How competitive is the Wella Mousse niche on Amazon United Kingdom?

3 brands and 38 sellers compete in Wella Mousse on Amazon United Kingdom. The top 5 Wella Mousse products take 79% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Wella Mousse niche?

Wella Mousse sells for £6.15 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.51–£10.92. The average incumbent carries 964 reviews — the moat a new listing must climb.

Wella Mousse

brand-locked demand (top 5 brands take 100% of clicks) — Wella Mousse doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

This niche Category average · 2,481 niches

Is Wella Mousse profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wella Mousse is a £51K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Wella Mousse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.0% over the last 90 days and 14.3% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr13K

Search volume / yr+0.0%58K

Conversion rate14.3%

Avg price£6.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 38

Top-5 product click share79%

Open market0%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Wella Mousse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

WELLA Shockwaves Volume Mousse 200ml (Pack of 1)

Price: £2.51
Rating: 4.6/5
Reviews: 2,140
Age: 13y ago

Wella Shockwaves Curls and Waves Mousse 200 ml

Price: £2.55
Rating: 4.5/5
Reviews: 3,172
Age: 15y ago

Shockwaves Ultra Strong Hold Mousse 200 ml

Price: £2.54
Rating: 4.6/5
Reviews: 1,702
Age: 8y ago

WELLA Professionals Eimi Extra-Volume Strong Hold Volumizing Mousse 500 ml

Price: £10.92
Rating: 4.5/5
Reviews: 1,053
Age: 11y ago

Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 500ml

Price: £10.30
Rating: 4.4/5
Reviews: 584
Age: 7y ago

Newest

by launch date

VO5 Mega Hold Mousse XXL 300ml Extra Volume & Long-Lasting Hold

Price: £8.07
Rating: 4.5/5
Reviews: 51
Age: 1y ago

Wella Deluxe Definition & Protection Mousse 200ml

Price: £4.37
Rating: 4.3/5
Reviews: 118
Age: 4y ago

Vo5 Volume Hair Mousse 150 ml

Price: £4.53
Rating: 4.3/5
Reviews: 52
Age: 6y ago

Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 500ml

Price: £10.30
Rating: 4.4/5
Reviews: 584
Age: 7y ago

Shockwaves Ultra Strong Hold Mousse 200 ml

Price: £2.54
Rating: 4.6/5
Reviews: 1,702
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

WELLA62%
Wella Professionals29%
VO510%
Open — no brand owns it (0%)

Wella Mousse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR14.3%Products10Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews964Avg BSR#51

Top Wella Mousse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wella mousse13K/yr +3.7%11.7% conv.
shockwaves mousse13K/yr +4.8%21.6% conv.
vo5 mousse7K/yr +0.4%5.2% conv.
wella shockwaves mousse7K/yr -0.8%20.8% conv.
wella hair mousse5K/yr -6.5%14.4% conv.
wella mousse extra volume4K/yr -2.8%13.4% conv.
vo5 mega hold mousse3K/yr -10.5%8.9% conv.
wella volume mousse3K/yr +1.3%12.9% conv.
vo5 hair mousse3K/yr -7.8%7.7% conv.

What reviews say buyers love and hate about Wella Mousse

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Value For Money14%

“Great value”

Quality-Overall11%

“great product performance”

Suitability Curly Hair8%

“My curls were super defined”

Smell8%

“clean salon smell”

Hair Styling8%

“Good curls”

What buyers complain about

69% of reviews

Quality-Overall15%

“This is not the best quality hair mousse out there by a long shot”

Size-Overall10%

“Disgusted for price how small it is”

Adhesion/Stickiness8%

“very sticky feel on the hands”

Suitability Wavy Hair7%

“no good for beach waves”

Suitability Colored Hair7%

“hair was very dull”

Wella Mousse return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

40%

2Defective Material/Parts

11%

3Advertised Vs Actual Product

10%

4Leak-Proof

5Adhesion/Stickiness

Common Wella Mousse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wella Mousse 37/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 10 tracked products. Search demand moved +0.0% over the last 90 days.

Wella Mousse buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.1%.