Is white 2 black sunbed cream profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.2%. Flapen's verdict: Skip it (47/100).

How competitive is the white 2 black sunbed cream niche?

6 brands and 90 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in white 2 black sunbed cream?

Top complaints mined from reviews: Ease Of Use, Smell, Thickness. The return rate is 0.1%.

When does demand for white 2 black sunbed cream peak?

Demand peaks in Mar–Apr–May–Jul; the busiest month runs 6.1× the quietest.

What does it cost to enter the white 2 black sunbed cream niche?

Listings span £5.82–£26.63; the average listing price is £17.49 (sweet spot $15–$100). The average incumbent carries 479 reviews — the moat a new listing must climb.

white 2 black sunbed cream

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great£17.49

avg listing price — sweet spot $15–$100

Review moat

Great479

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.82–£26.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£68K

£68K/yr · 133K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, white 2 black sunbed cream is a £68K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jul. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white 2 black sunbed cream market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £87K–£105K; units × avg price
Conversion rate: 2.9%
Avg BSR: #207
Page quality: 0%
Prime: 92%
Sponsored: 50%
Out of stock: 22.6%
Avg brand age: 42 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Devoted Creations64%
Xunzhi25%
Generic4%
Uoxmiy3%
Power Tan2%
Jonorow2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.2% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 6.1×

Open Trend

Top white 2 black sunbed cream search terms

vanilla baby sunbed cream38K/yr -2.3%2.1% conv.
rapid tan vanilla baby sunbed cream14K/yr +77.0%1.8% conv.
white 2 bronze sunbed cream19K/yr +5.2%7.2% conv.
white 2 bronze13K/yr +79.2%8.2% conv.
white to bronze sunbed cream10K/yr +28.7%7.3% conv.
vanilla baby11K/yr +1.1%0.2% conv.
devoted creations sunbed cream8K/yr +55.5%3.1% conv.
devoted creations5K/yr +88.0%2.0% conv.
white 2 bronze pomegranate3K/yr +149.0%12.4% conv.
white to bronze3K/yr +33.5%7.9% conv.

All search terms

Top white 2 black sunbed cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Devoted Creations White 2 Bronze Pomegranate sunbed tanning lotion cream (251 ml bottle)

Devoted Creations£19.654.5★1,917 rev

Perfect Body Tanning Cream Tanning Accelerator T/anning Moisturiser Hydrating Sunbed Cream Skin T/anning Smooth Streak-Free Finish for Face and Body Moisturiser and Self Ta/nning Lotion 100g

Xunzhi£6.952.5★26 rev

Devoted Creations White 2 Bronze Coastal Blue Hued Tan Enhancer 251 ml (Pack of 1)

Devoted Creations£20.544.6★190 rev

Devoted Creations White 2 Bronze Butter Tanning Lotion (251ml)

Devoted Creations£21.784.5★92 rev

Devoted Creations White 2 Bronze Wave 251ml

Devoted Creations£26.633.9★11 rev

Newest

by launch date

Tanning Cream Accelerator Sunbed Cream Fast Absorbing Hydrating Nourishing Tanning Lotion for Face and Body All Skin Types 100g

Uoxmiy£7.400 rev

4mo ago

Sunbed Cream Sunbed Tanning Accelerator Tanning Moisturiser & Sunbed Cream Accelerator Hydrating Tanning Cream for Face & Body Streak-Free Smooth Tan Long-Lasting Moisturising Tanning Lotion 100g

Jonorow£5.821 rev

4mo ago

Devoted Creations White 2 Bronze Wave 251ml

Devoted Creations£26.6311 rev

10mo ago

Perfect Body Tanning Cream Tanning Accelerator T/anning Moisturiser Hydrating Sunbed Cream Skin T/anning Smooth Streak-Free Finish for Face and Body Moisturiser and Self Ta/nning Lotion 100g

Xunzhi£6.9526 rev

1y ago

Perfect Body Tanning Cream Hydrating Sunbed Cream for Deep Results Sun-Kissed Skin Tanning Tanning Accelerator Cr-eam Natural Ingredients Fast Absorbing Lightweight & Moisturizing (2pcs)

Generic£13.852 rev

1y ago

What buyers say about white 2 black sunbed cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“The cream smells nice”

Quality-Overall15%

“Very good cream”

Suitability Combination Skin13%

“Helps tanning”

Ease Of Use4%

“Easy to use”

Ease Of Application3%

“easy to apply”

Advertised Vs Actual Product3%

“As it says in description”

Color3%

“gave me a nice colour”

Value For Money3%

“Good value”

Moist/Dry2%

“Great cream leaves my skin hydrated and soft”

Oily/Greasy1%

“It was easy to apply, non greasy and didn't have to use a lot, about the same amount as sun lotion”

What buyers complain about

Ease Of Use12%

“I dont get to use it”

Smell11%

“This product has no scent whatsoever like normal creams”

Thickness10%

“Thick and doesn't sink in”

Residue8%

“leaves you white with a chalky residue”

Color6%

“haven't noticed much of a difference in my colour after a few 12 mins”

Suitability Dry Skin5%

“this accelerator does absolutely nothing for my skin except leave it moisturised”

Functionality-Overall5%

“Doesnt work and leaves my body feeling chalky”

Sensitivity-Overall5%

“I dont even have sensitive skin”

Defective Material/Parts5%

“Product does not work”

Value For Money5%

“Not worth the money”

Top return reasons

Advertised Vs Actual Product28%

Functionality-Overall16%

Smell12%

Leak-Proof10%

Quality-Overall6%

Defective Material/Parts4%

Product Condition4%

Skin Health4%

Color4%