Water Cream
FailThe top 5 brands take 100% of clicks, so Water Cream is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £538K/yr1.1M searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 46%top-5 click share · 5 brands · 374 sellers
Flapen Score
Water Cream against its category
The dotted line is the Beauty average. Past it, Water Cream is stronger. Inside it, weaker.
Market
The Water Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Cream 1.1M times last year and spent an estimated £538K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £538K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £538Ka year
- Peak month
- November24.0× the quietest month
- Top search term
- loreal391K searches a year
02 · Price
A sale here is worth £9.20.
Listings sell for £9.20 on average, from £4.59 to £16.54. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £9.20 that is £18K to £23K a year per listing.
- Average price
- £9.20under the $15 to $100 sweet spot
- Price range
- £4.59–£16.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £18K–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Eyes. It carries 5,601 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Eyes
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,601per listing
- Listings tracked
- 35
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Water Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Paris Face Moisturiser Revitalift Filler Plumping Water Cream Lightweight Face Cream with Micro-Epidermic Hyaluronic Acid Multi-Layer Skin Hydration Smooths & Re-Plumps Wrinkles 50ml
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 971
- Age
- 3y ago
![LOréal Paris Hyaluronic Acid Serum Revitalift Filler 1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid] Dropper Serum Intensely Hydrates & Replumps Visibly Reduces Fine Lines & Wrinkles](https://m.media-amazon.com/images/I/31MGbqWf94L.jpg)
LOréal Paris Hyaluronic Acid Serum Revitalift Filler 1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid] Dropper Serum Intensely Hydrates & Replumps Visibly Reduces Fine Lines & Wrinkles
- Price
- £9.82
- Rating
- 4.5/5
- Reviews
- 9,955
- Age
- 6y ago

The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago

LOréal Paris SPF50 Cream Revitalift Filler Deep Replumping Anti-Ageing UV Protection Moisturising Intensely Hydrates and Smooth Wrinkles with Macro Micro and Micro-Epidermic Hyaluronic Acid 50ml
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 2,636
- Age
- 5y ago

The INKEY List Bio-Active Ceramide Moisturiser 50ml Anti-Ageing Skincare 24-Hour Hydration Cream Vegan Friendly Suitable For All Skin Types
- Price
- £10.72
- Rating
- 4.6/5
- Reviews
- 1,890
- Age
- 2y ago
Trending
estimated 90-day click momentum
LOreal Paris Revitalift Filler Replumping Water Cream 50Ml & Multi-Use Glow Enhancer Shade 903: Medium Glow 40 Ml
- Price
- £16.54
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago
![LOreal Paris Revitalift Filler Glass Skin Liquid Cream - Larger Size - Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired Glass Skin Glow with 100 hours Hydration [Hyaluronic Acid] 70ml](https://m.media-amazon.com/images/I/41JSyzi4NZL.jpg)
LOreal Paris Revitalift Filler Glass Skin Liquid Cream - Larger Size - Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired Glass Skin Glow with 100 hours Hydration [Hyaluronic Acid] 70ml
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 714
- Age
- 7mo ago

LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look
- Price
- £8.87
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 9mo ago

LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 2y ago
![LOreal Paris Revitalift Filler Glass Skin Liquid Cream Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired For Glass Skin Glow 100 hours Hydration Replump Skin [Hyaluronic Acid] 50ml](https://m.media-amazon.com/images/I/41j3Feg13zL.jpg)
LOreal Paris Revitalift Filler Glass Skin Liquid Cream Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired For Glass Skin Glow 100 hours Hydration Replump Skin [Hyaluronic Acid] 50ml
- Price
- £10.89
- Rating
- 4.5/5
- Reviews
- 714
- Age
- 9mo ago
Newest
by launch date
LOreal Paris Revitalift Filler Replumping Water Cream 50Ml & Multi-Use Glow Enhancer Shade 903: Medium Glow 40 Ml
- Price
- £16.54
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago
![LOreal Paris Revitalift Filler Glass Skin Liquid Cream - Larger Size - Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired Glass Skin Glow with 100 hours Hydration [Hyaluronic Acid] 70ml](https://m.media-amazon.com/images/I/41JSyzi4NZL.jpg)
LOreal Paris Revitalift Filler Glass Skin Liquid Cream - Larger Size - Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired Glass Skin Glow with 100 hours Hydration [Hyaluronic Acid] 70ml
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 714
- Age
- 7mo ago
![LOreal Paris Revitalift Filler Glass Skin Liquid Cream Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired For Glass Skin Glow 100 hours Hydration Replump Skin [Hyaluronic Acid] 50ml](https://m.media-amazon.com/images/I/41j3Feg13zL.jpg)
LOreal Paris Revitalift Filler Glass Skin Liquid Cream Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired For Glass Skin Glow 100 hours Hydration Replump Skin [Hyaluronic Acid] 50ml
- Price
- £10.89
- Rating
- 4.5/5
- Reviews
- 714
- Age
- 9mo ago

LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look
- Price
- £8.87
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 9mo ago

LOréal Paris Revitalift Laser Instant Eye Bag Eraser Clinically proven Results in 15 minutes Dramatic instant tightening & smoothing effect to reduce under-eye bags and wrinkles
- Price
- £11.84
- Rating
- 3.8/5
- Reviews
- 909
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
374
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 85%
Open market
0%
- L'Oreal Paris79%
- The INKEY List17%
- L’Oréal Paris men expert2%
- medicube1%
- Tianyue1%
- Open — no brand owns it (0%)
Demand
Water Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 24.0×
Search terms
Top Water Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- loreal391K/yr
- loreal revitalift264K/yr
- revitalift128K/yr
- loréal53K/yr
- inkey list moisturiser46K/yr
- loreal paris42K/yr
- revitalift filler40K/yr
- loreal revitalift filler33K/yr
- loreal skincare22K/yr
- omega water cream16K/yr
Reviews and returns
What reviews say buyers love and hate about Water Cream
We read the reviews and the return reasons for every product selling here.
“Not very hydrating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









