Is wella colour touch profitable to sell on Amazon United Kingdom?

The niche generates £64K/yr across 19 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (34/100).

How competitive is the wella colour touch niche?

2 brands and 68 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wella colour touch?

Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.3%.

When does demand for wella colour touch peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the wella colour touch niche?

Listings span £5.31–£10.75; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 2,269 reviews — the moat a new listing must climb.

wella colour touch

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,268.53

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.65

avg listing price — sweet spot $15–$100

Market size

Bad£64K

£64K/yr · 77K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£5.31–£10.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, wella colour touch is a £64K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

wella colour touch market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £52K–£69K; units × avg price
Conversion rate: 9.7%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 53%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Wella Professionals93%
WELLA7%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +0.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top wella colour touch search terms

wella colour touch39K/yr +6.6%3.3% conv.
wella color touch12K/yr +23.6%2.7% conv.
colour touch10K/yr -44.6%4.9% conv.
wella 10/814K/yr +10.3%18.1% conv.
10/6 wella colour touch3K/yr +11.1%34.1% conv.
10/81 colour touch wella3K/yr +2.5%33.6% conv.
wella 10/63K/yr -0.6%24.9% conv.
wella colour touch 10/63K/yr +4.3%24.7% conv.

All search terms

Top wella colour touch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wella Color Touch 60ml - 10/81

Wella Professionals£7.874.6★4,577 rev

Wella Colour Touch Demi-Permanent Hair Colour No. 6/0 Dark Blonde 0.13601 kg

Wella Professionals£8.004.6★4,577 rev

Color Touch Vibrant Reds Semi Permanent 10/6 60 Ml

Wella Professionals£8.214.6★4,577 rev

Wella Color Touch Emulsion 1.9% 6 Vol 33.8 pcs

Wella Professionals£9.514.8★1,914 rev

Wella Colour Touch Vibrant Reds Light Violet Blonde 10/6 - 60ml

WELLA£9.414.7★38 rev

Newest

by launch date

Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml

Wella Professionals£9.182,893 rev

5y ago

10/81 Lightest Pearl Ash Blonde Wella Illumina Color 60ml

Wella Professionals£10.75247 rev

6y ago

Wella Illumina Hair Colour 60ml - 10/81

Wella Professionals£10.65655 rev

6y ago

Color Touch Vibrant Reds Semi Permanent 10/6 60 Ml

Wella Professionals£8.214,577 rev

7y ago

Wella Colour Touch Rich Natural 7/1

Wella Professionals£8.182,301 rev

8y ago

What buyers say about wella colour touch

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Good colour”

Quality-Overall11%

“Excellent product”

Suitability Colored Hair10%

“Good for making your hair brighter”

Ease Of Use8%

“Easy to use”

Value For Money6%

“so great value for money”

Ease Of Application5%

“making application smooth and precise”

Smell4%

“Pleasant vanilla type fragrance”

Size-Overall3%

“Great size”

Coverage3%

“Good coverage”

Soft Feel3%

“Love this it makes your hair really soft with a lovely sheen”

What buyers complain about

Color31%

“nothing like the colour”

Suitability Colored Hair11%

“Cant say its done anything positive for my hair:”

Functionality-Overall11%

“Hasn't done the job”

Suitability Short Hair7%

“do not recommend for ends if dryer than average”

Suitability Long Hair7%

“Also, one bottle of this is not enough for long hair”

Moist/Dry7%

“My hair just feel drier”

Coverage6%

“it does not cover grey after 20 mins”

Smell5%

“overpowering chemical smell”

Durability4%

“Not good for the long run”

Value For Money2%

“as its not worth the price”

Top return reasons

Color51%

Instructions/User Manual/Troubleshooting8%

Functionality-Overall8%

Advertised Vs Actual Product6%

Language Issues5%

Suitability Colored Hair5%

Suitability Short Hair4%