Wella Nutri Enrich Shampoo and Conditioner

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-5.4%

Conversion, latest week

12.8%

Market size, estimated

£196Ka year

Peak month

November1.4× the quietest month

Top search term

wella conditioner71K searches a year

Listings sell for £15.15 on average, from £9.67 to £23.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.15 that is £4K to £8K a year per listing.

Average price

£15.15inside the $15 to $100 sweet spot

Price range

£9.67–£23.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Shampoos & Conditioners. It carries 1,608 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#196in Shampoos & Conditioners

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,608per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months