wella bleach powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.57avg listing price — sweet spot $15–$100
Review moat
Good1,037.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.51–£30.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£341K£341K/yr · 113K searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wella bleach powder is a £341K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
wella bleach powder market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- £351K–£439K
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Wella Professionals86%
- WELLA14%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top wella bleach powder search terms
- wella bleach powder32K/yr
- blondor bleach powder22K/yr
- wella bleach21K/yr
- wella blondor bleach powder16K/yr
- wella blondor13K/yr
- blondor10K/yr
Top wella bleach powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Professionals Blondor Powder Bleaching Powder
Wella Professionals£20.084.8★2,644 rev
Wella Blondor Multi Blonde 7 anti-brass complex
WELLA£14.994.7★1,467 rev
Wella Blondorplex Multi Blonde Powder Lightener 400g
Wella Professionals£19.704.7★130 rev
Wella Blondor Multi Blonde Powder Bleach 30g
Wella Professionals£3.514.7★1,301 rev
Blondor staubfrei 800 g
Wella Professionals£19.314.8★1,855 rev
Newest
by launch date
WELLA PROFESSIONALS Blondor Plex9 Powder Lightener - BlondorPlex 800 g
Wella Professionals£29.38242 rev
Wella Blondorplex Multi Blonde Powder Lightener 400g
Wella Professionals£19.70130 rev
Wella Blondor Plex Multi Blonde 800gr
Wella Professionals£30.01342 rev
Wella Blondor Multi Blonde 7 anti-brass complex
WELLA£14.991,467 rev
Wella Blondor Lightening Powder 30ml
Wella Professionals£3.58319 rev
Trending
90-day click momentumWELLA PROFESSIONALS Blondor Plex9 Powder Lightener - BlondorPlex 800 g
Wella Professionals£29.384.8★
Wella Blondorplex Multi Blonde Powder Lightener 400g
Wella Professionals£19.704.7★
Wella Professionals Blondor Powder Bleaching Powder
Wella Professionals£20.084.8★
Wella Blondor Lightening Powder 30ml
Wella Professionals£3.584.7★
Wella Blondor Plex Multi Blonde 800gr
Wella Professionals£30.014.8★
What buyers say about wella bleach powder
What buyers praise and complain about, mined from review topics.What buyers love
“5* Excellent quality professional product with consistent results”
“Great value for money”
“Does exactly as it says, on natural hair and human hair extensions”
“Lovely smooth, does a great job”
“Perfect only blonde Ill buy”
“its very good it doesnt break your hair off it lifts high on my dark brown hair Id recommend”
“All the instructions are forgeign”
“Worked as expected”
“It lifted several levels and was lovely and bright after 45 minutes developing with a 20% developer”
“Hair still feels as healthy as ever and no breakage”
What buyers complain about
“Burned my hair off”
“doesn't seem to protect as much as other bonding bleach powders”
Top return reasons
Common questions
- Is wella bleach powder profitable to sell on Amazon United Kingdom?
- The niche generates £341K/yr across 8 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the wella bleach powder niche?
- 2 brands and 73 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella bleach powder?
- Top complaints mined from reviews: Damage/Burn Hair, Protection. The return rate is 0.1%.
- When does demand for wella bleach powder peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the wella bleach powder niche?
- Listings span £3.51–£30.01; the average listing price is £17.57 (sweet spot $15–$100). The average incumbent carries 1,038 reviews — the moat a new listing must climb.