Wella Mousse
FailThe top 5 brands take 100% of clicks, so Wella Mousse is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £51K/yr58K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 38 sellers
Flapen Score
Wella Mousse against its category
The dotted line is the Beauty average. Past it, Wella Mousse is stronger. Inside it, weaker.
Market
The Wella Mousse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wella Mousse 58K times last year and spent an estimated £51K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £51Ka year
- Top search term
- wella mousse13K searches a year
02 · Price
A sale here is worth £6.15.
Listings sell for £6.15 on average, from £2.51 to £10.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £6.15 that is £6K to £8K a year per listing.
- Average price
- £6.15under the $15 to $100 sweet spot
- Price range
- £2.51–£10.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Styling Products. It carries 964 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Styling Products
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 964per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Wella Mousse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WELLA Shockwaves Volume Mousse 200ml (Pack of 1)
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 2,140
- Age
- 13y ago

Wella Shockwaves Curls and Waves Mousse 200 ml
- Price
- £2.55
- Rating
- 4.5/5
- Reviews
- 3,172
- Age
- 15y ago

Shockwaves Ultra Strong Hold Mousse 200 ml
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 1,702
- Age
- 8y ago

WELLA Professionals Eimi Extra-Volume Strong Hold Volumizing Mousse 500 ml
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 1,053
- Age
- 11y ago

Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 500ml
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 584
- Age
- 7y ago
Trending
estimated 90-day click momentum
Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 75ml
- Price
- £5.32
- Rating
- 4.4/5
- Reviews
- 584
- Age
- 10y ago

Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 500ml
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 584
- Age
- 7y ago

WELLA Shockwaves Volume Mousse 200ml (Pack of 1)
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 2,140
- Age
- 13y ago

Wella Professionals EIMI | Natural Volume Hair Mousse | Heat Protection | Level 2 Hold | 300ml
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 179
- Age
- 11y ago

Vo5 Volume Hair Mousse 150 ml
- Price
- £4.53
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 6y ago
Newest
by launch date
VO5 Mega Hold Mousse XXL 300ml Extra Volume & Long-Lasting Hold
- Price
- £8.07
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago

Wella Deluxe Definition & Protection Mousse 200ml
- Price
- £4.37
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 4y ago

Vo5 Volume Hair Mousse 150 ml
- Price
- £4.53
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 6y ago

Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 500ml
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 584
- Age
- 7y ago

Shockwaves Ultra Strong Hold Mousse 200 ml
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 1,702
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
38
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- WELLA62%
- Wella Professionals29%
- VO510%
- Open — no brand owns it (0%)
Demand
Wella Mousse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1× · 7 of 12 months tracked
Search terms
Top Wella Mousse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wella mousse13K/yr
- shockwaves mousse13K/yr
- vo5 mousse7K/yr
- wella shockwaves mousse7K/yr
- wella hair mousse5K/yr
- wella mousse extra volume4K/yr
- vo5 mega hold mousse3K/yr
- wella volume mousse3K/yr
- vo5 hair mousse3K/yr
Reviews and returns
What reviews say buyers love and hate about Wella Mousse
We read the reviews and the return reasons for every product selling here.
“This is not the best quality hair mousse out there by a long shot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wella Mousse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









