Wella Hair Products
a concentrated shelf (top 5 take 100% of clicks) — Wella Hair Products doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Wella Hair Products profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wella Hair Products is a £114K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Aug. Verdict: Skip it — 38/100.
Wella Hair Products: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.1% over the last 90 days and 21.6% of searches end in a purchase.
£114K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 5 products
Top Wella Hair Products products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella EIMI Thermal Image 150ml
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 1,404
- Age
- 11y ago
Wella Professionals EIMI Thermal Image Heat Protection Spray with Light Flexible Hold For Protected Smooth and Shiny Hair 150ml
- Price
- £9.07
- Rating
- 4.6/5
- Reviews
- 2,031
- Age
- 7y ago
Wella Deluxe Heat Protection Spray | Anti-frizz | UV & Humidity Protection | For All Hair Types | Tapioca Starch | Non-sticky | 7-in-1 Style & Nourish 150ml
- Price
- £4.79
- Rating
- 4.3/5
- Reviews
- 659
- Age
- 1y ago
Wella EIMI Thermal Image 3 x 150 ml
- Price
- £20.84
- Rating
- 4.7/5
- Reviews
- 636
- Age
- 10y ago
Wella Professionals Ultimate Repair Leave-in Lotion - 5-in-1 Breakage Damage and Heat Protection Hair Treatment - for All Hair Types (95ml)
- Price
- £13.67
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 9mo ago
Trending
90-day click momentumWella Professionals Ultimate Repair Leave-in Lotion - 5-in-1 Breakage Damage and Heat Protection Hair Treatment - for All Hair Types (95ml)
- Price
- £13.67
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 9mo ago
Wella EIMI Thermal Image 3 x 150 ml
- Price
- £20.84
- Rating
- 4.7/5
- Reviews
- 636
- Age
- 10y ago
Wella Professionals EIMI Thermal Image Heat Protection Spray with Light Flexible Hold For Protected Smooth and Shiny Hair 150ml
- Price
- £9.07
- Rating
- 4.6/5
- Reviews
- 2,031
- Age
- 7y ago
Wella EIMI Thermal Image 150ml
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 1,404
- Age
- 11y ago
Wella Deluxe Heat Protection Spray | Anti-frizz | UV & Humidity Protection | For All Hair Types | Tapioca Starch | Non-sticky | 7-in-1 Style & Nourish 150ml
- Price
- £4.79
- Rating
- 4.3/5
- Reviews
- 659
- Age
- 1y ago
Newest
by launch dateWella Professionals Ultimate Repair Leave-in Lotion - 5-in-1 Breakage Damage and Heat Protection Hair Treatment - for All Hair Types (95ml)
- Price
- £13.67
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 9mo ago
Wella Deluxe Heat Protection Spray | Anti-frizz | UV & Humidity Protection | For All Hair Types | Tapioca Starch | Non-sticky | 7-in-1 Style & Nourish 150ml
- Price
- £4.79
- Rating
- 4.3/5
- Reviews
- 659
- Age
- 1y ago
Wella Professionals EIMI Thermal Image Heat Protection Spray with Light Flexible Hold For Protected Smooth and Shiny Hair 150ml
- Price
- £9.07
- Rating
- 4.6/5
- Reviews
- 2,031
- Age
- 7y ago
Wella EIMI Thermal Image 3 x 150 ml
- Price
- £20.84
- Rating
- 4.7/5
- Reviews
- 636
- Age
- 10y ago
Wella EIMI Thermal Image 150ml
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 1,404
- Age
- 11y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- WELLA57%
- Wella Professionals38%
- EIMI5%
Wella Hair Products demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 5.6×
Top Wella Hair Products search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wella heat protection spray31K/yr
- wella thermal image heat protection spray9K/yr
- wella thermal image3K/yr
- wella heat protection spray for hair3K/yr
What reviews say buyers love and hate about Wella Hair Products
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“It smells beautiful too”
“Really good, worth repurchasing”
“It leaves the hair silky, smooth, and polished while maintaining movement and softness”
“Good value for money”
“find this easier to use, no build up, stickiness or weigh down and leaves hair so, so soft”
What buyers complain about
84% of reviews“didn't do much for my hair”
“If any goes onto my hair it doesn't make a jot of difference”
“Too expensive now”
“Found it to be quite course on my hair”
“then I started to feel dread that my hair would snap as 5 mins pass by and gets worse”
Wella Hair Products return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wella Hair Products questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
