How competitive is the Vulcan Feu niche on Amazon United Kingdom?

4 brands and 80 sellers compete in Vulcan Feu on Amazon United Kingdom. The top 5 Vulcan Feu products take 81% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Vulcan Feu?

Vulcan Feu buyers on Amazon United Kingdom complain most about Smell, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Vulcan Feu niche?

Vulcan Feu sells for £28.88 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.02–£41.13. The average incumbent carries 920 reviews — the moat a new listing must climb.

Vulcan Feu

brand-locked demand (top 5 brands take 100% of clicks) — Vulcan Feu doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

This niche Category average · 2,481 niches

Is Vulcan Feu profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vulcan Feu is a £609K/yr Amazon United Kingdom market (635K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 47/100.

Vulcan Feu: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.9% over the last 90 days and 3.3% of searches end in a purchase.

£609K

revenue / yr

Units sold / yr20K

Search volume / yr-21.9%635K

Conversion rate3.3%

Avg price£28.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 80

Top-5 product click share81%

Open market0%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Top Vulcan Feu products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Liquid Brun Eau De Parfum 100ml

Price: £28.49
Rating: 4.4/5
Reviews: 4,149
Age: 2y ago

French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz

Price: £29.37
Rating: 4.5/5
Reviews: 1,582
Age: 1y ago

Leg Avenue Womens Floral Lace Pantyhose One Size Black

Price: £9.02
Rating: 4.2/5
Reviews: 512
Age: 2y ago

Vulcan Feu Eau De Parfum 100ml By French Avenue

Price: £30.24
Rating: 4.4/5
Reviews: 65
Age: 1y ago

French Avenue Liquid Brun Limited Edtion 150ml

Price: £41.13
Rating: 4.6/5
Reviews: 285
Age: 5mo ago

Newest

by launch date

French Avenue Liquid Brun Limited Edtion 150ml

Price: £41.13
Rating: 4.6/5
Reviews: 285
Age: 5mo ago

Vulcan Black Edition EDP 100ml by French Avenue

Price: £36.39
Rating: 4.2/5
Reviews: 150
Age: 8mo ago

Amber Empire Extrait De Parfum 100ml by French Avenue

Price: £29.99
Rating: 4.3/5
Reviews: 420
Age: 9mo ago

Atlantis Extrait De Parfum 100ml by French Avenue

Price: £30.93
Rating: 4.4/5
Reviews: 191
Age: 10mo ago

French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz

Price: £29.37
Rating: 4.5/5
Reviews: 1,582
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

FRENCH AVENUE63%
Fragrance World23%
Leg Avenue13%
KHADLAJ PERFUMES2%

Vulcan Feu demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume635KCVR3.3%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews920Avg BSR#116

Peak months: May · busiest ÷ quietest = 2.6×

Top Vulcan Feu search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

french avenue176K/yr -9.5%0.8% conv.
liquid brun198K/yr -49.6%4.5% conv.
vulcan feu48K/yr +5.0%4.5% conv.
vulcan feu french avenue15K/yr -3.4%4.6% conv.
french avenue liquid brun23K/yr -32.8%5.1% conv.
french avenue vulcan feu11K/yr +46.1%5.3% conv.
brun12K/yr +15.3%0.1% conv.
liquid brun french avenue26K/yr -31.1%4.8% conv.
atlantis extrait6K/yr +38.4%4.5% conv.
french avenue perfume70K/yr -58.6%0.4% conv.

What reviews say buyers love and hate about Vulcan Feu

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Smell67%

“Great fragrance”

Value For Money9%

“Good value”

Durability9%

“longevity is solid”

Quality-Overall5%

“The performance is spectacular”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

79% of reviews

Smell48%

“Bad smell”

Durability9%

“doesnt last at all”

Quality-Overall5%

“Not as good as the none limited edition version”

Weight Light3%

“a bit more lighter at the start”

Sensitivity-Overall3%

“Thus makes me gag sniffing it in my wrist”

Vulcan Feu return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

64%

2Leak-Proof

3Quality-Overall

4Functionality-Overall

5Durability

Common Vulcan Feu questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vulcan Feu 47/100 on Amazon United Kingdom — Skip it. The niche generates £609K/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -21.9% over the last 90 days.