Is volufiline profitable to sell on Amazon United Kingdom?

The niche generates £225K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (47/100).

How competitive is the volufiline niche?

6 brands and 31 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in volufiline?

Top complaints mined from reviews: Symptom Reduction, Allergies, Wrinkles. The return rate is 0.1%.

When does demand for volufiline peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the volufiline niche?

Listings span £6.79–£19.28; the average listing price is £13.77 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.

volufiline

Skip it

A concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Great309.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.77

avg listing price — sweet spot $15–$100

Market size

Okay£225K

£225K/yr · 230K searches

Price range

Okay£6.79–£19.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad97%

top-5 click share — a locked-up shelf

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, volufiline is a £225K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

volufiline market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: £138K–£172K; units × avg price
Conversion rate: 7.1%
Avg BSR: #2,538
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 3.9%
Avg brand age: 20 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

The Ordinary66%
TOSOWOONG12%
CELDYQUE10%
medicube5%
Siyiwen4%
YLtremker3%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -13.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top volufiline search terms

volufiline138K/yr +11.1%5.7% conv.
the ordinary volufiline32K/yr -43.1%14.0% conv.
ordinary volufiline13K/yr -20.0%10.1% conv.
volufiline the ordinary15K/yr -61.0%10.1% conv.
the ordinary volufiline serum11K/yr -42.5%13.4% conv.
the ordinary volufiline plumping serum3K/yr -20.2%12.9% conv.
volufine3K/yr +0.2%5.2% conv.
volufiline serum6K/yr -17.6%3.3% conv.
the ordinary volufiline 92%3K/yr -57.9%13.0% conv.
volufiline under eye3K/yr +56.8%3.3% conv.

All search terms

Top volufiline products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Ordinary Volufiline 92% + Pal-Isoleucine 1% Plumping Anhydrous Serum Facial Skincare for Loss of Volume 15ml

The Ordinary£15.094.3★126 rev

TOSOWOONG Volufiline Serum 100% France Sederma Volufiline Concentrate for Plumping Skin firming Boost and Glass skin glow Skincare for Face lip and body 11ml 0.37 fl. oz.

TOSOWOONG£19.283.8★370 rev

CELDYQUE - 100% Pure Volufiline Serum: Experience the full performance of the 100% Pure Volufiline CELDYQUE Serum which is responsible for its exceptional firming and volumising effects of the skin

CELDYQUE£14.304.1★636 rev

medicube PDRN Pink Collagen Volume Multi Balm Stick | Volufiline PDRN NAD Collagen | Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care | K-Beauty

medicube£15.414.0★711 rev

30ml Volufiline 92% Serum Advanced Skin Plumping&Tightening Concentrate Hydrating Anti-Aging Facial Serum with Hyaluronic Acid for Wrinkles Fine Lines&Under Eyes Firming Booster for Face&Body

Siyiwen£6.793.1★5 rev

Newest

by launch date

medicube PDRN Pink Collagen Volume Multi Balm Stick | Volufiline PDRN NAD Collagen | Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care | K-Beauty

medicube£15.41711 rev

2mo ago

30ml Volufiline 92% Serum Advanced Skin Plumping&Tightening Concentrate Hydrating Anti-Aging Facial Serum with Hyaluronic Acid for Wrinkles Fine Lines&Under Eyes Firming Booster for Face&Body

Siyiwen£6.795 rev

3mo ago

YLtremker Volufiline 92% Serum with 1% Pal-Isoleucine Skin Plumping & Firming Face Ampoule Skin Elasticity Booster for Under Eye Hollow Cheeks & Fine Lines Lightweight Hydrating Serum 30ml

YLtremker£11.759 rev

4mo ago

The Ordinary Volufiline 92% + Pal-Isoleucine 1% Plumping Anhydrous Serum Facial Skincare for Loss of Volume 15ml

The Ordinary£15.09126 rev

4mo ago

TOSOWOONG Volufiline Serum 100% France Sederma Volufiline Concentrate for Plumping Skin firming Boost and Glass skin glow Skincare for Face lip and body 11ml 0.37 fl. oz.

TOSOWOONG£19.28370 rev

1y ago

What buyers say about volufiline

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great as usual”

Moist/Dry11%

“It feels hydrating”

Soft Feel10%

“Feels great”

Suitability Combination Skin10%

“feels gentle on my sensitive skin”

Suitability Dry Skin9%

“Excellent definitely works and make skin dewy and glow”

Advertised Vs Actual Product7%

“Seems to be working”

Ease Of Application5%

“The built-in dropper allows you to deliver precise applications”

Value For Money5%

“Good value for money”

Allergies4%

“I have not experienced any irritation”

Wrinkle3%

“Vastly reduced my under eye wrinkles”

What buyers complain about

Symptom Reduction17%

“Did not notice any improvements or changes”

Allergies12%

“Allergic reaction”

Wrinkles8%

“Arrived quickly and was something that I had seen numerous social media reviews about the benefits of using this for fine lines and wrinkles”

Value For Money8%

“What a wast of money”

Oily/Greasy7%

“Its just a very greasy oil”

Advertised Vs Actual Product6%

“False information”

Texture/Consistency-Overall6%

“The texture is a light slight watery texture”

Functionality-Overall3%

“Doesn't do nothing”

Suitability Dry Skin3%

“My skin is quite dry”

Ethical Trade/Fair Trade3%

“This is a good scam”

Top return reasons

Functionality-Overall25%

Leak-Proof13%

Advertised Vs Actual Product8%

Quality-Overall8%

Value For Money8%

Oily/Greasy8%

Ethical Trade/Fair Trade8%

Moist/Dry8%

Product Condition8%

Contamination4%

Common questions

Is volufiline profitable to sell on Amazon United Kingdom?: The niche generates £225K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (47/100).
How competitive is the volufiline niche?: 6 brands and 31 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in volufiline?: Top complaints mined from reviews: Symptom Reduction, Allergies, Wrinkles. The return rate is 0.1%.
When does demand for volufiline peak?: Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the volufiline niche?: Listings span £6.79–£19.28; the average listing price is £13.77 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.