Skip to content

Volume Mousse

Fail

Demand is soft, at -15.2% this quarter, so Volume Mousse is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£193K/yr208K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
61%top-5 click share · 16 brands · 152 sellers

Flapen Score

Volume Mousse against its category

The dotted line is the Beauty average. Past it, Volume Mousse is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volume Mousse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Volume Mousse 208K times last year and spent an estimated £193K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
10.3%
Market size, estimated
£193Ka year
Peak month
January2.0× the quietest month
Top search term
volume mousse49K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £2.51 to £20.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £9.00 that is £7K to £9K a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£2.51–£20.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #32 within Styling Products. It carries 2,894 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
1.7%
Average rank
#32in Styling Products
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,894per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Volume Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

152

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

23%

  • Brand 118%
  • Brand 218%
  • Brand 314%
  • Brand 410%
  • Brand 59%
  • Brand 69%

Demand

Volume Mousse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Volume Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • volume mousse49K/yr
  • hair mousse for volume fine hair44K/yr
  • volumizing mousse19K/yr
  • mousse for fine hair15K/yr
  • hair volume mousse10K/yr
  • tresemme mousse10K/yr
  • volumizing mousse for fine hair5K/yr
  • hair mousse volume8K/yr
  • tresemme curl mousse5K/yr
  • volume mousse for fine hair5K/yr

Reviews and returns

What reviews say buyers love and hate about Volume Mousse

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Volume Mousse questions

Answered from the same tracked data.