Wella T18 Toner
prices mostly outside the sweet spot ($3.39–$12.77) — Wella T18 Toner doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Wella T18 Toner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wella T18 Toner is a £53K/yr Amazon United Kingdom market (243K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 39/100.
Wella T18 Toner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.3% over the last 90 days and 2.8% of searches end in a purchase.
£53K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 27 products
Top Wella T18 Toner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
10/81 Lightest Pearl Ash Blonde Wella Illumina Color 60ml
- Price
- £10.75
- Rating
- 4.2/5
- Reviews
- 247
- Age
- 6y ago
Jerome Russell Bblonde Maximum Blonde ASH Toner | 75ml
- Price
- £3.70
- Rating
- 3.9/5
- Reviews
- 622
- Age
- 3y ago
Wella Blondor Plex Cream Toner Lightest Pearl /16 60ml - tonalizzante in crema
- Price
- £11.48
- Rating
- 4.1/5
- Reviews
- 287
- Age
- 2y ago
Wella Color Fresh Mask Pearl Blond 150ml
- Price
- £9.64
- Rating
- 4.4/5
- Reviews
- 8,207
- Age
- 5y ago
Clairol Blonde It Up Crystal Glow Toner Kit - Luminous Pearl
- Price
- £5.45
- Rating
- 4.3/5
- Reviews
- 856
- Age
- 3y ago
Trending
90-day click momentum
Jerome Russell Bblonde Brighten & Repair ASH Toner | 150ml
- Price
- £5.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Shrine Drop It DARK ASH Hair Dye Drops | Semi-Permanent Vegan Customisable Hair Colour | Mix with Conditioner | Vegan & Cruelty-Free | Temporary Hair Dye | 20ml
- Price
- £10.20
- Rating
- 3.9/5
- Reviews
- 1,665
- Age
- 7mo ago
Shrine Mixed Up Semi Permanent Colour ASH BLONDE | Ready-to-use & Pre-mixed with nourishing ingredients | Quick application | Locks Moisture & Prevents Dryness | Vegan & Cruelty Free | 125ml
- Price
- £5.46
- Rating
- 3.8/5
- Reviews
- 47
- Age
- 7mo ago
PROVOKE Go Ashy Conditioner 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 2y ago
SHRINE Drop-It ASH BLONDE Toner | Customisable Anti-Brass Toner Drops to Remove Yellow Tones | Smoky Blonde Finish | Vegan Cruelty-Free Damage-Free Conditioning Toner | 200 drops/bottle
- Price
- £7.70
- Rating
- 4.2/5
- Reviews
- 834
- Age
- 11mo ago
Newest
by launch dateJerome Russell Bblonde Brighten & Repair ASH Toner | 150ml
- Price
- £5.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Shrine Drop It DARK ASH Hair Dye Drops | Semi-Permanent Vegan Customisable Hair Colour | Mix with Conditioner | Vegan & Cruelty-Free | Temporary Hair Dye | 20ml
- Price
- £10.20
- Rating
- 3.9/5
- Reviews
- 1,665
- Age
- 7mo ago
Shrine Mixed Up Semi Permanent Colour ASH BLONDE | Ready-to-use & Pre-mixed with nourishing ingredients | Quick application | Locks Moisture & Prevents Dryness | Vegan & Cruelty Free | 125ml
- Price
- £5.46
- Rating
- 3.8/5
- Reviews
- 47
- Age
- 7mo ago
SHRINE Drop-It ASH BLONDE Toner | Customisable Anti-Brass Toner Drops to Remove Yellow Tones | Smoky Blonde Finish | Vegan Cruelty-Free Damage-Free Conditioning Toner | 200 drops/bottle
- Price
- £7.70
- Rating
- 4.2/5
- Reviews
- 834
- Age
- 11mo ago
Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml
- Price
- £8.08
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
112
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
7%
- Wella Professionals52%
- Jerome Russell22%
- SHRINE8%
- Clairol4%
- Scott Cornwall4%
- PROVOKE3%
- Open — no brand owns it (3 brands, 7%)
Wella T18 Toner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 2.0×
Top Wella T18 Toner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ash blonde toner52K/yr
- wella toner t18 lightest ash blonde30K/yr
- ash toner25K/yr
- wella t18 toner21K/yr
- t18 toner13K/yr
- wella toner t1414K/yr
- wella t1810K/yr
- ash hair toner8K/yr
- wella t11 toner5K/yr
- wella toner t187K/yr
What reviews say buyers love and hate about Wella T18 Toner
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“nice colour”
“Excellent product”
“Suitable for those with dark brown hair”
“Fair price”
“Easy to use”
What buyers complain about
82% of reviews“darker than it seems”
“Not a good result”
“Turned my hair a murky blue grey”
“Not worth it”
“certainly no where near as good as I thought it was going to be”
Wella T18 Toner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wella T18 Toner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
