Is whipped soap profitable to sell on Amazon United Kingdom?

The niche generates £27K/yr across 44 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +74.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the whipped soap niche?

8 brands and 43 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in whipped soap?

Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.0%.

When does demand for whipped soap peak?

Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the whipped soap niche?

Listings span £4.19–£30.16; the average listing price is £9.44 (sweet spot $15–$100). The average incumbent carries 62 reviews — the moat a new listing must climb.

whipped soap

Worth a look

Shows low returns (0.0%), but a small market ($27K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible61.55

avg incumbent reviews — the moat a new listing must climb

Growth

Great+74.4%

90-day search growth — must beat 0% to launch

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£4.19–£30.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.44

avg listing price — sweet spot $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£27K

£27K/yr · 105K searches

According to Flapen's Amazon United Kingdom niche tracking, whipped soap is a £27K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

whipped soap market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £28K–£38K; units × avg price
Conversion rate: 2.7%
Avg BSR: #1,082
Page quality: 0%
Prime: 55%
Sponsored: 73%
Out of stock: 13.2%
Avg brand age: 37 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

41%

Top 20: 78%

Open market

Generic55%
CUPID'S INFLUENCE BATH PRODUCTS20%
SUN KISSED.10%
Puddle of Wax5%
EFICCI5%
Sassy Scents2%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — +74.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top whipped soap search terms

whipped soap62K/yr +51.4%1.8% conv.
bloom cosmetics shower whipped soap8K/yr +281.8%1.6% conv.
shower whip20K/yr +38.7%1.2% conv.
shower whipped soap5K/yr +123.2%1.3% conv.
bloom cosmetics whipped soap5K/yr +211.7%2.7% conv.
bloom cosmetics shower whip2K/yr +201.6%0.8% conv.
shower whips4K/yr +59.6%1.0% conv.

All search terms

Top whipped soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Generic£6.504.5★11 rev

Generic£6.504.4★72 rev

CUPID'S INFLUENCE BATH PRODUCTS£7.824.5★30 rev

Generic£6.504.2★68 rev

E-FICCI Whipped soap - White Jasmine scent 120 g Moisturizing and Nourishing Body wash VEGAN frendly MADE in UK

EFICCI£8.523.3★5 rev

Newest

by launch date

Cherry Kisses Whipped Soap 3-in-1 Body Wash Shaving Cream & Bubble Bath Cherry Scented Foaming Cleanser with Apricot Kernel Oil & Kaolin Clay Moisturising Shower Gel Alternative 250ml (180gr)

CUPID'S INFLUENCE BATH PRODUCTS£10.044 rev

3mo ago

Sunkissed Shower Whip Shower Foam 250ml - Vegan Hydrating Self Care Shower Gel Luxurious Moisturizing Body Cleanser with Natural Fragrance Gentle Skincare for Soft (Strawberry Swirl)

SUN KISSED.£5.7813 rev

8mo ago

Sunkissed Mango Shower Foam Whip 250ml

SUN KISSED.£7.2613 rev

8mo ago

Sunkissed Sweet Vanilla Shower Foam Whip 250ml

SUN KISSED.£5.2013 rev

8mo ago

Generic£6.5011 rev

10mo ago

What buyers say about whipped soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell53%

“Lovely texture and smells great”

Gifting Purpose12%

“Gave this as a gift to my neighbour”

Texture/Consistency-Overall7%

“It was a lovely texture and smelt gorgeous”

Soft Feel7%

“is really soft on my skin”

Quality-Overall6%

“Great quality”

Value For Money4%

“Amazing results and great value for money”

Suitability Dry Skin3%

“This is the first moisturiser I've found that really helps my skin”

Suitability Combination Skin2%

“Absolutely amazing skin feels so nice after use”

Size-Overall1%

“The size of the tub is really good”

Lather1%

“It lathers well”

What buyers complain about

Smell57%

“doesnt smell of anything”

Value For Money18%

“Quite overpriced”

Functionality-Overall14%

“Stop working second time this has happened top stops working”

Ease Of Use4%

“quite difficult to scoop out”

Texture/Consistency-Overall4%

“I expected a mousse type texture when in fact it's very hard”

Top return reasons

Smell36%

Defective Material/Parts14%

Skin Health14%

Size-Overall14%

Color14%

Advertised Vs Actual Product7%

Common questions

Is whipped soap profitable to sell on Amazon United Kingdom?: The niche generates £27K/yr across 44 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +74.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the whipped soap niche?: 8 brands and 43 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in whipped soap?: Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.0%.
When does demand for whipped soap peak?: Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the whipped soap niche?: Listings span £4.19–£30.16; the average listing price is £9.44 (sweet spot $15–$100). The average incumbent carries 62 reviews — the moat a new listing must climb.

whipped soap

whipped soap market data

Competition & brand share

Demand & seasonality

Top whipped soap search terms

Top whipped soap products on Amazon

Top sellers

Newest

Trending

What buyers say about whipped soap

What buyers love

What buyers complain about

Top return reasons

Common questions

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