volumising hair products
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£268K£268K/yr · 408K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.92–£20.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,228.59avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, volumising hair products is a £268K/yr Amazon United Kingdom market (408K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
volumising hair products market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £221K–£295K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 65%
- Out of stock
- 8.1%
- Avg brand age
- 64 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
115
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
2%
- COLOR WOW49%
- John Frieda23%
- Bed Head10%
- Got2B6%
- OGX6%
- L'Oreal Paris3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top volumising hair products search terms
- volume spray61K/yr
- john frieda volume lift44K/yr
- wow raise the root lift spray52K/yr
- volumising hair products44K/yr
- hair volume spray35K/yr
- hair volume26K/yr
- root lift spray18K/yr
- colour wow raise the root14K/yr
- volume hair spray12K/yr
- hair volumizer18K/yr
Top volumising hair products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COLOR WOW Raise the Root Volumising Spray for Fine Flat Hair Instant Lift at the Crown with Flexible Non-Sticky Hold 150ml
COLOR WOW£13.004.3★3,075 rev
COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml
COLOR WOW£14.824.2★27,482 rev
OGX Niacinamide+ Volume Boost Spray Instant Root Lift More Volume Thicken Fine Hair 24hrs Volume and Styling Spray 233ml
OGX£4.804.3★67 rev
John Frieda Volume Lift Root Booster Volumising And Texturising Spray For Fine Flat Hair Floral 125 ml (Pack Of 1)
John Frieda£4.854.4★2,441 rev
Bed Head by TIGI Queen For a Day Thickening Hair Volume Spray Texture Spray for Fine Flat Thin Hair Professional Volumising Hair Thickening Products 311ml
Bed Head£7.224.4★3,307 rev
Newest
by launch date
John Frieda Volume Lift The Original Root Booster 25ml. Travel Size Styling Spray for Fine Hair and Body
Creating the Difference£2.9219 rev
John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body
John Frieda£5.1775 rev
John Frieda Volume Lift Thickening Blow Out Spray 100ml. Fine Hair Styling Spray for Body Bounce and Root Support
John Frieda£5.7641 rev
John Frieda Volume Lift The Original Root Booster 150ml. Fine Hair Styling Spray for Body and Bounce
John Frieda£5.2549 rev
John Frieda Volume Lift Lightweight Shampoo 250ml. Fine Hair Care for Body Bounce and Soft Feel
John Frieda£4.4184 rev
Trending
90-day click momentumJohn Frieda Volume Lift Thickening Blow Out Spray 100ml. Fine Hair Styling Spray for Body Bounce and Root Support
John Frieda£5.764.5★
John Frieda Volume Lift The Original Root Booster 150ml. Fine Hair Styling Spray for Body and Bounce
John Frieda£5.254.2★
John Frieda Volume Lift Lightweight Shampoo 250ml. Fine Hair Care for Body Bounce and Soft Feel
John Frieda£4.414.1★
OGX Niacinamide+ Volume Boost Spray Instant Root Lift More Volume Thicken Fine Hair 24hrs Volume and Styling Spray 233ml
OGX£4.804.3★
John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body
John Frieda£5.174.4★
What buyers say about volumising hair products
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Love the scent”
“Lovely fir very fine straight hair”
“Worth the money”
“Great for fine, flat hair”
“As advertised”
“Keep your hair in place”
“Easy to use”
“very soft”
“It feels really lightweight”
What buyers complain about
“pulled through my hair”
“OVERPRICED”
“Didnt work for me”
“Sticky hair the following day”
“Makes hair greasy”
“dry would never recommend”
“Broken”
“Genuinely terrible”
“Doesnt work as it says - does nothing for my fine thin hair”
“I dont like the chemical smell at all”
Top return reasons
Common questions
- Is volumising hair products profitable to sell on Amazon United Kingdom?
- The niche generates £268K/yr across 17 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the volumising hair products niche?
- 7 brands and 115 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in volumising hair products?
- Top complaints mined from reviews: Hair Related, Value For Money, Functionality-Overall. The return rate is 0.1%.
- When does demand for volumising hair products peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the volumising hair products niche?
- Listings span £2.92–£20.28; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 4,229 reviews — the moat a new listing must climb.