wella shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good803.55avg incumbent reviews — the moat a new listing must climb
Market size
Good£560K£560K/yr · 838K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.83–£14.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wella shampoo and conditioner is a £560K/yr Amazon United Kingdom market (838K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
wella shampoo and conditioner market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £473K–£631K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #561
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
211
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
0%
- Pantene60%
- Aussie31%
- Procter & Gamble6%
- Aussie Miracle2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
Top wella shampoo and conditioner search terms
- pantene shampoo226K/yr
- aussie shampoo152K/yr
- pantene shampoo and conditioner164K/yr
- pantene125K/yr
- pantene grow strong26K/yr
- shampoo pantene20K/yr
- shampoo 1l17K/yr
- aussie miracle moist shampoo12K/yr
- shampoo aussie12K/yr
- 1l shampoo11K/yr
Top wella shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pantene Grow Strong Shampoo with Biotin & Protein Strengthener 1L XXL Pump
Pantene£5.694.6★4,120 rev
Aussie Miracle Moist Shampoo 1L Pump to Restore Brittle & Dry Hair
Aussie£8.044.7★414 rev
Aussie Mega Shampoo 300ml
Procter & Gamble£2.834.7★165 rev
Aussie Bouncy Curls Suplhate-Free Shampoo 1L. For Wavy Curly & Coily Hair
Aussie£8.034.8★229 rev
Pantene LiftNVolume Thickening Shampoo with Biotin Silicone Free 1L
Pantene£5.814.6★3,127 rev
Newest
by launch date
Aussie Miracle Moist Shampoo 600ml. Moisture-Quenching Formula to Revive and Restore Brittle and Dry Hair. Infused with Australian Macadamia Nut Oil and Cruelty-Free
Aussie£4.6110 rev
Pantene Grow Abundant Anti Hair Loss Shampoo 290ml for Longer & Denser Hair
Pantene£5.85271 rev
Aussie Mighty Mega Shampoo & Conditioner Set & Detangling Leave in Spray
Aussie£11.4787 rev
Pantene Grow Abundant Anti-Hair Loss Scalp Serum 60ml for Denser Hair
Pantene£8.92144 rev
Aussie Miracle Moist Shampoo 1L Pump to Restore Brittle & Dry Hair
Aussie£8.04414 rev
Trending
90-day click momentumAussie Miracle Moist Shampoo 600ml. Moisture-Quenching Formula to Revive and Restore Brittle and Dry Hair. Infused with Australian Macadamia Nut Oil and Cruelty-Free
Aussie£4.614.9★
Aussie Mighty Mega Shampoo & Conditioner Set & Detangling Leave in Spray
Aussie£11.474.7★
Aussie Miracle Moist Shampoo 675 ML for Dry Thirsty Hair (Shampoo)
Aussie Miracle£9.374.7★
Aussie Bouncy Curls Suplhate-Free Shampoo 1L. For Wavy Curly & Coily Hair
Aussie£8.034.8★
Pantene Grow Abundant Anti Hair Loss Shampoo 290ml for Longer & Denser Hair
Pantene£5.854.4★
What buyers say about wella shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully Scented”
“Excellent value for money”
“This is very smooth”
“Excellent quality, one of the best shampoo's I've ever used”
“Great size”
“My hair feels stronger”
“I have long straight hair”
“Very strong smelling shampoo that lathers well”
“easy to manage”
“Amazing curls”
What buyers complain about
“Itchy skin”
“The scent is overpowering for some”
“very large”
“Once the serum dries it can leave your hair a little stiff”
“very drying”
“Expensive”
“Leaves hair greasy”
“This is very thick”
“Awful product did nothing for my hair”
“Customers want quality NOT quantity”
Top return reasons
Common questions
- Is wella shampoo and conditioner profitable to sell on Amazon United Kingdom?
- The niche generates £560K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the wella shampoo and conditioner niche?
- 4 brands and 211 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella shampoo and conditioner?
- Top complaints mined from reviews: Allergies, Smell, Size-Overall. The return rate is 0.1%.
- When does demand for wella shampoo and conditioner peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the wella shampoo and conditioner niche?
- Listings span £2.83–£14.79; the average listing price is £7.89 (sweet spot $15–$100). The average incumbent carries 804 reviews — the moat a new listing must climb.