Wella Colour Touch

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

+0.1%

Conversion, latest week

9.7%

Market size, estimated

£64Ka year

Peak month

March1.5× the quietest month

Top search term

wella colour touch39K searches a year

Listings sell for £8.65 on average, from £5.31 to £10.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.65 that is £2K to £4K a year per listing.

Average price

£8.65under the $15 to $100 sweet spot

Price range

£5.31–£10.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Hair Colour. It carries 2,269 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#61in Hair Colour

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,269per listing

Listings tracked

19

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

84 months