Water Cream
FailThe top 5 brands take 100% of clicks, so Water Cream is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £538K/yr1.1M searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 46%top-5 click share · 5 brands · 374 sellers
Flapen Score
Water Cream against its category
The dotted line is the Beauty average. Past it, Water Cream is stronger. Inside it, weaker.
Market
The Water Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Cream 1.1M times last year and spent an estimated £538K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £538K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £538Ka year
- Peak month
- November24.0× the quietest month
- Top search term
- loreal391K searches a year
02 · Price
A sale here is worth £9.20.
Listings sell for £9.20 on average, from £4.59 to £16.54. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £9.20 that is £18K to £23K a year per listing.
- Average price
- £9.20under the $15 to $100 sweet spot
- Price range
- £4.59–£16.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £18K–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Eyes. It carries 5,601 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Eyes
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,601per listing
- Listings tracked
- 35
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Water Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
374
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
0%
- Brand 179%
- Brand 217%
- Brand 32%
- Brand 41%
- Brand 51%
- Open — no brand owns it (0%)
Demand
Water Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 24.0×
Search terms
Top Water Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loreal391K/yr
- loreal revitalift264K/yr
- revitalift128K/yr
- loréal53K/yr
- inkey list moisturiser46K/yr
- loreal paris42K/yr
- revitalift filler40K/yr
- loreal revitalift filler33K/yr
- loreal skincare22K/yr
- omega water cream16K/yr
Reviews and returns
What reviews say buyers love and hate about Water Cream
We read the reviews and the return reasons for every product selling here.
“Not very hydrating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Cream questions
Answered from the same tracked data.









