Waterproof Mascara
Waterproof Mascara shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Waterproof Mascara profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Waterproof Mascara is a £664K/yr Amazon United Kingdom market (822K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 56/100.
Waterproof Mascara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +18.9% over the last 90 days and 12.8% of searches end in a purchase.
£664K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Waterproof Mascara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maybelline Mascara Lash Sensational Waterproof Mascara Volumizing and Thickening Maybelline New York Lengthening Flake Free Formula Colour: Black
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 73,749
- Age
- 11y ago
Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black
- Price
- £6.21
- Rating
- 4.3/5
- Reviews
- 115,471
- Age
- 5y ago
Rimmel 100% Waterproof Long-lasting Mascara Black 8ml
- Price
- £3.78
- Rating
- 4.2/5
- Reviews
- 6,244
- Age
- 12y ago
Revolution Beauty Big Lash Volume Waterproof Mascara Volumising & Lengthening with a Lightweight Feel Fast-Drying Vegan & Cruelty-Free Jet Black
- Price
- £3.39
- Rating
- 4.3/5
- Reviews
- 2,597
- Age
- 6y ago
Technic Mega Lash Water Resistant Mascara - Vegan Ultra Black Water Resistant Hard wearing Smudge-Proof Lash Building Formula For Volume Glam Lashes - 12ml
- Price
- £3.55
- Rating
- 4.3/5
- Reviews
- 12,402
- Age
- 9y ago
Trending
90-day click momentum
Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes
- Price
- £9.66
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 3mo ago
Maybelline New York Instant Lash Lift Look the Falsies Lengthening Volumising Mascara Waterproof 01 Black 3600531604752 1 Count (Pack of 1)
- Price
- £8.00
- Rating
- 4.3/5
- Reviews
- 2,176
- Age
- 6y ago
MAX FACTOR - False Lash Effect Mascara - Volumising Formula Pro-Vitamin B5 Clump-Free Flake-Free Smudge-Proof - 01 Black - 13.1ml
- Price
- £5.29
- Rating
- 4.2/5
- Reviews
- 14,761
- Age
- 17y ago
Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black
- Price
- £6.21
- Rating
- 4.3/5
- Reviews
- 115,471
- Age
- 5y ago
Barry M Cosmetics Waterproof Mascara Thats How i Roll (Packing may vary)
- Price
- £4.24
- Rating
- 4.3/5
- Reviews
- 932
- Age
- 9y ago
Newest
by launch dateMaybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes
- Price
- £9.66
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 3mo ago
LOréal Paris Mascara Telescopic Original Waterproof Mascara to Achieve Dramatic Lash Length Smudge-Proof Long-Wearing Formula for All-Day Wear Black
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 1y ago
LOreal Paris Telescopic Lift Waterproof Mascara Specialized Formula for Up to +4.7mm Longer Looking Lashes and 36H Lift That Resists Water Sweat and Smudging Waterproof Black
- Price
- £6.58
- Rating
- 4.1/5
- Reviews
- 10,302
- Age
- 2y ago
Maybelline New York Mascara with False Eyelash Effect with Hybrid Fibre Technology and Lengthening Helix Brush The Falsies Surreal Mascara Black Waterproof 10 ml
- Price
- £6.97
- Rating
- 4.3/5
- Reviews
- 985
- Age
- 3y ago
Rimmel London Thrill Seeker Mascara Waterproof
- Price
- £4.05
- Rating
- 4.2/5
- Reviews
- 2,911
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
369
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
6%
- Maybelline47%
- L'Oreal Paris16%
- Rimmel12%
- Makeup Revolution8%
- Technic7%
- Max Factor3%
- Open — no brand owns it (3 brands, 6%)
Waterproof Mascara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.6×
Top Waterproof Mascara search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waterproof mascara339K/yr
- mascara waterproof205K/yr
- waterproof mascara black72K/yr
- maybelline waterproof mascara26K/yr
- maybelline mascara waterproof26K/yr
- mascara black waterproof23K/yr
- sky high mascara maybelline waterproof16K/yr
- water proof mascara in black13K/yr
- black waterproof mascara14K/yr
- waterproof black mascara10K/yr
What reviews say buyers love and hate about Waterproof Mascara
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Great with a lash lift”
“Great value”
“Amazing quality”
“Definitely waterproof”
“Doesnt smudge”
What buyers complain about
65% of reviews“Dried up”
“Hardly any mascara in the tube”
“NOT WATERPROOF”
“The item I received is super low quality”
“Used item”
Waterproof Mascara return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waterproof Mascara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
