Easy-to-use Formula Youre Always White!
- Price
- £2.05
- Rating
- 4.1/5
- Reviews
- 4,000
- Age
- 9y ago
Maybelline Gel Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: White
- Price
- £4.06
- Rating
- 4.3/5
- Reviews
- 16,666
- Age
- 3y ago
Trending
90-day click momentum
NYX Eye Liner Mechanical Pencil Retractable Twist Up Eyeliner Crayon Auto Pen - White
- Price
- £3.20
- Rating
- 4.3/5
- Reviews
- 108,738
- Age
- 16y ago
e.l.f. Smoky Kohl Eyeliner Eye Pencil for Creating Long-Lasting Bold High-Pigment Makeup Looks Vegan & Cruelty-Free Cloud Nine
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 3,836
- Age
- 1y ago
Rimmel Soft Kohl Kajal Professional Eyeliner Pencil Intense Long-Lasting Colour Up to 12 Hours Wear Smudge Proof 1.2 grams Pure White
- Price
- £2.37
- Rating
- 4.4/5
- Reviews
- 40,683
- Age
- 10y ago
3PCS White Eyeliner Pencils Soft Highlighter Gel Eyeliner Pencil White Pencil for Skin Marking Highlighter Waterproof Eyeli/ner Penc/ils Wh/ite Eyel/iner Pe/ncil Professional E/ye Liner Pen
- Price
- £3.42
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 12mo ago
Rimmel Scandaleyes Exaggerate Eye Definer 005 Snow White 0.35g
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 13,256
- Age
- 5y ago
Newest
by launch date3PCS White Eyeliner Pencils Soft Highlighter Gel Eyeliner Pencil White Pencil for Skin Marking Highlighter Waterproof Eyeli/ner Penc/ils Wh/ite Eyel/iner Pe/ncil Professional E/ye Liner Pen
- Price
- £3.42
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 12mo ago
e.l.f. Smoky Kohl Eyeliner Eye Pencil for Creating Long-Lasting Bold High-Pigment Makeup Looks Vegan & Cruelty-Free Cloud Nine
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 3,836
- Age
- 1y ago
Maybelline Gel Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: White
- Price
- £4.06
- Rating
- 4.3/5
- Reviews
- 16,666
- Age
- 3y ago
Rimmel Scandaleyes Exaggerate Eye Definer 005 Snow White 0.35g
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 13,256
- Age
- 5y ago
3INA MAKEUP - The Color Pen Eyeliner 100 - White Liquid Eyeliner 10h Longwear - Precise Felt Tip Matte Liner for Sensitive Eyes
- Price
- £7.59
- Rating
- 4.1/5
- Reviews
- 1,920
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
49
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
5%
- Rimmel63%
- e.l.f.10%
- Wet n Wild7%
- Maybelline7%
- NYX PROFESSIONAL MAKEUP4%
- FREEORR4%
- Open — no brand owns it (2 brands, 5%)
White Eyeliner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top White Eyeliner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white eyeliner pencil61K/yr
- white eyeliner44K/yr
- white eye pencil6K/yr
- white waterline eye pencil3K/yr
- white eye liner3K/yr
- white liner3K/yr
What reviews say buyers love and hate about White Eyeliner
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Great value for money”
“Good eyeliner”
“Good quality”
“Does what it does”
“Beautiful and stay longer”
What buyers complain about
89% of reviews“Not intense, Not Creamy, Not easy to apply and lumpy when it finally does go on the skin - Threw it away”
“I can still feel irritation”
“Not great on older skin”
“its starting to fade so I would only use this for a different reason not for my eyelids”
“This item has been used it wasn't even sealed”
White Eyeliner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Eyeliner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
