Wella Koleston Perfect
prices mostly outside the sweet spot ($6.00–$13.99) — Wella Koleston Perfect doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Wella Koleston Perfect profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wella Koleston Perfect is a £52K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Skip it — 48/100.
Wella Koleston Perfect: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +33.5% over the last 90 days and 3.4% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 21 products
Top Wella Koleston Perfect products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
- Price
- £7.87
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml
- Price
- £9.18
- Rating
- 4.2/5
- Reviews
- 2,893
- Age
- 5y ago
Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Schwarzkopf Hair Gloss Shine Treatment Cacao Brown 150ml Semi-Permanent Hair Dye Temporary Hair Treatment to Condition and Colour Hair Contains Coconut Oil Enhances Colour and Reduces Breakage
- Price
- £6.10
- Rating
- 3.9/5
- Reviews
- 470
- Age
- 1y ago
Wella Color Fresh Coloured Mask Chocolate 150ml
- Price
- £9.48
- Rating
- 4.4/5
- Reviews
- 8,058
- Age
- 5y ago
Trending
90-day click momentum
Garnier Olia Gloss - 10 Min Tinted Hair Mask Cowboy Copper Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.93
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
- Price
- £7.87
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Garnier Olia Gloss - 10 Min Tinted Hair Mask Old Money Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
SHRINE Drop-It WARM BRUNETTE Toner | Customisable Anti-Brass Toning Drops to Remove Yellow Tones | Chocolate Blonde Finish | Vegan Cruelty-Free Damage-Free Conditioning Toner | 200 drops/bottle
- Price
- £8.24
- Rating
- 4.2/5
- Reviews
- 834
- Age
- 11mo ago
Newest
by launch dateGarnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
- Price
- £7.87
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Garnier Olia Gloss - 10 Min Tinted Hair Mask Cowboy Copper Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.93
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Garnier Olia Gloss - 10 Min Tinted Hair Mask Old Money Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
SHRINE Drop-It WARM BRUNETTE Toner | Customisable Anti-Brass Toning Drops to Remove Yellow Tones | Chocolate Blonde Finish | Vegan Cruelty-Free Damage-Free Conditioning Toner | 200 drops/bottle
- Price
- £8.24
- Rating
- 4.2/5
- Reviews
- 834
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
76
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
8%
- Garnier37%
- Wella Professionals20%
- Schwarzkopf13%
- glaze9%
- Osmo7%
- Jerome Russell6%
- Open — no brand owns it (4 brands, 8%)
Wella Koleston Perfect demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun · busiest ÷ quietest = 2.5×
Top Wella Koleston Perfect search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- osmo colour revive21K/yr
- brown hair toner19K/yr
- garnier olia gloss5K/yr
- brown hair gloss11K/yr
- toner for brown hair13K/yr
- olia gloss3K/yr
- hair toner brown10K/yr
- brown toner11K/yr
- garnier gloss3K/yr
- hair gloss brown6K/yr
What reviews say buyers love and hate about Wella Koleston Perfect
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“the shade I have now is perfect”
“helped freshen up my colour without looking too strong or unnatural”
“soft”
“Easy to use”
“Nice shine”
What buyers complain about
63% of reviews“No colour”
“Had my boxed dyed hair stripped”
“not worth the money”
“Didn't work for me”
“lots of hair fell”
Wella Koleston Perfect return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wella Koleston Perfect questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
