Is Wella Hairspray profitable to sell on Amazon United Kingdom?

Flapen scores Wella Hairspray 40 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £87K a year across 10 tracked products. Search demand grew +11.7% in the last 90 days.

How competitive is the Wella Hairspray niche on Amazon United Kingdom?

3 brands and 61 sellers compete in Wella Hairspray on Amazon United Kingdom. The top 5 Wella Hairspray products take 79% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Wella Hairspray?

Wella Hairspray buyers on Amazon United Kingdom complain most about Smell, Suitability Short Hair, and Advertised Vs Actual Product. An estimated 0.1% of orders come back.

When does demand for Wella Hairspray peak?

Search demand for Wella Hairspray on Amazon United Kingdom peaks in Mar–Apr–May, and the busiest month runs 3.9× the quietest.

What does it cost to enter the Wella Hairspray niche?

Wella Hairspray sells for £8.97 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £2.49 to £18.17. The average product has 968 reviews, the count a new listing must catch up to.

Wella Hairspray

Fail

The top 5 brands take 100% of clicks, so Wella Hairspray is a Fail.

Flapen Score: 40
40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size: £87K/yr51K searches / yr
90-day growth: +11.7%search demand this quarter
Competition: 79%top-5 click share · 3 brands · 61 sellers

Flapen Score

Wella Hairspray against its category

The dotted line is the Beauty average. Past it, Wella Hairspray is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Wella Hairspray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wella Hairspray 51K times last year and spent an estimated £87K. All 3 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 19.1% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months: 51K
Growth, 90 days vs prior 90: +11.7%
Conversion, latest week: 19.1%
Market size, estimated: £87Ka year
Peak month: May3.9× the quietest month
Top search term: wella hairspray26K searches a year

02 · Price

A sale here is worth £8.97.

Listings sell for £8.97 on average, from £2.49 to £18.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.97 that is £7K to £9K a year per listing.

Average price: £8.97under the $15 to $100 sweet spot
Price range: £2.49–£18.17
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 10K–13K
Units per listing a year: 750–1,000
Revenue per listing a year: £7K–£9K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Styling Products. It carries 968 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #137in Styling Products
Average rating: 4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews: 968per listing
Listings tracked: 10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 84 months

Products

Top Wella Hairspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Brand 174%
Brand 224%
Brand 32%

Demand

Wella Hairspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.9×

Search terms

Top Wella Hairspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wella hairspray26K/yr +8.5%10.6% conv.
shockwaves hairspray16K/yr +22.3%18.6% conv.
wella hair spray7K/yr +3.6%10.2% conv.
wella shockwaves hairspray3K/yr +2.5%17.1% conv.

Reviews and returns

What reviews say buyers love and hate about Wella Hairspray

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”

15%of negative reviews mention “Smell”

0.1%of orders come back

“it doesn't have a strong smell like others”

A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beauty niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Hose Pipe

£5.4M/yr+167.3%

Fly Zapper

£4.1M/yr>1,000%

Dog Cooling Mats

£1.8M/yr>1,000%

Ceiling Fan

£3.0M/yr>1,000%

Water Gun

£1.5M/yr+528.7%

FAQ

Common Wella Hairspray questions

Answered from the same tracked data.

Categories