Wet Wipes for Adults

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £433K a year.

Searches, last 12 months

316K

Growth, 90 days vs prior 90

+4.6%

Conversion, latest week

13.0%

Market size, estimated

£433Ka year

Peak month

November12.5× the quietest month

Top search term

wet wipes for adults87K searches a year

Listings sell for £10.56 on average, from £1.13 to £32.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £10.56 that is £16K to £21K a year per listing.

Average price

£10.56under the $15 to $100 sweet spot

Price range

£1.13–£32.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

£16K–£21K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Face. It carries 3,704 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#22in Face

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,704per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months