Volume Shampoo
Volume Shampoo shows low returns (0.1%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Volume Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Volume Shampoo is a £165K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Volume Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.3% over the last 90 days and 8.1% of searches end in a purchase.
£165K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 29 products
Top Volume Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
REDKEN | Volume Injection Shampoo For Flat/Fine Hair Citric Acid Adds Lift & Volume 300 ml
- Price
- £13.97
- Rating
- 4.4/5
- Reviews
- 3,176
- Age
- 5y ago
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 11y ago
Pantene LiftNVolume Thickening Shampoo with Biotin Silicone Free 1L
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 3,127
- Age
- 3y ago
Aveeno Scalp Soothing Haircare Volumising Shampoo Fresh Green Blend with Colloidal Oat Extract for Fine Hair Soothes Dry Itchy & Flaky Scalp pH Balanaced Clinically Proven 300ml
- Price
- £4.32
- Rating
- 4.5/5
- Reviews
- 1,311
- Age
- 3y ago
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
- Price
- £4.42
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 9mo ago
Trending
90-day click momentum
John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago
Creightons Volume Pro Shampoo 250ml - Volumising Caffeine & Collagen Shampoo for Fuller Thicker Looking Hair Root Lift Shine Enhancing Lightweight Formula for All Hair Types
- Price
- £1.22
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 9mo ago
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
- Price
- £4.42
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 9mo ago
Method Volumising Shampoo Peace and Petals Peony Rose Water & Quinoa Protein Scent Sulphate-Free 350ml
- Price
- £4.17
- Rating
- 4.4/5
- Reviews
- 291
- Age
- 11mo ago
Newest
by launch date
John Frieda Volume Lift Lightweight Shampoo 250ml. Fine Hair Care for Body Bounce and Soft Feel
- Price
- £4.41
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 6mo ago
John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago
John Frieda PROfiller+ Thickening Shampoo 75ml Travel Size
- Price
- £2.75
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
- Price
- £4.42
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 9mo ago
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
158
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
21%
- Redken29%
- OGX16%
- L'Oreal Paris12%
- Pantene9%
- KÉRASTASE7%
- Aveeno6%
Volume Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 4.8×
Top Volume Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- volume shampoo59K/yr
- redken volume injection shampoo17K/yr
- volumizing shampoo18K/yr
- shampoo for fine hair14K/yr
- fine hair shampoo14K/yr
- pantene lift and volume shampoo9K/yr
- shampoo volume6K/yr
- elvive collagen lifter5K/yr
- shampoo for fine hair older women5K/yr
- volumising shampoo6K/yr
What reviews say buyers love and hate about Volume Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Amazing smell”
“Excellent product”
“Less hair loss”
“Great value”
“Soft and shiny”
What buyers complain about
55% of reviews“I need it couldnt add hair”
“Expensive”
“dry would never recommend”
“I dont like the smell”
“Also causes itchy scalp”
Volume Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Volume Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
