vulcan feu
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£28.88avg listing price — sweet spot $15–$100
Price range
Great£9.02–£41.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£609K£609K/yr · 635K searches
Review moat
Good920.3avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vulcan feu is a £609K/yr Amazon United Kingdom market (635K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
vulcan feu market data
- Units sold / yr
- 15K–20K
- avg 2,000–2,500/product
- Revenue / yr
- £433K–£578K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- FRENCH AVENUE63%
- Fragrance World23%
- Leg Avenue13%
- KHADLAJ PERFUMES2%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — -21.9% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.6×
Top vulcan feu search terms
- french avenue176K/yr
- liquid brun198K/yr
- vulcan feu48K/yr
- vulcan feu french avenue15K/yr
- french avenue liquid brun23K/yr
- french avenue vulcan feu11K/yr
- brun12K/yr
- liquid brun french avenue26K/yr
- atlantis extrait6K/yr
- french avenue perfume70K/yr
Top vulcan feu products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquid Brun Eau De Parfum 100ml
FRENCH AVENUE£28.494.4★4,149 rev
French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz
Fragrance World£29.374.5★1,582 rev
Leg Avenue Womens Floral Lace Pantyhose One Size Black
Leg Avenue£9.024.2★512 rev
Vulcan Feu Eau De Parfum 100ml By French Avenue
FRENCH AVENUE£30.244.4★65 rev
French Avenue Liquid Brun Limited Edtion 150ml
FRENCH AVENUE£41.134.6★285 rev
Newest
by launch dateFrench Avenue Liquid Brun Limited Edtion 150ml
FRENCH AVENUE£41.13285 rev
Vulcan Black Edition EDP 100ml by French Avenue
FRENCH AVENUE£36.39150 rev
Amber Empire Extrait De Parfum 100ml by French Avenue
FRENCH AVENUE£29.99420 rev
Atlantis Extrait De Parfum 100ml by French Avenue
FRENCH AVENUE£30.93191 rev
French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz
Fragrance World£29.371,582 rev
Trending
90-day click momentumLeg Avenue Womens Floral Lace Pantyhose One Size Black
Leg Avenue£9.024.2★
Vulcan Feu Eau De Parfum 100ml By French Avenue
FRENCH AVENUE£30.244.4★
Atlantis Extrait De Parfum 100ml by French Avenue
FRENCH AVENUE£30.934.4★
French Avenue Liquid Brun Limited Edtion 150ml
FRENCH AVENUE£41.134.6★
French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz
Fragrance World£29.374.5★
What buyers say about vulcan feu
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Good value”
“longevity is solid”
“The performance is spectacular”
“As described”
“creamy”
“would make a great gift”
“bottle design is of high quality”
“Green apple perfection”
“Great for colder weather or nights out”
What buyers complain about
“Bad smell”
“doesnt last at all”
“Not as good as the none limited edition version”
“a bit more lighter at the start”
“Thus makes me gag sniffing it in my wrist”
“Atomiser doesn't work”
“still just smells like plain alcohol”
“Leaky bottle”
“which is a veeery expensive perfume. more than £500”
“Dry down is powdery and woody”
Top return reasons
Common questions
- Is vulcan feu profitable to sell on Amazon United Kingdom?
- The niche generates £609K/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the vulcan feu niche?
- 4 brands and 80 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vulcan feu?
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.7%.
- When does demand for vulcan feu peak?
- Demand peaks in May; the busiest month runs 2.6× the quietest.
- What does it cost to enter the vulcan feu niche?
- Listings span £9.02–£41.13; the average listing price is £28.88 (sweet spot $15–$100). The average incumbent carries 920 reviews — the moat a new listing must climb.