Is wella fusion mask profitable to sell on Amazon United Kingdom?

The niche generates £222K/yr across 17 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (47/100).

How competitive is the wella fusion mask niche?

4 brands and 49 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wella fusion mask?

Top complaints mined from reviews: Color, Suitability Colored Hair, Moist/Dry. The return rate is 0.2%.

When does demand for wella fusion mask peak?

Demand peaks in Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the wella fusion mask niche?

Listings span £9.11–£21.77; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 2,729 reviews — the moat a new listing must climb.

wella fusion mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Price range

Good£9.11–£21.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£222K

£222K/yr · 329K searches

Avg price

Okay£11.01

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,729.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, wella fusion mask is a £222K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

wella fusion mask market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £220K–£275K; units × avg price
Conversion rate: 6.1%
Avg BSR: #46
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Wella Professionals95%
OPI3%
FOUR REASONS1%
WELLA1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.1×

Open Trend

Top wella fusion mask search terms

wella colour fresh mask212K/yr -2.6%7.0% conv.
wella colour fresh37K/yr -6.6%4.8% conv.
wella color fresh mask22K/yr -17.7%5.9% conv.
wella colour mask17K/yr -0.3%5.1% conv.
wella professional color fresh mask14K/yr +1.9%6.8% conv.
wella color fresh13K/yr +7.2%3.1% conv.
wella semi permanent hair colour7K/yr -5.7%2.5% conv.
colour fresh5K/yr -9.3%2.3% conv.
colour fresh mask3K/yr +7.8%4.5% conv.

All search terms

Top wella fusion mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml

Wella Professionals£9.184.2★2,893 rev

Wella Professionals£9.534.5★1,632 rev

Wella Color Fresh Mask Pearl Blond 150ml

Wella Professionals£9.644.4★8,207 rev

Wella Color Fresh Coloured Mask Chocolate 150ml

Wella Professionals£9.484.4★8,058 rev

Wella Professionals£9.114.2★761 rev

Newest

by launch date

FOUR REASONS Color Mask Cool Sand Blonde (27 Colours) Hair Gloss & Colour Depositing Conditioner Semi Permanent Hair Toner for Colour-Treated Hair Color For Women Vegan & Cruelty-Free 200 ml

FOUR REASONS£21.773,935 rev

2y ago

Wella Professional Color Fresh Mask Temporary Hair Color Refresh Treatment Semi-Permanent Hair Dye Hair Gloss Treatment Pearl Blonde 500 ml

Wella Professionals£18.12202 rev

3y ago

Wella Professionals Color Fresh Mask Cool Espresso - Hair Treatment to Revitalise and Change Hair Colour - Nourishing Tint with Avocado Oil - For Dark and Black Hair - 150 ml

Wella Professionals£10.881,892 rev

3y ago

Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Cool Espresso 150ml

OPI£10.17357 rev

3y ago

Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml

Wella Professionals£9.182,893 rev

5y ago

What buyers say about wella fusion mask

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Good color”

Quality-Overall12%

“Excellent product”

Suitability Colored Hair8%

“It refreshes my dark red hair perfectly between colours”

Smell7%

“Pleasant vanilla type fragrance”

Ease Of Use6%

“Easy to use”

Soft Feel6%

“gentle on the hair”

Brightness/Shine/Glow5%

“Toned, soft & shiny”

Value For Money3%

“excellent price”

Advertised Vs Actual Product2%

“Item as described”

Hair Styling2%

“my hair looks great when applied”

What buyers complain about

Color27%

“Colour as not expected”

Suitability Colored Hair19%

“It doesnt really dye your hair”

Moist/Dry6%

“Very drying, has a weird coating on your hair”

Functionality-Overall6%

“Didn't work for me”

Hair Related6%

“It stripped my hair”

Value For Money4%

“A waste of money”

Durability3%

“It doesn't last very long”

Coverage2%

“needed a lot to get coverage”

Smell1%

“I don't particularly like the smell”

Defective Material/Parts1%

“Broken item”

Top return reasons

Color49%

Functionality-Overall14%

Suitability Colored Hair11%

Suitability Short Hair5%

Advertised Vs Actual Product4%

Leak-Proof2%

Value For Money2%

Defective Material/Parts2%

Quality-Overall1%

Hair Related1%

Common questions

Is wella fusion mask profitable to sell on Amazon United Kingdom?: The niche generates £222K/yr across 17 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (47/100).
How competitive is the wella fusion mask niche?: 4 brands and 49 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wella fusion mask?: Top complaints mined from reviews: Color, Suitability Colored Hair, Moist/Dry. The return rate is 0.2%.
When does demand for wella fusion mask peak?: Demand peaks in Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the wella fusion mask niche?: Listings span £9.11–£21.77; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 2,729 reviews — the moat a new listing must climb.

wella fusion mask

wella fusion mask market data

Competition & brand share

Demand & seasonality

Top wella fusion mask search terms

Top wella fusion mask products on Amazon

Top sellers

Newest

Trending

What buyers say about wella fusion mask

What buyers love

What buyers complain about

Top return reasons

Common questions

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