Water Based Moisturiser
FailThe top 5 products take 100% of clicks, so Water Based Moisturiser is a Fail.
- Flapen Score
- 33 / 100Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 4733
- Market size
- £66K/yr69K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 50 sellers
Flapen Score
Water Based Moisturiser against its category
The dotted line is the Beauty average. Past it, Water Based Moisturiser is stronger. Inside it, weaker.
Market
The Water Based Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Based Moisturiser 69K times last year and spent an estimated £66K. All 3 brands take every click. Demand peaks in Mar–Aug–Sep–Oct. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £66Ka year
- Peak month
- October7.2× the quietest month
- Top search term
- water based moisturiser12K searches a year
02 · Price
A sale here is worth £7.66.
Listings sell for £7.66 on average, from £6.39 to £9.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At £7.66 that is £15K to £19K a year per listing.
- Average price
- £7.66under the $15 to $100 sweet spot
- Price range
- £6.39–£9.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #480 within Face. It carries 5,424 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 75%
- Out of stock, average day
- 3.9%
- Average rank
- #480in Face
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,424per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Water Based Moisturiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago

Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago

The INKEY List Supersize Omega Water Cream 100ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago

BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago
Trending
estimated 90-day click momentum
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago

Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago

The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago

The INKEY List Supersize Omega Water Cream 100ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch date
The INKEY List Supersize Omega Water Cream 100ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago

BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago

The INKEY List Omega Water Cream 50ml Oil-Free Face Moisturiser Lightweight Gel Vegan Friendly Skincare Suitable For Blemish Prone Skin
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,998
- Age
- 4y ago

Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
50
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- The INKEY List83%
- Neutrogena13%
- BYOMA4%
Demand
Water Based Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Aug, Sep, Oct · busiest ÷ quietest = 7.2×
Search terms
Top Water Based Moisturiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- water based moisturiser12K/yr
- omega water cream16K/yr
- water cream10K/yr
- inkey list omega water cream9K/yr
- the inkey list omega water cream4K/yr
- water based moisturizer for face7K/yr
- water cream face moisturiser3K/yr
- omega water cream the inkey list3K/yr
- inkey omega water cream2K/yr
- inkey list water cream2K/yr
Reviews and returns
What reviews say buyers love and hate about Water Based Moisturiser
We read the reviews and the return reasons for every product selling here.
“because I have a bad reaction to my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Based Moisturiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









