How competitive is the Wella Hairspray niche on Amazon United Kingdom?

3 brands and 61 sellers compete in Wella Hairspray on Amazon United Kingdom. The top 5 Wella Hairspray products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wella Hairspray?

Wella Hairspray buyers on Amazon United Kingdom complain most about Smell, Suitability Short Hair, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Wella Hairspray niche?

Wella Hairspray sells for £8.97 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.49–£18.17. The average incumbent carries 968 reviews — the moat a new listing must climb.

Wella Hairspray

brand-locked demand (top 5 brands take 100% of clicks) — Wella Hairspray doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

This niche Category average · 2,481 niches

Is Wella Hairspray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wella Hairspray is a £87K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 40/100.

Wella Hairspray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.7% over the last 90 days and 19.1% of searches end in a purchase.

£87K

revenue / yr

Units sold / yr13K

Search volume / yr+11.7%51K

Conversion rate19.1%

Avg price£8.97

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 61

Top-5 product click share79%

Open market0%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Wella Hairspray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

WELLA 250 ml (Pack of 1) Shockwaves Hairspray Ultra Strong Power Hold 250ml

Price: £2.49
Rating: 4.6/5
Reviews: 3,328
Age: 17y ago

Wella Performance Hairspray Ultra 500ml

Price: £7.68
Rating: 4.6/5
Reviews: 644
Age: 15y ago

Wella Deluxe Shine & Repair Hairspray 250ml

Price: £3.53
Rating: 4.4/5
Reviews: 511
Age: 4y ago

Wella Professionals EIMI Super Set Extra Strong Hold Hairspray Provides UV Humidity and Heat Protection Hold Level 4 500ml

Price: £10.85
Rating: 4.7/5
Reviews: 118
Age: 7y ago

WELLA Silvikrin Hairspray Maximum Hold 400 ml (Pack of 1)

Price: £3.39
Rating: 4.6/5
Reviews: 3,547
Age: 18y ago

Newest

by launch date

Wella Deluxe Shine & Repair Hairspray 250ml

Price: £3.53
Rating: 4.4/5
Reviews: 511
Age: 4y ago

3x Wella Shockwaves Styling Ultra Strong Rock & Hold 5 Gel Hair Spray 150ml

Price: £10.82
Rating: 4.7/5
Reviews: 228
Age: 6y ago

Wella WELLA Performance Extra Strong 500 ml Pack of 2

Price: £14.85
Rating: 4.7/5
Reviews: 293
Age: 7y ago

Wella Professionals EIMI Body Crafter Professional Volumising Hairspray with Light Flexible Hold Hold Level 2 150ml

Price: £7.76
Rating: 4.4/5
Reviews: 239
Age: 7y ago

Wella Professionals EIMI Super Set Extra Strong Hold Hairspray Provides UV Humidity and Heat Protection Hold Level 4 300ml

Price: £10.14
Rating: 4.5/5
Reviews: 121
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

WELLA74%
Wella Professionals24%
Candybay2%

Wella Hairspray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR19.1%Products10Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews968Avg BSR#137

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.9×

Top Wella Hairspray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wella hairspray26K/yr +8.5%10.6% conv.
shockwaves hairspray16K/yr +22.3%18.6% conv.
wella hair spray7K/yr +3.6%10.2% conv.
wella shockwaves hairspray3K/yr +2.5%17.1% conv.

What reviews say buyers love and hate about Wella Hairspray

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Quality-Overall22%

“Quality product”

Value For Money18%

“Great product excellent value for money”

Smell17%

“Love this hairspray smells great”

Hair Styling10%

“Holds hair in place all day”

Grip3%

“Maximum Hold”

What buyers complain about

73% of reviews

Smell15%

“it doesn't have a strong smell like others”

Suitability Short Hair9%

“I have short fine hair”

Advertised Vs Actual Product9%

“False advertising”

Size-Overall8%

“Item lid is not correct size/colour/fit”

Allergies6%

“If you have sensitive skin, it will give you spots on your forehead and scalp”

Wella Hairspray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

26%

2Advertised Vs Actual Product

21%

3Defective Material/Parts

13%

4Functionality-Overall

5Strength

Common Wella Hairspray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wella Hairspray 40/100 on Amazon United Kingdom — Skip it. The niche generates £87K/yr across 10 tracked products. Search demand moved +11.7% over the last 90 days.