wella hairspray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Review moat
Good968.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.97avg listing price — sweet spot $15–$100
Market size
Bad£87K£87K/yr · 51K searches
Price range
Bad£2.49–£18.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wella hairspray is a £87K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
wella hairspray market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £90K–£112K
- units × avg price
- Conversion rate
- 19.1%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- WELLA74%
- Wella Professionals24%
- Candybay2%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +11.7% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 3.9×
Top wella hairspray search terms
- wella hairspray26K/yr
- shockwaves hairspray16K/yr
- wella hair spray7K/yr
- wella shockwaves hairspray3K/yr
Top wella hairspray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WELLA 250 ml (Pack of 1) Shockwaves Hairspray Ultra Strong Power Hold 250ml
WELLA£2.494.6★3,328 rev
Wella Performance Hairspray Ultra 500ml
WELLA£7.684.6★644 rev
Wella Deluxe Shine & Repair Hairspray 250ml
WELLA£3.534.4★511 rev
Wella Professionals EIMI Super Set Extra Strong Hold Hairspray Provides UV Humidity and Heat Protection Hold Level 4 500ml
Wella Professionals£10.854.7★118 rev
WELLA Silvikrin Hairspray Maximum Hold 400 ml (Pack of 1)
Wella Professionals£3.394.6★3,547 rev
Newest
by launch dateWella Deluxe Shine & Repair Hairspray 250ml
WELLA£3.53511 rev
3x Wella Shockwaves Styling Ultra Strong Rock & Hold 5 Gel Hair Spray 150ml
Candybay£10.82228 rev
Wella WELLA Performance Extra Strong 500 ml Pack of 2
WELLA£14.85293 rev
Wella Professionals EIMI Body Crafter Professional Volumising Hairspray with Light Flexible Hold Hold Level 2 150ml
Wella Professionals£7.76239 rev
Wella Professionals EIMI Super Set Extra Strong Hold Hairspray Provides UV Humidity and Heat Protection Hold Level 4 300ml
Wella Professionals£10.14121 rev
Trending
90-day click momentumWella Professionals EIMI Body Crafter Professional Volumising Hairspray with Light Flexible Hold Hold Level 2 150ml
Wella Professionals£7.764.4★
Wella WELLA Performance Extra Strong 500 ml Pack of 2
WELLA£14.854.7★
WELLA 250 ml (Pack of 1) Shockwaves Hairspray Ultra Strong Power Hold 250ml
WELLA£2.494.6★
Wella Professionals EIMI Super Set Extra Strong Hold Hairspray Provides UV Humidity and Heat Protection Hold Level 4 500ml
Wella Professionals£10.854.7★
WELLA Silvikrin Hairspray Maximum Hold 400 ml (Pack of 1)
Wella Professionals£3.394.6★
What buyers say about wella hairspray
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product”
“Great product excellent value for money”
“Love this hairspray smells great”
“Holds hair in place all day”
“Maximum Hold”
“strong hold that lasts all day”
“Good size”
“Good hairspray keeps hair soft you dont need much”
“Not a bad hairspray does the job it does dry my hair up though you dont need to spray on much tugging ti brush out”
“Does what's wanted”
What buyers complain about
“it doesn't have a strong smell like others”
“I have short fine hair”
“False advertising”
“Item lid is not correct size/colour/fit”
“If you have sensitive skin, it will give you spots on your forehead and scalp”
“Cheap”
“just doesnt work”
“No way is it ultra strong”
“a bit sticky”
“Full of plastic”
Top return reasons
Common questions
- Is wella hairspray profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 10 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the wella hairspray niche?
- 3 brands and 61 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella hairspray?
- Top complaints mined from reviews: Smell, Suitability Short Hair, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for wella hairspray peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 3.9× the quietest.
- What does it cost to enter the wella hairspray niche?
- Listings span £2.49–£18.17; the average listing price is £8.97 (sweet spot $15–$100). The average incumbent carries 968 reviews — the moat a new listing must climb.