Is Wella Mousse profitable to sell on Amazon United Kingdom?

Flapen scores Wella Mousse 37 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £51K a year across 10 tracked products. Search demand grew +0.0% in the last 90 days.

How competitive is the Wella Mousse niche on Amazon United Kingdom?

3 brands and 38 sellers compete in Wella Mousse on Amazon United Kingdom. The top 5 Wella Mousse products take 79% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Wella Mousse?

Wella Mousse buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, and Adhesion/Stickiness. An estimated 0.1% of orders come back.

What does it cost to enter the Wella Mousse niche?

Wella Mousse sells for £6.15 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £2.51 to £10.92. The average product has 964 reviews, the count a new listing must catch up to.

Wella Mousse

Fail

The top 5 brands take 100% of clicks, so Wella Mousse is a Fail.

Flapen Score: 37
37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Market size: £51K/yr58K searches / yr
90-day growth: +0.0%search demand this quarter
Competition: 79%top-5 click share · 3 brands · 38 sellers

Flapen Score

Wella Mousse against its category

The dotted line is the Beauty average. Past it, Wella Mousse is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Wella Mousse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wella Mousse 58K times last year and spent an estimated £51K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months: 58K
Growth, 90 days vs prior 90: +0.0%
Conversion, latest week: 14.3%
Market size, estimated: £51Ka year
Top search term: wella mousse13K searches a year

02 · Price

A sale here is worth £6.15.

Listings sell for £6.15 on average, from £2.51 to £10.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £6.15 that is £6K to £8K a year per listing.

Average price: £6.15under the $15 to $100 sweet spot
Price range: £2.51–£10.92
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 10K–13K
Units per listing a year: 1,000–1,250
Revenue per listing a year: £6K–£8K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Styling Products. It carries 964 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 90%
Out of stock, average day: 0.0%
Average rank: #51in Styling Products
Average rating: 4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews: 964per listing
Listings tracked: 10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 87 months

Products

Top Wella Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Brand 162%
Brand 229%
Brand 310%
Open — no brand owns it (0%)

Demand

Wella Mousse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.1× · 7 of 12 months tracked

Search terms

Top Wella Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wella mousse13K/yr +3.7%11.7% conv.
shockwaves mousse13K/yr +4.8%21.6% conv.
vo5 mousse7K/yr +0.4%5.2% conv.
wella shockwaves mousse7K/yr -0.8%20.8% conv.
wella hair mousse5K/yr -6.5%14.4% conv.
wella mousse extra volume4K/yr -2.8%13.4% conv.
vo5 mega hold mousse3K/yr -10.5%8.9% conv.
wella volume mousse3K/yr +1.3%12.9% conv.
vo5 hair mousse3K/yr -7.8%7.7% conv.

Reviews and returns

What reviews say buyers love and hate about Wella Mousse

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”

15%of negative reviews mention “Quality-Overall”

0.1%of orders come back

“This is not the best quality hair mousse out there by a long shot”

A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

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FAQ

Common Wella Mousse questions

Answered from the same tracked data.

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