Wella Nutri Enrich Shampoo and Conditioner
FailThe top 5 brands take 100% of clicks, so Wella Nutri Enrich Shampoo and Conditioner is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £196K/yr101K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 62%top-5 click share · 3 brands · 99 sellers
Flapen Score
Wella Nutri Enrich Shampoo and Conditioner against its category
The dotted line is the Beauty average. Past it, Wella Nutri Enrich Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Wella Nutri Enrich Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wella Nutri Enrich Shampoo and Conditioner 101K times last year and spent an estimated £196K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 12.8%
- Market size, estimated
- £196Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- wella conditioner71K searches a year
02 · Price
A sale here is worth £15.15.
Listings sell for £15.15 on average, from £9.67 to £23.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.15 that is £4K to £8K a year per listing.
- Average price
- £15.15inside the $15 to $100 sweet spot
- Price range
- £9.67–£23.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Shampoos & Conditioners. It carries 1,608 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #196in Shampoos & Conditioners
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,608per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Wella Nutri Enrich Shampoo and Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
99
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
0%
- Brand 197%
- Brand 22%
- Brand 31%
Demand
Wella Nutri Enrich Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wella Nutri Enrich Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wella conditioner71K/yr
- wella conditioner 1000ml10K/yr
- wella colour conditioner6K/yr
- wella invigo conditioner5K/yr
- wella professional conditioner5K/yr
- wella colour brilliance conditioner4K/yr
Reviews and returns
What reviews say buyers love and hate about Wella Nutri Enrich Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Wella Nutri Enrich Shampoo and Conditioner questions
Answered from the same tracked data.