Wella Hair Mask

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

5.7%

Market size, estimated

£51Ka year

Peak month

November1.6× the quietest month

Top search term

wella hair mask38K searches a year

Listings sell for £14.07 on average, from £8.50 to £23.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.07 that is £1K to £4K a year per listing.

Average price

£14.07under the $15 to $100 sweet spot

Price range

£8.50–£23.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Hair Colour. It carries 2,867 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#98in Hair Colour

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,867per listing

Listings tracked

23

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months