White Company
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 94% of clicks, so White Company is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £269K/yr402K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 84 sellers
Flapen Score
White Company against its category
The dotted line is the Beauty average. Past it, White Company is stronger. Inside it, weaker.
Market
The White Company market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Company 402K times last year and spent an estimated £269K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £269K a year.
- Searches, last 12 months
- 402K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £269Ka year
- Peak month
- December6.7× the quietest month
- Top search term
- white company131K searches a year
02 · Price
A sale here is worth £25.37.
Listings sell for £25.37 on average, from £13.47 to £66.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £25.37 that is £6K to £13K a year per listing.
- Average price
- £25.37inside the $15 to $100 sweet spot
- Price range
- £13.47–£66.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£13K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #351 within Bath & Body. It carries 172 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 72%
- Out of stock, average day
- 0.0%
- Average rank
- #351in Bath & Body
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 172per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top White Company products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The White Company Fresh Grapefruit Bath & Body Gift Set
- Price
- £27.72
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 7y ago

The White Company Seychelles Bath & Body Gift Set
- Price
- £31.87
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 8y ago

White Company - Fresh Grapefruit Jasmine & Orange Flower - Hand & Nail Gift Set
- Price
- £28.76
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 4y ago

The White Company Seychelles Bergamot Amber & Vanilla Hand & Nail Gift Set
- Price
- £33.29
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 13y ago

The White Company Fresh Grapefruit Hand Wash
- Price
- £14.81
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 4y ago
Trending
estimated 90-day click momentum
Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
- Price
- £29.20
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 3y ago

IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)
- Price
- £31.30
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 9mo ago

The white company Seychelles Fragrance Oil 15ML Perfect for Diffuser Humidifier Aromatherapy Relax Skin Care Perfume & Candle Making
- Price
- £13.47
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

The White Company Seychelles Bath & Body Gift Set
- Price
- £31.87
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 8y ago

NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed
- Price
- £15.08
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 1y ago
Newest
by launch date
IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)
- Price
- £31.30
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 9mo ago

The white company Seychelles Fragrance Oil 15ML Perfect for Diffuser Humidifier Aromatherapy Relax Skin Care Perfume & Candle Making
- Price
- £13.47
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed
- Price
- £15.08
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 1y ago

Molton Brown Discovery Body Care Collection
- Price
- £17.81
- Rating
- 4.7/5
- Reviews
- 1,829
- Age
- 1y ago

Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
- Price
- £29.20
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
84
Est. top-5 brand share
94%
Top 20: 98%
Est. top-5 click share
56%
Top 20: 95%
Open market
4%
- The White Company76%
- White Company9%
- Valentte5%
- IMYSTI2%
- --2%
- Neom2%
- Open — no brand owns it (2 brands, 4%)
Demand
White Company search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top White Company search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white company131K/yr
- the white company113K/yr
- white company gift sets for women64K/yr
- the white company gift sets for women34K/yr
- white company hand wash12K/yr
- white company seychelles12K/yr
- seychelles white company11K/yr
- the white company seychelles8K/yr
- the white company hand wash3K/yr
- the white company uk5K/yr
Reviews and returns
What reviews say buyers love and hate about White Company
We read the reviews and the return reasons for every product selling here.
“Maybe a bit expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Company questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









