Volume Shampoo

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months

190K

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

8.1%

Market size, estimated

£165Ka year

Peak month

January4.8× the quietest month

Top search term

volume shampoo59K searches a year

Listings sell for £10.72 on average, from £1.22 to £31.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.72 that is £5K to £8K a year per listing.

Average price

£10.72under the $15 to $100 sweet spot

Price range

£1.22–£31.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Shampoos & Conditioners. It carries 3,938 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#205in Shampoos & Conditioners

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,938per listing

Listings tracked

29

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

68 months