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Water Cream

Fail

The top 5 brands take 100% of clicks, so Water Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£538K/yr1.1M searches / yr
90-day growth
-17.5%search demand this quarter
Competition
46%top-5 click share · 5 brands · 374 sellers

Flapen Score

Water Cream against its category

The dotted line is the Beauty average. Past it, Water Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Cream 1.1M times last year and spent an estimated £538K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £538K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
5.1%
Market size, estimated
£538Ka year
Peak month
November24.0× the quietest month
Top search term
loreal391K searches a year

02 · Price

A sale here is worth £9.20.

Listings sell for £9.20 on average, from £4.59 to £16.54. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £9.20 that is £18K to £23K a year per listing.

Average price
£9.20under the $15 to $100 sweet spot
Price range
£4.59–£16.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£18K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Eyes. It carries 5,601 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#41in Eyes
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,601per listing
Listings tracked
35

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
55 months

Products

Top Water Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

374

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

0%

  • Brand 179%
  • Brand 217%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Water Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 24.0×

Search terms

Top Water Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal391K/yr
  • loreal revitalift264K/yr
  • revitalift128K/yr
  • loréal53K/yr
  • inkey list moisturiser46K/yr
  • loreal paris42K/yr
  • revitalift filler40K/yr
  • loreal revitalift filler33K/yr
  • loreal skincare22K/yr
  • omega water cream16K/yr

Reviews and returns

What reviews say buyers love and hate about Water Cream

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not very hydrating”
A buyer, on “Moist/Dry”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Water Cream questions

Answered from the same tracked data.