Wella Oil Reflections

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

11.6%

Market size, estimated

£172Ka year

Peak month

November1.4× the quietest month

Top search term

wella hair oil42K searches a year

Listings sell for £11.44 on average, from £4.33 to £17.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £11.44 that is £9K to £11K a year per listing.

Average price

£11.44under the $15 to $100 sweet spot

Price range

£4.33–£17.24

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

£9K–£11K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Hair Oils. It carries 2,165 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#97in Hair Oils

Average rating

4.70 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,165per listing

Listings tracked

11

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months