White Company
White Company shows low returns (0.5%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is White Company profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Company is a £269K/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
White Company: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.3% over the last 90 days and 2.6% of searches end in a purchase.
£269K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top White Company products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The White Company Fresh Grapefruit Bath & Body Gift Set
- Price
- £27.72
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 7y ago
The White Company Seychelles Bath & Body Gift Set
- Price
- £31.87
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 8y ago
White Company - Fresh Grapefruit Jasmine & Orange Flower - Hand & Nail Gift Set
- Price
- £28.76
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 4y ago
The White Company Seychelles Bergamot Amber & Vanilla Hand & Nail Gift Set
- Price
- £33.29
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 13y ago
The White Company Fresh Grapefruit Hand Wash
- Price
- £14.81
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 4y ago
Trending
90-day click momentum
Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
- Price
- £29.20
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 3y ago
IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)
- Price
- £31.30
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 9mo ago
The white company Seychelles Fragrance Oil 15ML Perfect for Diffuser Humidifier Aromatherapy Relax Skin Care Perfume & Candle Making
- Price
- £13.47
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
The White Company Seychelles Bath & Body Gift Set
- Price
- £31.87
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 8y ago
NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed
- Price
- £15.08
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 1y ago
Newest
by launch dateIMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)
- Price
- £31.30
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 9mo ago
The white company Seychelles Fragrance Oil 15ML Perfect for Diffuser Humidifier Aromatherapy Relax Skin Care Perfume & Candle Making
- Price
- £13.47
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed
- Price
- £15.08
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 1y ago
Molton Brown Discovery Body Care Collection
- Price
- £17.81
- Rating
- 4.7/5
- Reviews
- 1,829
- Age
- 1y ago
Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
- Price
- £29.20
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
84
Top-5 brand share
94%
Top 20: 98%
Top-5 click share
56%
Top 20: 95%
Open market
4%
- The White Company76%
- White Company9%
- Valentte5%
- IMYSTI2%
- --2%
- Neom2%
- Open — no brand owns it (2 brands, 4%)
White Company demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Top White Company search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white company131K/yr
- the white company113K/yr
- white company gift sets for women64K/yr
- the white company gift sets for women34K/yr
- white company hand wash12K/yr
- white company seychelles12K/yr
- seychelles white company11K/yr
- the white company seychelles8K/yr
- the white company hand wash3K/yr
- the white company uk5K/yr
What reviews say buyers love and hate about White Company
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Welcome gift”
“Great scent”
“Product quality feels genuinely luxurious”
“totally worth it”
“Beautiful, classy and clean”
What buyers complain about
45% of reviews“Maybe a bit expensive”
“Cheap”
“My daughter has very sensitive skin”
White Company return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Company questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
