Water Based Moisturiser
a concentrated shelf (top 5 take 100% of clicks) — Water Based Moisturiser doesn't clear our bar today.
Flapen Score
Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47
Is Water Based Moisturiser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Water Based Moisturiser is a £66K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Aug–Sep–Oct. Verdict: Skip it — 33/100.
Water Based Moisturiser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.5% over the last 90 days and 12.6% of searches end in a purchase.
£66K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 4 products
Top Water Based Moisturiser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago
Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago
The INKEY List Supersize Omega Water Cream 100ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago
Trending
90-day click momentumBYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago
Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago
The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago
The INKEY List Supersize Omega Water Cream 100ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch dateThe INKEY List Supersize Omega Water Cream 100ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago
The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago
Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The INKEY List83%
- Neutrogena13%
- BYOMA4%
Water Based Moisturiser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Aug, Sep, Oct · busiest ÷ quietest = 7.2×
Top Water Based Moisturiser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- water based moisturiser12K/yr
- omega water cream16K/yr
- water cream10K/yr
- inkey list omega water cream9K/yr
- the inkey list omega water cream4K/yr
- water based moisturizer for face7K/yr
- water cream face moisturiser3K/yr
- omega water cream the inkey list3K/yr
- inkey omega water cream2K/yr
- inkey list water cream2K/yr
What reviews say buyers love and hate about Water Based Moisturiser
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good moisturiser”
“Really good for combination skin”
“Great producT”
“Amazing lightweight”
“Feels nice on”
What buyers complain about
51% of reviews“because I have a bad reaction to my skin”
“not very hydrating”
“has a weird smell to it”
“I wasnt sure at first this one definitely give me acne i have a oily skin”
“Doesnt make my face so oily after use”
Water Based Moisturiser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Water Based Moisturiser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
