Is volume mousse profitable to sell on Amazon United Kingdom?

The niche generates £193K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (49/100).

How competitive is the volume mousse niche?

16 brands and 152 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in volume mousse?

Top complaints mined from reviews: Value For Money, Hair Related, Functionality-Overall. The return rate is 0.1%.

When does demand for volume mousse peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the volume mousse niche?

Listings span £2.51–£20.64; the average listing price is £9.00 (sweet spot $15–$100). The average incumbent carries 2,894 reviews — the moat a new listing must climb.

volume mousse

Skip it

Soft demand (-15.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£193K

£193K/yr · 208K searches

Review moat

Okay2,894.43

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.51–£20.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.00

avg listing price — sweet spot $15–$100

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, volume mousse is a £193K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

volume mousse market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £180K–£225K; units × avg price
Conversion rate: 10.3%
Avg BSR: #32
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 1.7%
Avg brand age: 68 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

152

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

23%

WELLA18%
TRESemmé18%
John Frieda14%
COLOR WOW10%
Schwarzkopf9%
Got2B9%

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -15.2% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top volume mousse search terms

volume mousse49K/yr -15.4%7.8% conv.
hair mousse for volume fine hair44K/yr -6.5%11.6% conv.
volumizing mousse19K/yr -3.9%7.0% conv.
mousse for fine hair15K/yr -12.5%8.4% conv.
hair volume mousse10K/yr -18.0%8.2% conv.
tresemme mousse10K/yr -30.4%8.3% conv.
volumizing mousse for fine hair5K/yr +2.2%8.9% conv.
hair mousse volume8K/yr -30.8%9.2% conv.
tresemme curl mousse5K/yr -18.4%2.0% conv.
volume mousse for fine hair5K/yr -21.1%7.1% conv.

All search terms

Top volume mousse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TRESemmé 24hr Lift & Body Hair Mousse With Provitamin B5 & Humidity-Resistant Formula For Long-Lasting Volume Fullness and a Touchable Style 200ml

TRESemmé£3.844.5★840 rev

WELLA Shockwaves Volume Mousse 200ml (Pack of 1)

WELLA£2.514.6★2,140 rev

COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml

COLOR WOW£14.824.2★27,482 rev

Schwarzkopf Mousse Volume 200ml Hold Level 4 Hair Mousse for Fine Hair Volumising Mousse that Prevents Blow-Dry Damage Non-Sticky Vegan Formula*

Schwarzkopf£2.884.2★446 rev

got2b Volumania 24h Volumising Mousse 250 ml Hair Styling Mousse Boosting Volume Hair Mousse Fearless Hold Vegan Formula

Got2B£3.344.5★700 rev

Newest

by launch date

Clara Volumizing Mousse Volumizing Mousse for Fine Hair Lightweight Hair Volume Mousse Thickening Styling Mousse for Lift & Texture Humidity Resistant Blow Dry Mousse 150ml

CLARA£7.4171 rev

5mo ago

John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body

John Frieda£5.1775 rev

6mo ago

Schwarzkopf Mousse Volume 200ml Hold Level 4 Hair Mousse for Fine Hair Volumising Mousse that Prevents Blow-Dry Damage Non-Sticky Vegan Formula*

Schwarzkopf£2.88446 rev

1y ago

Percy & Reed Volumising Mousse 200ml Hair Mousse for Volume Fine Hair Weightless Foam Flexible Hold Natural Movement UV Protection Smooths Strands No Sticky Feel Session Styling Collection

Percy & Reed£13.78226 rev

2y ago

TRESemme 24hr lift & body Hair Mousse professional-quality hair styling for a natural volume lift and long-lasting hold 6x 200 ml

TRESemmé£20.31840 rev

4y ago

What buyers say about volume mousse

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“At £8.99 it is fair for the quality”

Smell11%

“Lovely smell”

Hair Styling11%

“It was easy to style too”

Value For Money10%

“Good value for money”

Suitability Straight Hair9%

“Perfect for my hair”

Advertised Vs Actual Product7%

“Does what is says”

Soft Feel4%

“Soft”

Hair Growth3%

“Excellent product, does exactly what it should and leaves hair feeling great”

Adhesion/Stickiness3%

“This product is really good as it isnt sticky”

Suitability Curly Hair3%

“really helps with curly hair”

What buyers complain about

Value For Money10%

“Waste of money”

Hair Related10%

“pulled through my hair”

Functionality-Overall8%

“Didnt work”

Adhesion/Stickiness5%

“I sound it sticky”

Oily/Greasy5%

“however it also makes it oily”

Suitability Short Hair5%

“Doesnt work as it says - does nothing for my fine thin hair”

Quality-Overall5%

“POOR PRODUCT”

Motor Power3%

“But pump is broken”

Smell3%

“doesnt smell nice”

Moist/Dry3%

“Made my hair very dry and totally flat”

Top return reasons

Advertised Vs Actual Product18%

Functionality-Overall12%

Defective Material/Parts8%

Suitability Short Hair7%

Quality-Overall7%

Adhesion/Stickiness4%

Color4%

Size-Overall4%

Leak-Proof4%

Damage/Burn Hair4%

Common questions

Is volume mousse profitable to sell on Amazon United Kingdom?: The niche generates £193K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (49/100).
How competitive is the volume mousse niche?: 16 brands and 152 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in volume mousse?: Top complaints mined from reviews: Value For Money, Hair Related, Functionality-Overall. The return rate is 0.1%.
When does demand for volume mousse peak?: Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the volume mousse niche?: Listings span £2.51–£20.64; the average listing price is £9.00 (sweet spot $15–$100). The average incumbent carries 2,894 reviews — the moat a new listing must climb.