Volume Mousse
FailDemand is soft, at -15.2% this quarter, so Volume Mousse is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £193K/yr208K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 61%top-5 click share · 16 brands · 152 sellers
Flapen Score
Volume Mousse against its category
The dotted line is the Beauty average. Past it, Volume Mousse is stronger. Inside it, weaker.
Market
The Volume Mousse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Volume Mousse 208K times last year and spent an estimated £193K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £193Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- volume mousse49K searches a year
02 · Price
A sale here is worth £9.00.
Listings sell for £9.00 on average, from £2.51 to £20.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £9.00 that is £7K to £9K a year per listing.
- Average price
- £9.00under the $15 to $100 sweet spot
- Price range
- £2.51–£20.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #32 within Styling Products. It carries 2,894 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 1.7%
- Average rank
- #32in Styling Products
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,894per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Volume Mousse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
152
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
23%
- Brand 118%
- Brand 218%
- Brand 314%
- Brand 410%
- Brand 59%
- Brand 69%
Demand
Volume Mousse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Volume Mousse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- volume mousse49K/yr
- hair mousse for volume fine hair44K/yr
- volumizing mousse19K/yr
- mousse for fine hair15K/yr
- hair volume mousse10K/yr
- tresemme mousse10K/yr
- volumizing mousse for fine hair5K/yr
- hair mousse volume8K/yr
- tresemme curl mousse5K/yr
- volume mousse for fine hair5K/yr
Reviews and returns
What reviews say buyers love and hate about Volume Mousse
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Volume Mousse questions
Answered from the same tracked data.









