wella koleston perfect
Skip itPrices mostly outside the sweet spot ($6.00–$13.99) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Growth
Good+33.5%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,801avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.85avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£52K£52K/yr · 154K searches
Price range
Bad£6.00–£13.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wella koleston perfect is a £52K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
wella koleston perfect market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £49K–£59K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 8.9%
- Avg brand age
- 72 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
76
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
8%
- Garnier37%
- Wella Professionals20%
- Schwarzkopf13%
- glaze9%
- Osmo7%
- Jerome Russell6%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +33.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.5×
Top wella koleston perfect search terms
- osmo colour revive21K/yr
- brown hair toner19K/yr
- garnier olia gloss5K/yr
- brown hair gloss11K/yr
- toner for brown hair13K/yr
- olia gloss3K/yr
- hair toner brown10K/yr
- brown toner11K/yr
- garnier gloss3K/yr
- hair gloss brown6K/yr
Top wella koleston perfect products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
Garnier£7.874.0★166 rev
Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml
Wella Professionals£9.184.2★2,893 rev
Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
Garnier£7.624.0★166 rev
Schwarzkopf Hair Gloss Shine Treatment Cacao Brown 150ml Semi-Permanent Hair Dye Temporary Hair Treatment to Condition and Colour Hair Contains Coconut Oil Enhances Colour and Reduces Breakage
Schwarzkopf£6.103.9★470 rev
Wella Color Fresh Coloured Mask Chocolate 150ml
Wella Professionals£9.484.4★8,058 rev
Newest
by launch dateGarnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
Garnier£7.87166 rev
Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
Garnier£7.62166 rev
Garnier Olia Gloss - 10 Min Tinted Hair Mask Cowboy Copper Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
Garnier£7.93166 rev
Garnier Olia Gloss - 10 Min Tinted Hair Mask Old Money Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
Garnier£8.09166 rev
SHRINE Drop-It WARM BRUNETTE Toner | Customisable Anti-Brass Toning Drops to Remove Yellow Tones | Chocolate Blonde Finish | Vegan Cruelty-Free Damage-Free Conditioning Toner | 200 drops/bottle
SHRINE£8.24834 rev
Trending
90-day click momentumGarnier Olia Gloss - 10 Min Tinted Hair Mask Cowboy Copper Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
Garnier£7.934.0★
Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
Garnier£7.624.0★
Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
Garnier£7.874.0★
Garnier Olia Gloss - 10 Min Tinted Hair Mask Old Money Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
Garnier£8.094.0★
SHRINE Drop-It WARM BRUNETTE Toner | Customisable Anti-Brass Toning Drops to Remove Yellow Tones | Chocolate Blonde Finish | Vegan Cruelty-Free Damage-Free Conditioning Toner | 200 drops/bottle
SHRINE£8.244.2★
What buyers say about wella koleston perfect
What buyers praise and complain about, mined from review topics.What buyers love
“the shade I have now is perfect”
“helped freshen up my colour without looking too strong or unnatural”
“soft”
“Easy to use”
“Nice shine”
“Overall, a great product that delivers on shine, colour, and condition”
“Nice smell”
“Easy to apply”
“easier to manage when styling”
“Good value”
What buyers complain about
“No colour”
“Had my boxed dyed hair stripped”
“not worth the money”
“Didn't work for me”
“lots of hair fell”
“Not drying at all”
“Not for grey coverage”
“Is it too much to ask for a product thats easy to use”
“It has stained all my tiles & shower tray”
“Doesnt last long”
Top return reasons
Common questions
- Is wella koleston perfect profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +33.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the wella koleston perfect niche?
- 10 brands and 76 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in wella koleston perfect?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 0.2%.
- When does demand for wella koleston perfect peak?
- Demand peaks in May–Jun; the busiest month runs 2.5× the quietest.
- What does it cost to enter the wella koleston perfect niche?
- Listings span £6.00–£13.99; the average listing price is £9.85 (sweet spot $15–$100). The average incumbent carries 1,801 reviews — the moat a new listing must climb.