Wella Shampoo and Conditioner

Shoppers searched for this 838K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £560K a year.

Searches, last 12 months

838K

Growth, 90 days vs prior 90

+12.4%

Conversion, latest week

8.5%

Market size, estimated

£560Ka year

Peak month

November2.3× the quietest month

Top search term

pantene shampoo226K searches a year

Listings sell for £7.89 on average, from £2.83 to £14.79. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £7.89 that is £20K to £24K a year per listing.

Average price

£7.89under the $15 to $100 sweet spot

Price range

£2.83–£14.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

£20K–£24K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #561 within Shampoos & Conditioners. It carries 804 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#561in Shampoos & Conditioners

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

804per listing

Listings tracked

22

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

63 months