volume shampoo
Worth a lookShows low returns (0.1%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.22–£31.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.72avg listing price — sweet spot $15–$100
Market size
Okay£165K£165K/yr · 190K searches
Review moat
Okay3,938.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, volume shampoo is a £165K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
volume shampoo market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £161K–£214K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
158
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
21%
- Redken29%
- OGX16%
- L'Oreal Paris12%
- Pantene9%
- KÉRASTASE7%
- Aveeno6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 4.8×
Top volume shampoo search terms
- volume shampoo59K/yr
- redken volume injection shampoo17K/yr
- volumizing shampoo18K/yr
- shampoo for fine hair14K/yr
- fine hair shampoo14K/yr
- pantene lift and volume shampoo9K/yr
- shampoo volume6K/yr
- elvive collagen lifter5K/yr
- shampoo for fine hair older women5K/yr
- volumising shampoo6K/yr
Top volume shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REDKEN | Volume Injection Shampoo For Flat/Fine Hair Citric Acid Adds Lift & Volume 300 ml
Redken£13.974.4★3,176 rev
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
OGX£3.384.4★24,613 rev
Pantene LiftNVolume Thickening Shampoo with Biotin Silicone Free 1L
Pantene£5.814.6★3,127 rev
Aveeno Scalp Soothing Haircare Volumising Shampoo Fresh Green Blend with Colloidal Oat Extract for Fine Hair Soothes Dry Itchy & Flaky Scalp pH Balanaced Clinically Proven 300ml
Aveeno£4.324.5★1,311 rev
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
L'Oreal Paris£4.424.4★74 rev
Newest
by launch date
John Frieda Volume Lift Lightweight Shampoo 250ml. Fine Hair Care for Body Bounce and Soft Feel
John Frieda£4.4184 rev
John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
John Frieda£5.56117 rev
John Frieda PROfiller+ Thickening Shampoo 75ml Travel Size
John Frieda£2.7587 rev
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
L'Oreal Paris£4.4274 rev
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml
L'Oreal Paris£6.0054 rev
Trending
90-day click momentumJohn Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
John Frieda£5.564.6★
Creightons Volume Pro Shampoo 250ml - Volumising Caffeine & Collagen Shampoo for Fuller Thicker Looking Hair Root Lift Shine Enhancing Lightweight Formula for All Hair Types
Creightons£1.224.3★
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml
L'Oreal Paris£6.004.4★
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
L'Oreal Paris£4.424.4★
Method Volumising Shampoo Peace and Petals Peony Rose Water & Quinoa Protein Scent Sulphate-Free 350ml
Method£4.174.4★
What buyers say about volume shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Excellent product”
“Less hair loss”
“Great value”
“Soft and shiny”
“Would definitely recommend for fine or flat hair”
“The shampoo lathers well”
“Really thickens hair”
“Lovely fir very fine straight hair”
“As advertised”
What buyers complain about
“I need it couldnt add hair”
“Expensive”
“dry would never recommend”
“I dont like the smell”
“Also causes itchy scalp”
“It doesnt perform as described”
“unmatched quality”
“did it make it thicker”
“slightly greasy looking”
“does not thicken hair in the slightest”
Top return reasons
Common questions
- Is volume shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £165K/yr across 29 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the volume shampoo niche?
- 16 brands and 158 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in volume shampoo?
- Top complaints mined from reviews: Hair Related, Value For Money, Moist/Dry. The return rate is 0.1%.
- When does demand for volume shampoo peak?
- Demand peaks in Jan–Feb; the busiest month runs 4.8× the quietest.
- What does it cost to enter the volume shampoo niche?
- Listings span £1.22–£31.99; the average listing price is £10.72 (sweet spot $15–$100). The average incumbent carries 3,938 reviews — the moat a new listing must climb.