How competitive is the Wella Bleach Powder niche on Amazon United Kingdom?

2 brands and 73 sellers compete in Wella Bleach Powder on Amazon United Kingdom. The top 5 Wella Bleach Powder products take 87% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wella Bleach Powder?

Wella Bleach Powder buyers on Amazon United Kingdom complain most about Damage/Burn Hair, Protection, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Wella Bleach Powder niche?

Wella Bleach Powder sells for £17.57 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.51–£30.01. The average incumbent carries 1,038 reviews — the moat a new listing must climb.

Wella Bleach Powder

brand-locked demand (top 5 brands take 100% of clicks) — Wella Bleach Powder doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

This niche Category average · 2,481 niches

Is Wella Bleach Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wella Bleach Powder is a £341K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Wella Bleach Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.0% over the last 90 days and 17.1% of searches end in a purchase.

£341K

revenue / yr

Units sold / yr25K

Search volume / yr-9.0%113K

Conversion rate17.1%

Avg price£17.57

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 73

Top-5 product click share87%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 8 products

Top Wella Bleach Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella Professionals Blondor Powder Bleaching Powder

Price: £20.08
Rating: 4.8/5
Reviews: 2,644
Age: 13y ago

Wella Blondor Multi Blonde 7 anti-brass complex

Price: £14.99
Rating: 4.7/5
Reviews: 1,467
Age: 7y ago

Wella Blondorplex Multi Blonde Powder Lightener 400g

Price: £19.70
Rating: 4.7/5
Reviews: 130
Age: 3y ago

Wella Blondor Multi Blonde Powder Bleach 30g

Price: £3.51
Rating: 4.7/5
Reviews: 1,301
Age: 15y ago

Blondor staubfrei 800 g

Price: £19.31
Rating: 4.8/5
Reviews: 1,855
Age: 13y ago

Newest

by launch date

WELLA PROFESSIONALS Blondor Plex9 Powder Lightener - BlondorPlex 800 g

Price: £29.38
Rating: 4.8/5
Reviews: 242
Age: 2y ago

Wella Blondorplex Multi Blonde Powder Lightener 400g

Price: £19.70
Rating: 4.7/5
Reviews: 130
Age: 3y ago

Wella Blondor Plex Multi Blonde 800gr

Price: £30.01
Rating: 4.8/5
Reviews: 342
Age: 3y ago

Wella Blondor Multi Blonde 7 anti-brass complex

Price: £14.99
Rating: 4.7/5
Reviews: 1,467
Age: 7y ago

Wella Blondor Lightening Powder 30ml

Price: £3.58
Rating: 4.7/5
Reviews: 319
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Wella Professionals86%
WELLA14%

Wella Bleach Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR17.1%Products8Brands2Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews1,038Avg BSR#54

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Wella Bleach Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wella bleach powder32K/yr -6.1%14.2% conv.
blondor bleach powder22K/yr -12.6%19.7% conv.
wella bleach21K/yr -14.8%13.2% conv.
wella blondor bleach powder16K/yr -2.4%14.7% conv.
wella blondor13K/yr -5.3%10.7% conv.
blondor10K/yr -12.2%18.4% conv.

What reviews say buyers love and hate about Wella Bleach Powder

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Quality-Overall29%

“5* Excellent quality professional product with consistent results”

Value For Money16%

“Great value for money”

Hair Styling11%

“Does exactly as it says, on natural hair and human hair extensions”

Soft Feel8%

“Lovely smooth, does a great job”

Color8%

“Perfect only blonde Ill buy”

What buyers complain about

100% of reviews

Damage/Burn Hair50%

“Burned my hair off”

Protection50%

“doesn't seem to protect as much as other bonding bleach powders”

Wella Bleach Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

24%

2Size-Overall

24%

3Advertised Vs Actual Product

18%

4Product Condition

12%

5Ease Of Use

Common Wella Bleach Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wella Bleach Powder 44/100 on Amazon United Kingdom — Skip it. The niche generates £341K/yr across 8 tracked products. Search demand moved -9.0% over the last 90 days.