Is Wash Cloth profitable to sell on Amazon United Kingdom?

Flapen scores Wash Cloth 41 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £56K a year across 24 tracked products. Search demand grew -15.1% in the last 90 days.

How competitive is the Wash Cloth niche on Amazon United Kingdom?

15 brands and 37 sellers compete in Wash Cloth on Amazon United Kingdom. The top 5 Wash Cloth products take 59% of clicks, and the top 5 brands take 74%.

What do buyers complain about in Wash Cloth?

Wash Cloth buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, and Thickness. An estimated 0.3% of orders come back.

When does demand for Wash Cloth peak?

Search demand for Wash Cloth on Amazon United Kingdom is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Wash Cloth niche?

Wash Cloth sells for £6.57 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £2.38 to £12.62. The average product has 7,145 reviews, the count a new listing must catch up to.

Wash Cloth

Fail

Prices span $2.38–$12.62, mostly outside the sweet spot, so Wash Cloth is a Fail.

Flapen Score: 41
41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size: £56K/yr142K searches / yr
90-day growth: -15.1%search demand this quarter
Competition: 59%top-5 click share · 15 brands · 37 sellers

Flapen Score

Wash Cloth against its category

The dotted line is the Beauty average. Past it, Wash Cloth is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Wash Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wash Cloth 142K times last year and spent an estimated £56K. The top 5 brands take 74% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months: 142K
Growth, 90 days vs prior 90: -15.1%
Conversion, latest week: 6.0%
Market size, estimated: £56Ka year
Peak month: February1.3× the quietest month
Top search term: wash cloth48K searches a year

02 · Price

A sale here is worth £6.57.

Listings sell for £6.57 on average, from £2.38 to £12.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.57 that is £657 to £2K a year per listing.

Average price: £6.57under the $15 to $100 sweet spot
Price range: £2.38–£12.62
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: £657–£2K
Returns: 0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Bath & Body. It carries 7,145 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 83%
Out of stock, average day: 0.0%
Average rank: #11in Bath & Body
Average rating: 4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews: 7,145per listing
Listings tracked: 24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Wash Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

19%

Brand 121%
Brand 217%
Brand 314%
Brand 414%
Brand 58%
Brand 67%

Demand

Wash Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wash Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wash cloth48K/yr -5.9%3.6% conv.
wash cloths23K/yr -0.5%4.0% conv.
washcloths13K/yr -17.3%3.7% conv.
washcloth9K/yr -4.9%3.0% conv.
washcloths for body8K/yr +2.2%3.0% conv.
facecloths6K/yr +3.6%6.3% conv.
wash clothes5K/yr +6.2%2.3% conv.
body wash cloth5K/yr -17.0%1.8% conv.
facecloth5K/yr +32.8%4.6% conv.
wash cloth body16K/yr -84.9%1.6% conv.

Reviews and returns

What reviews say buyers love and hate about Wash Cloth

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”

20%of negative reviews mention “Size-Overall”

0.3%of orders come back

“Not fit for purpose”

A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Wash Cloth questions

Answered from the same tracked data.

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