Wella Hair Mask
brand-locked demand (top 5 brands take 100% of clicks) — Wella Hair Mask doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Wella Hair Mask profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wella Hair Mask is a £51K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Wella Hair Mask: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.2% over the last 90 days and 5.7% of searches end in a purchase.
£51K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Wella Hair Mask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Professionals Ultimate Repair Hair Mask for Damaged Hair with AHAs and Omega 9 to Rebuild and Strengthen Hair With Metal Purifier Technology to Detox the Hair 150ml
- Price
- £16.14
- Rating
- 4.6/5
- Reviews
- 1,062
- Age
- 2y ago
Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask - Instant Deep Nourishment Anti-Frizz Hair Mask With Vitamin E and Oleic Acid - Restore Dry and Damaged Hair 500ml
- Price
- £18.57
- Rating
- 4.6/5
- Reviews
- 1,378
- Age
- 2y ago
Wella Professionals Fusion Intense Repair Mask - Intense Repair Detangling Hair Mask for Dry & Damaged Hair - Smoothening Boost Shine & Protect Hair Against Breakage 500ml
- Price
- £20.38
- Rating
- 4.6/5
- Reviews
- 3,946
- Age
- 3y ago
Wella Professionals Fusion Intense Repair Mask - Intense Repair Detangling Hair Mask for Dry & Damaged Hair - Smoothening Boost Shine & Protect Hair Against Breakage 150ml
- Price
- £13.13
- Rating
- 4.6/5
- Reviews
- 3,946
- Age
- 4y ago
Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask - Instant Deep Nourishment Anti-Frizz Hair Mask With Vitamin E & Oleic Acid - Restore Dry & Damaged Hair 150ml
- Price
- £10.95
- Rating
- 4.6/5
- Reviews
- 1,378
- Age
- 2y ago
Trending
90-day click momentum
Wella Professionals Ultimate Repair Conditioner for Damaged Hair with AHAs and Omega 9 to Rebuild and Strengthen Hair With Metal Purifier Technology to Detox the Hair 500 ml
- Price
- £21.06
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 2y ago
Wella Professionals Oil Reflections Luminous Reboost Nourishing Hair Mask - Deep Conditioning Hair Treatment - For Long-lasting Softness & Shine (150ml)
- Price
- £12.39
- Rating
- 4.7/5
- Reviews
- 801
- Age
- 7y ago
Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask - Instant Deep Nourishment Anti-Frizz Hair Mask With Vitamin E & Oleic Acid - Restore Dry & Damaged Hair 150ml
- Price
- £10.95
- Rating
- 4.6/5
- Reviews
- 1,378
- Age
- 2y ago
Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Pearl Blonde
- Price
- £9.53
- Rating
- 4.5/5
- Reviews
- 1,632
- Age
- 5y ago
Wella Professionals Fusion Intense Repair Mask - Intense Repair Detangling Hair Mask for Dry & Damaged Hair - Smoothening Boost Shine & Protect Hair Against Breakage 150ml
- Price
- £13.13
- Rating
- 4.6/5
- Reviews
- 3,946
- Age
- 4y ago
Newest
by launch date
Wella Professionals ULTIMATE SMOOTH Hair Mask - Nourishing Hair Treatment With Squalane & Omega 9 - For Dry Dull & Frizzy Hair(500ml)
- Price
- £23.61
- Rating
- 4.5/5
- Reviews
- 518
- Age
- 1y ago
Wella Professionals ULTIMATE SMOOTH Hair Mask - Nourishing Hair Treatment With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (150ml)
- Price
- £15.69
- Rating
- 4.5/5
- Reviews
- 518
- Age
- 1y ago
Wella Professionals Ultimate Repair Hair Mask for Damaged Hair with AHAs and Omega 9 to Rebuild and Strengthen Hair With Metal Purifier Technology to Detox the Hair 150ml
- Price
- £16.14
- Rating
- 4.6/5
- Reviews
- 1,062
- Age
- 2y ago
Wella Professionals Ultimate Repair Conditioner for Damaged Hair with AHAs and Omega 9 to Rebuild and Strengthen Hair With Metal Purifier Technology to Detox the Hair 500 ml
- Price
- £21.06
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 2y ago
Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask - Instant Deep Nourishment Anti-Frizz Hair Mask With Vitamin E and Oleic Acid - Restore Dry and Damaged Hair 500ml
- Price
- £18.57
- Rating
- 4.6/5
- Reviews
- 1,378
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
1 falling
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
0%
- Wella Professionals100%
- Open — no brand owns it (0%)
Wella Hair Mask demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top Wella Hair Mask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wella hair mask38K/yr
- wella mask18K/yr
- wella mask hair5K/yr
- hair mask wella3K/yr
What reviews say buyers love and hate about Wella Hair Mask
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Nice colour”
“Nice Product – Great Results”
“gentle on the hair”
“It smells divine too”
“Wow brilliant really works well and lasts, I have natural very light Auburn hair with alot of white bits now, covers all really good and great shine”
What buyers complain about
74% of reviews“it faded really fast”
“Had my boxed dyed hair stripped”
“A waste of money”
“it didn't produce the results I previously had when buying from other suppliers”
“It stripped my hair”
Wella Hair Mask return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wella Hair Mask questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
