Wella T18 Toner

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months

243K

Growth, 90 days vs prior 90

-11.3%

Conversion, latest week

2.8%

Market size, estimated

£53Ka year

Peak month

February2.0× the quietest month

Top search term

ash blonde toner52K searches a year

Listings sell for £7.95 on average, from £3.39 to £12.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.95 that is £795 to £2K a year per listing.

Average price

£7.95under the $15 to $100 sweet spot

Price range

£3.39–£12.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£795–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #63 within Hair Colour. It carries 2,423 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#63in Hair Colour

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,423per listing

Listings tracked

27

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

83 months