How competitive is the Wella Colour Touch niche on Amazon United Kingdom?

2 brands and 68 sellers compete in Wella Colour Touch on Amazon United Kingdom. The top 5 Wella Colour Touch products take 71% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wella Colour Touch?

Wella Colour Touch buyers on Amazon United Kingdom complain most about Color, Suitability Colored Hair, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Wella Colour Touch niche?

Wella Colour Touch sells for £8.65 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.31–£10.75. The average incumbent carries 2,269 reviews — the moat a new listing must climb.

Wella Colour Touch

brand-locked demand (top 5 brands take 100% of clicks) — Wella Colour Touch doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47

This niche Category average · 2,481 niches

Is Wella Colour Touch profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wella Colour Touch is a £64K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Wella Colour Touch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.1% over the last 90 days and 9.7% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr8K

Search volume / yr+0.1%77K

Conversion rate9.7%

Avg price£8.65

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 68

Top-5 product click share71%

Open market0%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Wella Colour Touch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella Color Touch 60ml - 10/81

Price: £7.87
Rating: 4.6/5
Reviews: 4,577
Age: 11y ago

Wella Colour Touch Demi-Permanent Hair Colour No. 6/0 Dark Blonde 0.13601 kg

Price: £8.00
Rating: 4.6/5
Reviews: 4,577
Age: 12y ago

Color Touch Vibrant Reds Semi Permanent 10/6 60 Ml

Price: £8.21
Rating: 4.6/5
Reviews: 4,577
Age: 7y ago

Wella Color Touch Emulsion 1.9% 6 Vol 33.8 pcs

Price: £9.51
Rating: 4.8/5
Reviews: 1,914
Age: 13y ago

Wella Colour Touch Vibrant Reds Light Violet Blonde 10/6 - 60ml

Price: £9.41
Rating: 4.7/5
Reviews: 38
Age: 13y ago

Newest

by launch date

Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml

Price: £9.18
Rating: 4.2/5
Reviews: 2,893
Age: 5y ago

10/81 Lightest Pearl Ash Blonde Wella Illumina Color 60ml

Price: £10.75
Rating: 4.2/5
Reviews: 247
Age: 6y ago

Wella Illumina Hair Colour 60ml - 10/81

Price: £10.65
Rating: 4.6/5
Reviews: 655
Age: 6y ago

Color Touch Vibrant Reds Semi Permanent 10/6 60 Ml

Price: £8.21
Rating: 4.6/5
Reviews: 4,577
Age: 7y ago

Wella Colour Touch Rich Natural 7/1

Price: £8.18
Rating: 4.7/5
Reviews: 2,301
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Wella Professionals93%
WELLA7%
Open — no brand owns it (0%)

Wella Colour Touch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR9.7%Products19Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews2,269Avg BSR#61

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Wella Colour Touch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wella colour touch39K/yr +6.6%3.3% conv.
wella color touch12K/yr +23.6%2.7% conv.
colour touch10K/yr -44.6%4.9% conv.
wella 10/814K/yr +10.3%18.1% conv.
10/6 wella colour touch3K/yr +11.1%34.1% conv.
10/81 colour touch wella3K/yr +2.5%33.6% conv.
wella 10/63K/yr -0.6%24.9% conv.
wella colour touch 10/63K/yr +4.3%24.7% conv.

What reviews say buyers love and hate about Wella Colour Touch

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Color35%

“Good colour”

Quality-Overall11%

“Excellent product”

Suitability Colored Hair10%

“Good for making your hair brighter”

Ease Of Use8%

“Easy to use”

Value For Money6%

“so great value for money”

What buyers complain about

91% of reviews

Color31%

“nothing like the colour”

Suitability Colored Hair11%

“Cant say its done anything positive for my hair:”

Functionality-Overall11%

“Hasn't done the job”

Suitability Short Hair7%

“do not recommend for ends if dryer than average”

Suitability Long Hair7%

“Also, one bottle of this is not enough for long hair”

Wella Colour Touch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

51%

2Instructions/User Manual/Troubleshooting

3Functionality-Overall

4Advertised Vs Actual Product

5Language Issues

Common Wella Colour Touch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wella Colour Touch 34/100 on Amazon United Kingdom — Skip it. The niche generates £64K/yr across 19 tracked products. Search demand moved +0.1% over the last 90 days.