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Volumising Hair Products

Fail

The top 5 brands take 94% of clicks, so Volumising Hair Products is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£268K/yr408K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
63%top-5 click share · 7 brands · 115 sellers

Flapen Score

Volumising Hair Products against its category

The dotted line is the Beauty average. Past it, Volumising Hair Products is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volumising Hair Products market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Volumising Hair Products 408K times last year and spent an estimated £268K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £268K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
8.9%
Market size, estimated
£268Ka year
Peak month
December1.7× the quietest month
Top search term
volume spray61K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £2.92 to £20.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.38 that is £11K to £15K a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£2.92–£20.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #84 within Styling Products. It carries 4,229 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
8.1%
Average rank
#84in Styling Products
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,229per listing
Listings tracked
17

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
64 months

Products

Top Volumising Hair Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

115

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

2%

  • Brand 149%
  • Brand 223%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Volumising Hair Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Volumising Hair Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • volume spray61K/yr
  • john frieda volume lift44K/yr
  • wow raise the root lift spray52K/yr
  • volumising hair products44K/yr
  • hair volume spray35K/yr
  • hair volume26K/yr
  • root lift spray18K/yr
  • colour wow raise the root14K/yr
  • volume hair spray12K/yr
  • hair volumizer18K/yr

Reviews and returns

What reviews say buyers love and hate about Volumising Hair Products

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Hair Related”
0.1%of orders come back
“pulled through my hair”
A buyer, on “Hair Related”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Volumising Hair Products questions

Answered from the same tracked data.