White Eyeliner

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

18.2%

Market size, estimated

£86Ka year

Peak month

October1.8× the quietest month

Top search term

white eyeliner pencil61K searches a year

Listings sell for £3.91 on average, from £2.05 to £7.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £3.91 that is £6K to £8K a year per listing.

Average price

£3.91under the $15 to $100 sweet spot

Price range

£2.05–£7.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

£6K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Make-up. It carries 21,059 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#53in Make-up

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

21,059per listing

Listings tracked

9

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months