Waterproof Mascara

Shoppers searched for this 822K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £664K a year.

Searches, last 12 months

822K

Growth, 90 days vs prior 90

+18.9%

Conversion, latest week

12.8%

Market size, estimated

£664Ka year

Peak month

July1.6× the quietest month

Top search term

waterproof mascara339K searches a year

Listings sell for £6.28 on average, from £3.31 to £15.67. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £6.28 that is £16K to £19K a year per listing.

Average price

£6.28under the $15 to $100 sweet spot

Price range

£3.31–£15.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

£16K–£19K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Make-up. It carries 20,108 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#50in Make-up

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

20,108per listing

Listings tracked

28

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months