wella mousse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Good963.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£6.15avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 58K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.51–£10.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wella mousse is a £51K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
wella mousse market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- £62K–£77K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- WELLA62%
- Wella Professionals29%
- VO510%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 28 weeks — +0.0% search growth over the last 90 days.Top wella mousse search terms
- wella mousse13K/yr
- shockwaves mousse13K/yr
- vo5 mousse7K/yr
- wella shockwaves mousse7K/yr
- wella hair mousse5K/yr
- wella mousse extra volume4K/yr
- vo5 mega hold mousse3K/yr
- wella volume mousse3K/yr
- vo5 hair mousse3K/yr
Top wella mousse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WELLA Shockwaves Volume Mousse 200ml (Pack of 1)
WELLA£2.514.6★2,140 rev
Wella Shockwaves Curls and Waves Mousse 200 ml
WELLA£2.554.5★3,172 rev
Shockwaves Ultra Strong Hold Mousse 200 ml
Wella Professionals£2.544.6★1,702 rev
WELLA Professionals Eimi Extra-Volume Strong Hold Volumizing Mousse 500 ml
WELLA£10.924.5★1,053 rev
Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 500ml
Wella Professionals£10.304.4★584 rev
Newest
by launch date
VO5 Mega Hold Mousse XXL 300ml Extra Volume & Long-Lasting Hold
VO5£8.0751 rev
Wella Deluxe Definition & Protection Mousse 200ml
WELLA£4.37118 rev
Vo5 Volume Hair Mousse 150 ml
VO5£4.5352 rev
Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 500ml
Wella Professionals£10.30584 rev
Shockwaves Ultra Strong Hold Mousse 200 ml
Wella Professionals£2.541,702 rev
Trending
90-day click momentum
Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 75ml
Wella Professionals£5.324.4★
Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 500ml
Wella Professionals£10.304.4★
WELLA Shockwaves Volume Mousse 200ml (Pack of 1)
WELLA£2.514.6★
Wella Professionals EIMI | Natural Volume Hair Mousse | Heat Protection | Level 2 Hold | 300ml
Wella Professionals£10.354.5★
Vo5 Volume Hair Mousse 150 ml
VO5£4.534.3★
What buyers say about wella mousse
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“great product performance”
“My curls were super defined”
“clean salon smell”
“Good curls”
“great hold”
“good for fine hair”
“Does what it says om the tin”
“perfect size when travelling abroad”
“Lovely product helps style My hair well leaves it soft and looking good”
What buyers complain about
“This is not the best quality hair mousse out there by a long shot”
“Disgusted for price how small it is”
“very sticky feel on the hands”
“no good for beach waves”
“hair was very dull”
“Turned my natural a horrible yellow colour”
“Did nothing for my hair”
“nothing works however this mousse is cheap”
“If you have thick hair this is not for you”
“For me it was a complete waste of money”
Top return reasons
Common questions
- Is wella mousse profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 10 tracked products. 90-day search growth is +0.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the wella mousse niche?
- 3 brands and 38 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella mousse?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Adhesion/Stickiness. The return rate is 0.1%.
- What does it cost to enter the wella mousse niche?
- Listings span £2.51–£10.92; the average listing price is £6.15 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.