white company
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£25.37avg listing price — sweet spot $15–$100
Price range
Great£13.47–£66.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great172.12avg incumbent reviews — the moat a new listing must climb
Market size
Okay£269K£269K/yr · 402K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white company is a £269K/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
white company market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £203K–£254K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #351
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
84
Top-5 brand share
94%
Top 20: 98%
Top-5 click share
56%
Top 20: 95%
Open market
4%
- The White Company76%
- White Company9%
- Valentte5%
- IMYSTI2%
- --2%
- Neom2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Top white company search terms
- white company131K/yr
- the white company113K/yr
- white company gift sets for women64K/yr
- the white company gift sets for women34K/yr
- white company hand wash12K/yr
- white company seychelles12K/yr
- seychelles white company11K/yr
- the white company seychelles8K/yr
- the white company hand wash3K/yr
- the white company uk5K/yr
Top white company products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The White Company Fresh Grapefruit Bath & Body Gift Set
The White Company£27.724.8★86 rev
The White Company Seychelles Bath & Body Gift Set
The White Company£31.874.6★123 rev
White Company - Fresh Grapefruit Jasmine & Orange Flower - Hand & Nail Gift Set
White Company£28.764.8★67 rev
The White Company Seychelles Bergamot Amber & Vanilla Hand & Nail Gift Set
The White Company£33.294.4★56 rev
The White Company Fresh Grapefruit Hand Wash
The White Company£14.814.6★146 rev
Newest
by launch date
IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)
IMYSTI£31.30134 rev
The white company Seychelles Fragrance Oil 15ML Perfect for Diffuser Humidifier Aromatherapy Relax Skin Care Perfume & Candle Making
The White Company£13.477 rev
NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed
Neom£15.08426 rev
Molton Brown Discovery Body Care Collection
Molton Brown£17.811,829 rev
Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
Valentte£29.2035 rev
Trending
90-day click momentumScented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
Valentte£29.204.5★
IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)
IMYSTI£31.304.7★
The white company Seychelles Fragrance Oil 15ML Perfect for Diffuser Humidifier Aromatherapy Relax Skin Care Perfume & Candle Making
The White Company£13.475.0★
The White Company Seychelles Bath & Body Gift Set
The White Company£31.874.6★
NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed
Neom£15.084.4★
What buyers say about white company
What buyers praise and complain about, mined from review topics.What buyers love
“Welcome gift”
“Great scent”
“Product quality feels genuinely luxurious”
“totally worth it”
“Beautiful, classy and clean”
“were hugely approved of”
“lasts longer than cheaper versions”
“Best diffuser set Ive purchased”
“Presentation is amazing”
“leaves skin silky smooth”
What buyers complain about
“Maybe a bit expensive”
“Cheap”
“My daughter has very sensitive skin”
Top return reasons
Common questions
- Is white company profitable to sell on Amazon United Kingdom?
- The niche generates £269K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white company niche?
- 8 brands and 84 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in white company?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Allergies. The return rate is 0.5%.
- When does demand for white company peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the white company niche?
- Listings span £13.47–£66.66; the average listing price is £25.37 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.