Skip to content

Wednesday Addams Wig

Fail

Demand is soft, at -79.9% this quarter, so Wednesday Addams Wig is a Fail.

Flapen Score
28
28 / 100
Ranks 2,443 of 2,481 Beauty niches · −19 vs the category median of 47
Market size
£41K/yr84K searches / yr
90-day growth
-79.9%search demand this quarter
Competition
91%top-5 click share · 7 brands · 9 sellers

Flapen Score

Wednesday Addams Wig against its category

The dotted line is the Beauty average. Past it, Wednesday Addams Wig is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wednesday Addams Wig market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wednesday Addams Wig 84K times last year and spent an estimated £41K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -79.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-79.9%
Conversion, latest week
5.5%
Market size, estimated
£41Ka year
Peak month
October166.4× the quietest month
Top search term
wednesday wig23K searches a year

02 · Price

A sale here is worth £8.96.

Listings sell for £8.96 on average, from £6.09 to £11.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.96 that is £896 to £2K a year per listing.

Average price
£8.96under the $15 to $100 sweet spot
Price range
£6.09–£11.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£896–£2K
Returns
8.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #838 within Hair Extensions, Wigs & Accessories. It carries 89 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
32.7%
Average rank
#838in Hair Extensions, Wigs & Accessories
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
89per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wednesday Addams Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

3%

  • Brand 146%
  • Brand 221%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (1 brand, 3%)

Demand

Wednesday Addams Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 166.4×

Search terms

Top Wednesday Addams Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wednesday wig23K/yr
  • wednesday addams wig27K/yr
  • wednesday addams wig adult6K/yr
  • wednesday adams wig6K/yr
  • wednesday wig adult7K/yr
  • wednesday wig kids9K/yr
  • wednesday addams wig kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Wednesday Addams Wig

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Small”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Wednesday Addams Wig questions

Answered from the same tracked data.