Volumising Hair Products
brand-locked demand (top 5 brands take 94% of clicks) — Volumising Hair Products doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Volumising Hair Products profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Volumising Hair Products is a £268K/yr Amazon United Kingdom market (408K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Volumising Hair Products: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.1% over the last 90 days and 8.9% of searches end in a purchase.
£268K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 17 products
Top Volumising Hair Products products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COLOR WOW Raise the Root Volumising Spray for Fine Flat Hair Instant Lift at the Crown with Flexible Non-Sticky Hold 150ml
- Price
- £13.00
- Rating
- 4.3/5
- Reviews
- 3,075
- Age
- 12y ago
COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml
- Price
- £14.82
- Rating
- 4.2/5
- Reviews
- 27,482
- Age
- 5y ago
OGX Niacinamide+ Volume Boost Spray Instant Root Lift More Volume Thicken Fine Hair 24hrs Volume and Styling Spray 233ml
- Price
- £4.80
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 7mo ago
John Frieda Volume Lift Root Booster Volumising And Texturising Spray For Fine Flat Hair Floral 125 ml (Pack Of 1)
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 2,441
- Age
- 16y ago
Bed Head by TIGI Queen For a Day Thickening Hair Volume Spray Texture Spray for Fine Flat Thin Hair Professional Volumising Hair Thickening Products 311ml
- Price
- £7.22
- Rating
- 4.4/5
- Reviews
- 3,307
- Age
- 14y ago
Trending
90-day click momentum
John Frieda Volume Lift Thickening Blow Out Spray 100ml. Fine Hair Styling Spray for Body Bounce and Root Support
- Price
- £5.76
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 6mo ago
John Frieda Volume Lift The Original Root Booster 150ml. Fine Hair Styling Spray for Body and Bounce
- Price
- £5.25
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 6mo ago
John Frieda Volume Lift Lightweight Shampoo 250ml. Fine Hair Care for Body Bounce and Soft Feel
- Price
- £4.41
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 6mo ago
OGX Niacinamide+ Volume Boost Spray Instant Root Lift More Volume Thicken Fine Hair 24hrs Volume and Styling Spray 233ml
- Price
- £4.80
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 7mo ago
John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body
- Price
- £5.17
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 6mo ago
Newest
by launch date
John Frieda Volume Lift The Original Root Booster 25ml. Travel Size Styling Spray for Fine Hair and Body
- Price
- £2.92
- Rating
- 3.2/5
- Reviews
- 19
- Age
- 5mo ago
John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body
- Price
- £5.17
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 6mo ago
John Frieda Volume Lift Thickening Blow Out Spray 100ml. Fine Hair Styling Spray for Body Bounce and Root Support
- Price
- £5.76
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 6mo ago
John Frieda Volume Lift The Original Root Booster 150ml. Fine Hair Styling Spray for Body and Bounce
- Price
- £5.25
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 6mo ago
John Frieda Volume Lift Lightweight Shampoo 250ml. Fine Hair Care for Body Bounce and Soft Feel
- Price
- £4.41
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
115
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
2%
- COLOR WOW49%
- John Frieda23%
- Bed Head10%
- Got2B6%
- OGX6%
- L'Oreal Paris3%
- Open — no brand owns it (1 brand, 2%)
Volumising Hair Products demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Volumising Hair Products search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- volume spray61K/yr
- john frieda volume lift44K/yr
- wow raise the root lift spray52K/yr
- volumising hair products44K/yr
- hair volume spray35K/yr
- hair volume26K/yr
- root lift spray18K/yr
- colour wow raise the root14K/yr
- volume hair spray12K/yr
- hair volumizer18K/yr
What reviews say buyers love and hate about Volumising Hair Products
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Excellent product”
“Love the scent”
“Lovely fir very fine straight hair”
“Worth the money”
“Great for fine, flat hair”
What buyers complain about
55% of reviews“pulled through my hair”
“OVERPRICED”
“Didnt work for me”
“Sticky hair the following day”
“Makes hair greasy”
Volumising Hair Products return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Volumising Hair Products questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
