Wella Koleston Perfect

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

+33.5%

Conversion, latest week

3.4%

Market size, estimated

£52Ka year

Peak month

June2.5× the quietest month

Top search term

osmo colour revive21K searches a year

Listings sell for £9.85 on average, from £6.00 to £13.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.85 that is £985 to £2K a year per listing.

Average price

£9.85under the $15 to $100 sweet spot

Price range

£6.00–£13.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£985–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #14 within Hair Colour. It carries 1,801 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

8.9%

Average rank

#14in Hair Colour

Average rating

4.01 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,801per listing

Listings tracked

21

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

72 months