Volufiline
FailThe top 5 products take 97% of clicks, so Volufiline is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £225K/yr230K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 97%top-5 click share · 6 brands · 31 sellers
Flapen Score
Volufiline against its category
The dotted line is the Beauty average. Past it, Volufiline is stronger. Inside it, weaker.
Market
The Volufiline market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Volufiline 230K times last year and spent an estimated £225K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £225Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- volufiline138K searches a year
02 · Price
A sale here is worth £13.77.
Listings sell for £13.77 on average, from £6.79 to £19.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £13.77 that is £14K to £17K a year per listing.
- Average price
- £13.77under the $15 to $100 sweet spot
- Price range
- £6.79–£19.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,538 within Face. It carries 310 reviews at 3.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #2,538in Face
- Average rating
- 3.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 310per listing
- Listings tracked
- 6
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Volufiline products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
31
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brand 166%
- Brand 212%
- Brand 310%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Volufiline search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Volufiline search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- volufiline138K/yr
- the ordinary volufiline32K/yr
- ordinary volufiline13K/yr
- volufiline the ordinary15K/yr
- the ordinary volufiline serum11K/yr
- the ordinary volufiline plumping serum3K/yr
- volufine3K/yr
- volufiline serum6K/yr
- the ordinary volufiline 92%3K/yr
- volufiline under eye3K/yr
Reviews and returns
What reviews say buyers love and hate about Volufiline
We read the reviews and the return reasons for every product selling here.
“Did not notice any improvements or changes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Volufiline questions
Answered from the same tracked data.









