Wella Fusion Mask

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months

329K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

6.1%

Market size, estimated

£222Ka year

Peak month

July2.1× the quietest month

Top search term

wella colour fresh mask212K searches a year

Listings sell for £11.01 on average, from £9.11 to £21.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £11.01 that is £11K to £14K a year per listing.

Average price

£11.01under the $15 to $100 sweet spot

Price range

£9.11–£21.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

£11K–£14K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Hair Colour. It carries 2,729 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#46in Hair Colour

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,729per listing

Listings tracked

17

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months