Wella Bleach Powder
FailThe top 5 brands take 100% of clicks, so Wella Bleach Powder is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £341K/yr113K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 87%top-5 click share · 2 brands · 73 sellers
Flapen Score
Wella Bleach Powder against its category
The dotted line is the Beauty average. Past it, Wella Bleach Powder is stronger. Inside it, weaker.
Market
The Wella Bleach Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wella Bleach Powder 113K times last year and spent an estimated £341K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 17.1% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £341K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 17.1%
- Market size, estimated
- £341Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- wella bleach powder32K searches a year
02 · Price
A sale here is worth £17.57.
Listings sell for £17.57 on average, from £3.51 to £30.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £17.57 that is £35K to £44K a year per listing.
- Average price
- £17.57inside the $15 to $100 sweet spot
- Price range
- £3.51–£30.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £35K–£44K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Hair Colour. It carries 1,038 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Hair Colour
- Average rating
- 4.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,038per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Wella Bleach Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wella Professionals Blondor Powder Bleaching Powder
- Price
- £20.08
- Rating
- 4.8/5
- Reviews
- 2,644
- Age
- 13y ago

Wella Blondor Multi Blonde 7 anti-brass complex
- Price
- £14.99
- Rating
- 4.7/5
- Reviews
- 1,467
- Age
- 7y ago

Wella Blondorplex Multi Blonde Powder Lightener 400g
- Price
- £19.70
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 3y ago

Wella Blondor Multi Blonde Powder Bleach 30g
- Price
- £3.51
- Rating
- 4.7/5
- Reviews
- 1,301
- Age
- 15y ago

Blondor staubfrei 800 g
- Price
- £19.31
- Rating
- 4.8/5
- Reviews
- 1,855
- Age
- 13y ago
Trending
estimated 90-day click momentum
WELLA PROFESSIONALS Blondor Plex9 Powder Lightener - BlondorPlex 800 g
- Price
- £29.38
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 2y ago

Wella Blondorplex Multi Blonde Powder Lightener 400g
- Price
- £19.70
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 3y ago

Wella Professionals Blondor Powder Bleaching Powder
- Price
- £20.08
- Rating
- 4.8/5
- Reviews
- 2,644
- Age
- 13y ago

Wella Blondor Lightening Powder 30ml
- Price
- £3.58
- Rating
- 4.7/5
- Reviews
- 319
- Age
- 11y ago

Wella Blondor Plex Multi Blonde 800gr
- Price
- £30.01
- Rating
- 4.8/5
- Reviews
- 342
- Age
- 3y ago
Newest
by launch date
WELLA PROFESSIONALS Blondor Plex9 Powder Lightener - BlondorPlex 800 g
- Price
- £29.38
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 2y ago

Wella Blondorplex Multi Blonde Powder Lightener 400g
- Price
- £19.70
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 3y ago

Wella Blondor Plex Multi Blonde 800gr
- Price
- £30.01
- Rating
- 4.8/5
- Reviews
- 342
- Age
- 3y ago

Wella Blondor Multi Blonde 7 anti-brass complex
- Price
- £14.99
- Rating
- 4.7/5
- Reviews
- 1,467
- Age
- 7y ago

Wella Blondor Lightening Powder 30ml
- Price
- £3.58
- Rating
- 4.7/5
- Reviews
- 319
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
73
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Wella Professionals86%
- WELLA14%
Demand
Wella Bleach Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Wella Bleach Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wella bleach powder32K/yr
- blondor bleach powder22K/yr
- wella bleach21K/yr
- wella blondor bleach powder16K/yr
- wella blondor13K/yr
- blondor10K/yr
Reviews and returns
What reviews say buyers love and hate about Wella Bleach Powder
We read the reviews and the return reasons for every product selling here.
“Burned my hair off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wella Bleach Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









