Wella Oil Reflections
brand-locked demand (top 5 brands take 100% of clicks) — Wella Oil Reflections doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Wella Oil Reflections profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wella Oil Reflections is a £172K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Wella Oil Reflections: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.9% over the last 90 days and 11.6% of searches end in a purchase.
£172K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 11 products
Top Wella Oil Reflections products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Professionals Oil Reflections Luminous Smoothening Hair Oil - Radiant Shine & Silky Smoothness Hair With Camellia Oil & White Tea Extract 100ml
- Price
- £11.61
- Rating
- 4.8/5
- Reviews
- 742
- Age
- 4y ago
Wella WP Oil Reflections Smoothing Oil 30 ml
- Price
- £7.20
- Rating
- 4.8/5
- Reviews
- 10,165
- Age
- 10y ago
Wella Deluxe Light Oil 100ml
- Price
- £4.33
- Rating
- 4.7/5
- Reviews
- 384
- Age
- 4y ago
Wella Professionals OIL REFLECTIONS Luminous Smoothening Hair Oil - Radiant Shine & Silky Smoothness Hair With Camellia Oil & White Tea Extract (30ml)
- Price
- £6.71
- Rating
- 4.8/5
- Reviews
- 742
- Age
- 1y ago
Wella Professionals ULTIMATE SMOOTH Miracle Oil Serum - Hair Oil With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (30ml)
- Price
- £13.07
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 1y ago
Trending
90-day click momentumWella Professionals OIL REFLECTIONS Luminous Smoothening Hair Oil - Radiant Shine & Silky Smoothness Hair With Camellia Oil & White Tea Extract (30ml)
- Price
- £6.71
- Rating
- 4.8/5
- Reviews
- 742
- Age
- 1y ago
Wella Professionals ULTIMATE SMOOTH Miracle Oil Serum - Hair Oil With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (30ml)
- Price
- £13.07
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 1y ago
Wella SP Luxe Oil Reconstructive Elixir 100 ml
- Price
- £11.55
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 6y ago
Wella System Professional Luxe Oil Reconstructive Elixir 0.15 kg
- Price
- £11.47
- Rating
- 4.6/5
- Reviews
- 1,377
- Age
- 6y ago
Wella Professionals Oil Reflections Luminous Smoothening Hair Oil - Radiant Shine & Silky Smoothness Hair With Camellia Oil & White Tea Extract 100ml
- Price
- £11.61
- Rating
- 4.8/5
- Reviews
- 742
- Age
- 4y ago
Newest
by launch dateWella Professionals OIL REFLECTIONS Luminous Smoothening Hair Oil - Radiant Shine & Silky Smoothness Hair With Camellia Oil & White Tea Extract (30ml)
- Price
- £6.71
- Rating
- 4.8/5
- Reviews
- 742
- Age
- 1y ago
Wella Professionals ULTIMATE SMOOTH Miracle Oil Serum - Hair Oil With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (30ml)
- Price
- £13.07
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 1y ago
Wella Professionals OIL REFLECTIONS Luminous Reveal Shampoo - Moisturising & Cleansing Shampoo - For Long-lasting Softness & Shine - Suitable for All Hair Types (1L)
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 2y ago
Wella Deluxe Light Oil 100ml
- Price
- £4.33
- Rating
- 4.7/5
- Reviews
- 384
- Age
- 4y ago
Wella Professionals Oil Reflections Luminous Smoothening Hair Oil - Radiant Shine & Silky Smoothness Hair With Camellia Oil & White Tea Extract 100ml
- Price
- £11.61
- Rating
- 4.8/5
- Reviews
- 742
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 flat
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Wella Professionals81%
- WELLA19%
- Open — no brand owns it (0%)
Wella Oil Reflections demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Wella Oil Reflections search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wella hair oil42K/yr
- wella oil reflections24K/yr
- wella oil19K/yr
- wella luxe oil6K/yr
- hair oil wella5K/yr
- luxe oil5K/yr
- wella serum5K/yr
- wella hair serum5K/yr
- wella reflections hair oil4K/yr
- oil reflections wella5K/yr
What reviews say buyers love and hate about Wella Oil Reflections
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Amazing smell”
“Excellent product”
“No heavy greasy residue left behind”
“This adds a perfect smooth”
“Resulted in a lovely shine”
What buyers complain about
86% of reviews“this left my hair so greasy I had to wash off”
“My hair was so frazzled”
“Avoid doesnt do the job”
“Im honestly shocked because I received something that is clearly different from the product shown in the photos”
“Has a slight smell to it”
Wella Oil Reflections return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wella Oil Reflections questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
