Volume Mousse
FailDemand is soft, at -15.2% this quarter, so Volume Mousse is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £193K/yr208K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 61%top-5 click share · 16 brands · 152 sellers
Flapen Score
Volume Mousse against its category
The dotted line is the Beauty average. Past it, Volume Mousse is stronger. Inside it, weaker.
Market
The Volume Mousse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Volume Mousse 208K times last year and spent an estimated £193K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £193Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- volume mousse49K searches a year
02 · Price
A sale here is worth £9.00.
Listings sell for £9.00 on average, from £2.51 to £20.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £9.00 that is £7K to £9K a year per listing.
- Average price
- £9.00under the $15 to $100 sweet spot
- Price range
- £2.51–£20.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #32 within Styling Products. It carries 2,894 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 1.7%
- Average rank
- #32in Styling Products
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,894per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Volume Mousse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRESemmé 24hr Lift & Body Hair Mousse With Provitamin B5 & Humidity-Resistant Formula For Long-Lasting Volume Fullness and a Touchable Style 200ml
- Price
- £3.84
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 4y ago

WELLA Shockwaves Volume Mousse 200ml (Pack of 1)
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 2,140
- Age
- 13y ago

COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml
- Price
- £14.82
- Rating
- 4.2/5
- Reviews
- 27,482
- Age
- 5y ago

Schwarzkopf Mousse Volume 200ml Hold Level 4 Hair Mousse for Fine Hair Volumising Mousse that Prevents Blow-Dry Damage Non-Sticky Vegan Formula*
- Price
- £2.88
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago

got2b Volumania 24h Volumising Mousse 250 ml Hair Styling Mousse Boosting Volume Hair Mousse Fearless Hold Vegan Formula
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 700
- Age
- 9y ago
Trending
estimated 90-day click momentum
Clara Volumizing Mousse Volumizing Mousse for Fine Hair Lightweight Hair Volume Mousse Thickening Styling Mousse for Lift & Texture Humidity Resistant Blow Dry Mousse 150ml
- Price
- £7.41
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 5mo ago

Aveda Phomollient Styling Foam | Weightless Mousse for Fine to Medium Hair 50ml
- Price
- £10.83
- Rating
- 4.6/5
- Reviews
- 2,579
- Age
- 10y ago

TRESemme 24hr lift & body Hair Mousse professional-quality hair styling for a natural volume lift and long-lasting hold 6x 200 ml
- Price
- £20.31
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 4y ago

John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body
- Price
- £5.17
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 6mo ago

Aveda Phomollient Styling Foam | Weightless Mousse for Fine to Medium Hair 200ml
- Price
- £18.53
- Rating
- 4.6/5
- Reviews
- 2,579
- Age
- 17y ago
Newest
by launch date
Clara Volumizing Mousse Volumizing Mousse for Fine Hair Lightweight Hair Volume Mousse Thickening Styling Mousse for Lift & Texture Humidity Resistant Blow Dry Mousse 150ml
- Price
- £7.41
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 5mo ago

John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body
- Price
- £5.17
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 6mo ago

Schwarzkopf Mousse Volume 200ml Hold Level 4 Hair Mousse for Fine Hair Volumising Mousse that Prevents Blow-Dry Damage Non-Sticky Vegan Formula*
- Price
- £2.88
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago

Percy & Reed Volumising Mousse 200ml Hair Mousse for Volume Fine Hair Weightless Foam Flexible Hold Natural Movement UV Protection Smooths Strands No Sticky Feel Session Styling Collection
- Price
- £13.78
- Rating
- 4.2/5
- Reviews
- 226
- Age
- 2y ago

TRESemme 24hr lift & body Hair Mousse professional-quality hair styling for a natural volume lift and long-lasting hold 6x 200 ml
- Price
- £20.31
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
152
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 99%
Open market
23%
- WELLA18%
- TRESemmé18%
- John Frieda14%
- COLOR WOW10%
- Schwarzkopf9%
- Got2B9%
Demand
Volume Mousse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Volume Mousse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- volume mousse49K/yr
- hair mousse for volume fine hair44K/yr
- volumizing mousse19K/yr
- mousse for fine hair15K/yr
- hair volume mousse10K/yr
- tresemme mousse10K/yr
- volumizing mousse for fine hair5K/yr
- hair mousse volume8K/yr
- tresemme curl mousse5K/yr
- volume mousse for fine hair5K/yr
Reviews and returns
What reviews say buyers love and hate about Volume Mousse
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Volume Mousse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









