water cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£538K£538K/yr · 1.1M searches
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.20avg listing price — sweet spot $15–$100
Review moat
Bad5,600.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.59–£16.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, water cream is a £538K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
water cream market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £552K–£736K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
374
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
0%
- L'Oreal Paris79%
- The INKEY List17%
- L’Oréal Paris men expert2%
- medicube1%
- Tianyue1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 50 weeks — -17.5% search growth over the last 90 days.Top water cream search terms
- loreal391K/yr
- loreal revitalift264K/yr
- revitalift128K/yr
- loréal53K/yr
- inkey list moisturiser46K/yr
- loreal paris42K/yr
- revitalift filler40K/yr
- loreal revitalift filler33K/yr
- loreal skincare22K/yr
- omega water cream16K/yr
Top water cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Face Moisturiser Revitalift Filler Plumping Water Cream Lightweight Face Cream with Micro-Epidermic Hyaluronic Acid Multi-Layer Skin Hydration Smooths & Re-Plumps Wrinkles 50ml
L'Oreal Paris£11.574.6★971 rev
![LOréal Paris Hyaluronic Acid Serum Revitalift Filler 1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid] Dropper Serum Intensely Hydrates & Replumps Visibly Reduces Fine Lines & Wrinkles](https://m.media-amazon.com/images/I/31MGbqWf94L.jpg)
LOréal Paris Hyaluronic Acid Serum Revitalift Filler 1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid] Dropper Serum Intensely Hydrates & Replumps Visibly Reduces Fine Lines & Wrinkles
L'Oreal Paris£9.824.5★9,955 rev
The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
The INKEY List£7.014.4★2,998 rev
LOréal Paris SPF50 Cream Revitalift Filler Deep Replumping Anti-Ageing UV Protection Moisturising Intensely Hydrates and Smooth Wrinkles with Macro Micro and Micro-Epidermic Hyaluronic Acid 50ml
L'Oreal Paris£10.814.5★2,636 rev
The INKEY List Bio-Active Ceramide Moisturiser 50ml Anti-Ageing Skincare 24-Hour Hydration Cream Vegan Friendly Suitable For All Skin Types
The INKEY List£10.724.6★1,890 rev
Newest
by launch date
LOreal Paris Revitalift Filler Replumping Water Cream 50Ml & Multi-Use Glow Enhancer Shade 903: Medium Glow 40 Ml
L'Oreal Paris£16.543 rev
![LOreal Paris Revitalift Filler Glass Skin Liquid Cream - Larger Size - Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired Glass Skin Glow with 100 hours Hydration [Hyaluronic Acid] 70ml](https://m.media-amazon.com/images/I/41JSyzi4NZL.jpg)
LOreal Paris Revitalift Filler Glass Skin Liquid Cream - Larger Size - Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired Glass Skin Glow with 100 hours Hydration [Hyaluronic Acid] 70ml
L'Oreal Paris£13.95714 rev
![LOreal Paris Revitalift Filler Glass Skin Liquid Cream Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired For Glass Skin Glow 100 hours Hydration Replump Skin [Hyaluronic Acid] 50ml](https://m.media-amazon.com/images/I/41j3Feg13zL.jpg)
LOreal Paris Revitalift Filler Glass Skin Liquid Cream Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired For Glass Skin Glow 100 hours Hydration Replump Skin [Hyaluronic Acid] 50ml
L'Oreal Paris£10.89714 rev
LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look
L'Oreal Paris£8.87593 rev
LOréal Paris Revitalift Laser Instant Eye Bag Eraser Clinically proven Results in 15 minutes Dramatic instant tightening & smoothing effect to reduce under-eye bags and wrinkles
L'Oreal Paris£11.84909 rev
Trending
90-day click momentumLOreal Paris Revitalift Filler Replumping Water Cream 50Ml & Multi-Use Glow Enhancer Shade 903: Medium Glow 40 Ml
L'Oreal Paris£16.544.6★
LOreal Paris Revitalift Filler Glass Skin Liquid Cream - Larger Size - Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired Glass Skin Glow with 100 hours Hydration [Hyaluronic Acid] 70ml
L'Oreal Paris£13.954.5★
LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look
L'Oreal Paris£8.874.2★
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
L’Oréal Paris men expert£4.594.8★
LOreal Paris Revitalift Filler Glass Skin Liquid Cream Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired For Glass Skin Glow 100 hours Hydration Replump Skin [Hyaluronic Acid] 50ml
L'Oreal Paris£10.894.5★
What buyers say about water cream
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Excellent value for money”
“super hydrating”
“Goes on smoothly”
“Great for my skin”
“Awesome smelling”
“Has helped my dry”
“give it shine”
“Brilliant mascara”
“Absorbed well”
What buyers complain about
“Not very hydrating”
“No smell”
“Allergic Reaction”
“the stickiness remained”
“Not worth the price”
“Didn't work”
“drying on skin”
“Damage my skin”
“had a few wrinkles starting to show”
“stopped working”
Top return reasons
Common questions
- Is water cream profitable to sell on Amazon United Kingdom?
- The niche generates £538K/yr across 35 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the water cream niche?
- 5 brands and 374 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in water cream?
- Top complaints mined from reviews: Moist/Dry, Smell, Allergies. The return rate is 0.0%.
- What does it cost to enter the water cream niche?
- Listings span £4.59–£16.54; the average listing price is £9.20 (sweet spot $15–$100). The average incumbent carries 5,601 reviews — the moat a new listing must climb.