wella nutri enrich shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.15avg listing price — sweet spot $15–$100
Price range
Good£9.67–£23.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,607.76avg incumbent reviews — the moat a new listing must climb
Market size
Okay£196K£196K/yr · 101K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wella nutri enrich shampoo and conditioner is a £196K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
wella nutri enrich shampoo and conditioner market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £152K–£189K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
99
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
0%
- Wella Professionals97%
- WELLA2%
- COLOR WOW1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top wella nutri enrich shampoo and conditioner search terms
- wella conditioner71K/yr
- wella conditioner 1000ml10K/yr
- wella colour conditioner6K/yr
- wella invigo conditioner5K/yr
- wella professional conditioner5K/yr
- wella colour brilliance conditioner4K/yr
Top wella nutri enrich shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Professionals Invigo Nutri Enrich Deep Nourishing Conditioner - Instant Deep Nourishment Anti-Frizz Conditioner With Vitamin E & Goji Berry - Restore Dry & Damaged Hair 1l
Wella Professionals£17.734.7★772 rev
Wella Professionals FUSION Intense Repair Conditioner - Intense Repair & Smoothening Conditioner for Dry & Damaged Hair - Boost Shine & Protect Hair Against Breakage 1l
Wella Professionals£18.504.7★2,619 rev
Wella Professionals Invigo Color Brilliance Vibrant Color Conditioner - Boost Shine Improve Hair Surface Smoothness & Protect Hair Colour - Hair Care for Fine & Medium Hair 1l
Wella Professionals£18.094.6★379 rev
Wella Professionals Invigo Nutri Enrich Deep Nourishing Conditioner - Instant Deep Nourishment Anti-Frizz Conditioner With Vitamin E & Goji Berry - Restore Dry & Damaged Hair 200ml
Wella Professionals£10.974.4★260 rev
Wella Professionals Invigo Color Brilliance Vibrant Color Conditioner - Boost Shine Colour Vibrancy & Hair Colour Protection - Hair Care for Coarse Hair 1l
Wella Professionals£17.304.5★346 rev
Newest
by launch date
Wella Professionals ULTIMATE COLOR Conditioner For all Coloured Hair - Protects Hair Colour & Locks in Moisture - With Glycine & Metal Purifier 200ml
Wella Professionals£18.73182 rev
Wella Professionals Ultimate Smooth Conditioner - Nourishing Hair Conditioner With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (200ml)
Wella Professionals£13.74511 rev
Wella Professionals Ultimate Repair Conditioner - Nourishing Deep Conditioner for Damaged Hair - With AHA & Omega-9 - For All Hair Types (200ml)
Wella Professionals£14.181,225 rev
Wella Professionals Ultimate Repair Conditioner for Damaged Hair with AHAs and Omega 9 to Rebuild and Strengthen Hair With Metal Purifier Technology to Detox the Hair 500 ml
Wella Professionals£21.061,225 rev
Wella Professionals Invigo Nutri Enrich Deep Nourishing Conditioner - Instant Deep Nourishment Anti-Frizz Conditioner With Vitamin E & Goji Berry - Restore Dry & Damaged Hair 1l
Wella Professionals£17.73772 rev
Trending
90-day click momentum
COLOR WOW Color Security Conditioner for Fine to Normal Hair Lightweight Conditioner for Fine Hair with Argan Oil | Colour-Safe Detangling Heat Protectant 250ml
COLOR WOW£12.034.5★
Wella Professionals ULTIMATE COLOR Conditioner For all Coloured Hair - Protects Hair Colour & Locks in Moisture - With Glycine & Metal Purifier 200ml
Wella Professionals£18.734.2★
Wella Professionals Ultimate Smooth Conditioner - Nourishing Hair Conditioner With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (200ml)
Wella Professionals£13.744.5★
Wella Professionals Fusion Intense Repair Conditioner - Intense Repair & Smoothening Conditioner for Dry & Damaged Hair - Boost Shine & Protect Hair Against Breakage 200ml
Wella Professionals£11.714.7★
Wella Professionals Invigo Color Brilliance Vibrant Color Conditioner - Boost Shine Vibrancy & Hair Colour Protection - Hair Care for Fine & Medium Hair 200ml
Wella Professionals£10.764.4★
What buyers say about wella nutri enrich shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Smells divine”
“Quality hair condition”
“leaves your hair soft”
“Great price too”
“It seems to work best when you dry your hair instead of air dry”
“Effectively cleans my hair”
“My hair is smooth”
“Works wonders on coloured hair”
“gives a nice healthy shine”
“for dry or damaged hair it works really well”
What buyers complain about
“Waste of money”
“I didn't find it hydrating”
“No better than some of the cheaper stuff Ive used”
“Head feels so itchy after use”
“I dont think my hair has ever felt this silky soft”
“Too scented”
“Doesnt perform particularly well either unfortunately”
“Not fit for purpose”
“a lot of it so tangling after washing is a problem”
“which makes it sound like it would be heavy”
Common questions
- Is wella nutri enrich shampoo and conditioner profitable to sell on Amazon United Kingdom?
- The niche generates £196K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the wella nutri enrich shampoo and conditioner niche?
- 3 brands and 99 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella nutri enrich shampoo and conditioner?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- When does demand for wella nutri enrich shampoo and conditioner peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the wella nutri enrich shampoo and conditioner niche?
- Listings span £9.67–£23.67; the average listing price is £15.15 (sweet spot $15–$100). The average incumbent carries 1,608 reviews — the moat a new listing must climb.