Volume Mousse
soft demand (-15.2% this quarter) — Volume Mousse doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Volume Mousse profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Volume Mousse is a £193K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Volume Mousse: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.2% over the last 90 days and 10.3% of searches end in a purchase.
£193K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Volume Mousse products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TRESemmé 24hr Lift & Body Hair Mousse With Provitamin B5 & Humidity-Resistant Formula For Long-Lasting Volume Fullness and a Touchable Style 200ml
- Price
- £3.84
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 4y ago
WELLA Shockwaves Volume Mousse 200ml (Pack of 1)
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 2,140
- Age
- 13y ago
COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml
- Price
- £14.82
- Rating
- 4.2/5
- Reviews
- 27,482
- Age
- 5y ago
Schwarzkopf Mousse Volume 200ml Hold Level 4 Hair Mousse for Fine Hair Volumising Mousse that Prevents Blow-Dry Damage Non-Sticky Vegan Formula*
- Price
- £2.88
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago
got2b Volumania 24h Volumising Mousse 250 ml Hair Styling Mousse Boosting Volume Hair Mousse Fearless Hold Vegan Formula
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 700
- Age
- 9y ago
Trending
90-day click momentum
Clara Volumizing Mousse Volumizing Mousse for Fine Hair Lightweight Hair Volume Mousse Thickening Styling Mousse for Lift & Texture Humidity Resistant Blow Dry Mousse 150ml
- Price
- £7.41
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 5mo ago
Aveda Phomollient Styling Foam | Weightless Mousse for Fine to Medium Hair 50ml
- Price
- £10.83
- Rating
- 4.6/5
- Reviews
- 2,579
- Age
- 10y ago
TRESemme 24hr lift & body Hair Mousse professional-quality hair styling for a natural volume lift and long-lasting hold 6x 200 ml
- Price
- £20.31
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 4y ago
John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body
- Price
- £5.17
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 6mo ago
Aveda Phomollient Styling Foam | Weightless Mousse for Fine to Medium Hair 200ml
- Price
- £18.53
- Rating
- 4.6/5
- Reviews
- 2,579
- Age
- 17y ago
Newest
by launch dateClara Volumizing Mousse Volumizing Mousse for Fine Hair Lightweight Hair Volume Mousse Thickening Styling Mousse for Lift & Texture Humidity Resistant Blow Dry Mousse 150ml
- Price
- £7.41
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 5mo ago
John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body
- Price
- £5.17
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 6mo ago
Schwarzkopf Mousse Volume 200ml Hold Level 4 Hair Mousse for Fine Hair Volumising Mousse that Prevents Blow-Dry Damage Non-Sticky Vegan Formula*
- Price
- £2.88
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago
Percy & Reed Volumising Mousse 200ml Hair Mousse for Volume Fine Hair Weightless Foam Flexible Hold Natural Movement UV Protection Smooths Strands No Sticky Feel Session Styling Collection
- Price
- £13.78
- Rating
- 4.2/5
- Reviews
- 226
- Age
- 2y ago
TRESemme 24hr lift & body Hair Mousse professional-quality hair styling for a natural volume lift and long-lasting hold 6x 200 ml
- Price
- £20.31
- Rating
- 4.5/5
- Reviews
- 840
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
152
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
23%
- WELLA18%
- TRESemmé18%
- John Frieda14%
- COLOR WOW10%
- Schwarzkopf9%
- Got2B9%
Volume Mousse demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Top Volume Mousse search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- volume mousse49K/yr
- hair mousse for volume fine hair44K/yr
- volumizing mousse19K/yr
- mousse for fine hair15K/yr
- hair volume mousse10K/yr
- tresemme mousse10K/yr
- volumizing mousse for fine hair5K/yr
- hair mousse volume8K/yr
- tresemme curl mousse5K/yr
- volume mousse for fine hair5K/yr
What reviews say buyers love and hate about Volume Mousse
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“At £8.99 it is fair for the quality”
“Lovely smell”
“It was easy to style too”
“Good value for money”
“Perfect for my hair”
What buyers complain about
57% of reviews“Waste of money”
“pulled through my hair”
“Didnt work”
“I sound it sticky”
“however it also makes it oily”
Volume Mousse return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Volume Mousse questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
