Wella Fusion Mask
brand-locked demand (top 5 brands take 100% of clicks) — Wella Fusion Mask doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Wella Fusion Mask profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wella Fusion Mask is a £222K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Wella Fusion Mask: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.6% over the last 90 days and 6.1% of searches end in a purchase.
£222K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 17 products
Top Wella Fusion Mask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml
- Price
- £9.18
- Rating
- 4.2/5
- Reviews
- 2,893
- Age
- 5y ago
Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Pearl Blonde
- Price
- £9.53
- Rating
- 4.5/5
- Reviews
- 1,632
- Age
- 5y ago
Wella Color Fresh Mask Pearl Blond 150ml
- Price
- £9.64
- Rating
- 4.4/5
- Reviews
- 8,207
- Age
- 5y ago
Wella Color Fresh Coloured Mask Chocolate 150ml
- Price
- £9.48
- Rating
- 4.4/5
- Reviews
- 8,058
- Age
- 5y ago
Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Golden Gloss
- Price
- £9.11
- Rating
- 4.2/5
- Reviews
- 761
- Age
- 5y ago
Trending
90-day click momentumWella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Pearl Blonde
- Price
- £9.53
- Rating
- 4.5/5
- Reviews
- 1,632
- Age
- 5y ago
Wella Color Fresh Mask Lilac Frost 150ml
- Price
- £9.64
- Rating
- 4.4/5
- Reviews
- 8,058
- Age
- 5y ago
FOUR REASONS Color Mask Cool Sand Blonde (27 Colours) Hair Gloss & Colour Depositing Conditioner Semi Permanent Hair Toner for Colour-Treated Hair Color For Women Vegan & Cruelty-Free 200 ml
- Price
- £21.77
- Rating
- 3.8/5
- Reviews
- 3,935
- Age
- 2y ago
Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Caramel Glaze
- Price
- £9.67
- Rating
- 4.2/5
- Reviews
- 2,893
- Age
- 5y ago
Wella Professional Color Fresh Mask Temporary Hair Color Refresh Treatment Semi-Permanent Hair Dye Hair Gloss Treatment Pearl Blonde 500 ml
- Price
- £18.12
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago
Newest
by launch dateFOUR REASONS Color Mask Cool Sand Blonde (27 Colours) Hair Gloss & Colour Depositing Conditioner Semi Permanent Hair Toner for Colour-Treated Hair Color For Women Vegan & Cruelty-Free 200 ml
- Price
- £21.77
- Rating
- 3.8/5
- Reviews
- 3,935
- Age
- 2y ago
Wella Professional Color Fresh Mask Temporary Hair Color Refresh Treatment Semi-Permanent Hair Dye Hair Gloss Treatment Pearl Blonde 500 ml
- Price
- £18.12
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago
Wella Professionals Color Fresh Mask Cool Espresso - Hair Treatment to Revitalise and Change Hair Colour - Nourishing Tint with Avocado Oil - For Dark and Black Hair - 150 ml
- Price
- £10.88
- Rating
- 4.1/5
- Reviews
- 1,892
- Age
- 3y ago
Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Cool Espresso 150ml
- Price
- £10.17
- Rating
- 3.9/5
- Reviews
- 357
- Age
- 3y ago
Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml
- Price
- £9.18
- Rating
- 4.2/5
- Reviews
- 2,893
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 rising
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Wella Professionals95%
- OPI3%
- FOUR REASONS1%
- WELLA1%
Wella Fusion Mask demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.1×
Top Wella Fusion Mask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wella colour fresh mask212K/yr
- wella colour fresh37K/yr
- wella color fresh mask22K/yr
- wella colour mask17K/yr
- wella professional color fresh mask14K/yr
- wella color fresh13K/yr
- wella semi permanent hair colour7K/yr
- colour fresh5K/yr
- colour fresh mask3K/yr
What reviews say buyers love and hate about Wella Fusion Mask
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good color”
“Excellent product”
“It refreshes my dark red hair perfectly between colours”
“Pleasant vanilla type fragrance”
“Easy to use”
What buyers complain about
75% of reviews“Colour as not expected”
“It doesnt really dye your hair”
“Very drying, has a weird coating on your hair”
“Didn't work for me”
“It stripped my hair”
Wella Fusion Mask return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wella Fusion Mask questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
