Volumising Hair Products
FailThe top 5 brands take 94% of clicks, so Volumising Hair Products is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £268K/yr408K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 63%top-5 click share · 7 brands · 115 sellers
Flapen Score
Volumising Hair Products against its category
The dotted line is the Beauty average. Past it, Volumising Hair Products is stronger. Inside it, weaker.
Market
The Volumising Hair Products market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Volumising Hair Products 408K times last year and spent an estimated £268K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £268K a year.
- Searches, last 12 months
- 408K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £268Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- volume spray61K searches a year
02 · Price
A sale here is worth £7.38.
Listings sell for £7.38 on average, from £2.92 to £20.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.38 that is £11K to £15K a year per listing.
- Average price
- £7.38under the $15 to $100 sweet spot
- Price range
- £2.92–£20.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #84 within Styling Products. It carries 4,229 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 94%
- Out of stock, average day
- 8.1%
- Average rank
- #84in Styling Products
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,229per listing
- Listings tracked
- 17
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Volumising Hair Products products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COLOR WOW Raise the Root Volumising Spray for Fine Flat Hair Instant Lift at the Crown with Flexible Non-Sticky Hold 150ml
- Price
- £13.00
- Rating
- 4.3/5
- Reviews
- 3,075
- Age
- 12y ago

COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml
- Price
- £14.82
- Rating
- 4.2/5
- Reviews
- 27,482
- Age
- 5y ago

OGX Niacinamide+ Volume Boost Spray Instant Root Lift More Volume Thicken Fine Hair 24hrs Volume and Styling Spray 233ml
- Price
- £4.80
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 7mo ago

John Frieda Volume Lift Root Booster Volumising And Texturising Spray For Fine Flat Hair Floral 125 ml (Pack Of 1)
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 2,441
- Age
- 16y ago

Bed Head by TIGI Queen For a Day Thickening Hair Volume Spray Texture Spray for Fine Flat Thin Hair Professional Volumising Hair Thickening Products 311ml
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 3,307
- Age
- 14y ago
Trending
estimated 90-day click momentum
John Frieda Volume Lift Thickening Blow Out Spray 100ml. Fine Hair Styling Spray for Body Bounce and Root Support
- Price
- £5.76
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 6mo ago

John Frieda Volume Lift The Original Root Booster 150ml. Fine Hair Styling Spray for Body and Bounce
- Price
- £5.25
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 6mo ago

John Frieda Volume Lift Lightweight Shampoo 250ml. Fine Hair Care for Body Bounce and Soft Feel
- Price
- £4.41
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 6mo ago

OGX Niacinamide+ Volume Boost Spray Instant Root Lift More Volume Thicken Fine Hair 24hrs Volume and Styling Spray 233ml
- Price
- £4.80
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 7mo ago

John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body
- Price
- £5.17
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 6mo ago
Newest
by launch date
John Frieda Volume Lift The Original Root Booster 25ml. Travel Size Styling Spray for Fine Hair and Body
- Price
- £2.92
- Rating
- 3.2/5
- Reviews
- 19
- Age
- 5mo ago

John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body
- Price
- £5.17
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 6mo ago

John Frieda Volume Lift Thickening Blow Out Spray 100ml. Fine Hair Styling Spray for Body Bounce and Root Support
- Price
- £5.76
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 6mo ago

John Frieda Volume Lift The Original Root Booster 150ml. Fine Hair Styling Spray for Body and Bounce
- Price
- £5.25
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 6mo ago

John Frieda Volume Lift Lightweight Shampoo 250ml. Fine Hair Care for Body Bounce and Soft Feel
- Price
- £4.41
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
115
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
2%
- COLOR WOW49%
- John Frieda23%
- Bed Head10%
- Got2B6%
- OGX6%
- L'Oreal Paris3%
- Open — no brand owns it (1 brand, 2%)
Demand
Volumising Hair Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Volumising Hair Products search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- volume spray61K/yr
- john frieda volume lift44K/yr
- wow raise the root lift spray52K/yr
- volumising hair products44K/yr
- hair volume spray35K/yr
- hair volume26K/yr
- root lift spray18K/yr
- colour wow raise the root14K/yr
- volume hair spray12K/yr
- hair volumizer18K/yr
Reviews and returns
What reviews say buyers love and hate about Volumising Hair Products
We read the reviews and the return reasons for every product selling here.
“pulled through my hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Volumising Hair Products questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









