Volufiline
FailThe top 5 products take 97% of clicks, so Volufiline is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £225K/yr230K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 97%top-5 click share · 6 brands · 31 sellers
Flapen Score
Volufiline against its category
The dotted line is the Beauty average. Past it, Volufiline is stronger. Inside it, weaker.
Market
The Volufiline market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Volufiline 230K times last year and spent an estimated £225K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £225Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- volufiline138K searches a year
02 · Price
A sale here is worth £13.77.
Listings sell for £13.77 on average, from £6.79 to £19.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £13.77 that is £14K to £17K a year per listing.
- Average price
- £13.77under the $15 to $100 sweet spot
- Price range
- £6.79–£19.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,538 within Face. It carries 310 reviews at 3.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #2,538in Face
- Average rating
- 3.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 310per listing
- Listings tracked
- 6
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Volufiline products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Volufiline 92% + Pal-Isoleucine 1% Plumping Anhydrous Serum Facial Skincare for Loss of Volume 15ml
- Price
- £15.09
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 4mo ago

TOSOWOONG Volufiline Serum 100% France Sederma Volufiline Concentrate for Plumping Skin firming Boost and Glass skin glow Skincare for Face lip and body 11ml 0.37 fl. oz.
- Price
- £19.28
- Rating
- 3.8/5
- Reviews
- 370
- Age
- 1y ago

CELDYQUE - 100% Pure Volufiline Serum: Experience the full performance of the 100% Pure Volufiline CELDYQUE Serum which is responsible for its exceptional firming and volumising effects of the skin
- Price
- £14.30
- Rating
- 4.1/5
- Reviews
- 636
- Age
- 1y ago

medicube PDRN Pink Collagen Volume Multi Balm Stick | Volufiline PDRN NAD Collagen | Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care | K-Beauty
- Price
- £15.41
- Rating
- 4.0/5
- Reviews
- 711
- Age
- 2mo ago

30ml Volufiline 92% Serum Advanced Skin Plumping&Tightening Concentrate Hydrating Anti-Aging Facial Serum with Hyaluronic Acid for Wrinkles Fine Lines&Under Eyes Firming Booster for Face&Body
- Price
- £6.79
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 3mo ago
Trending
estimated 90-day click momentum
medicube PDRN Pink Collagen Volume Multi Balm Stick | Volufiline PDRN NAD Collagen | Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care | K-Beauty
- Price
- £15.41
- Rating
- 4.0/5
- Reviews
- 711
- Age
- 2mo ago

30ml Volufiline 92% Serum Advanced Skin Plumping&Tightening Concentrate Hydrating Anti-Aging Facial Serum with Hyaluronic Acid for Wrinkles Fine Lines&Under Eyes Firming Booster for Face&Body
- Price
- £6.79
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 3mo ago

YLtremker Volufiline 92% Serum with 1% Pal-Isoleucine Skin Plumping & Firming Face Ampoule Skin Elasticity Booster for Under Eye Hollow Cheeks & Fine Lines Lightweight Hydrating Serum 30ml
- Price
- £11.75
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 4mo ago

The Ordinary Volufiline 92% + Pal-Isoleucine 1% Plumping Anhydrous Serum Facial Skincare for Loss of Volume 15ml
- Price
- £15.09
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 4mo ago

TOSOWOONG Volufiline Serum 100% France Sederma Volufiline Concentrate for Plumping Skin firming Boost and Glass skin glow Skincare for Face lip and body 11ml 0.37 fl. oz.
- Price
- £19.28
- Rating
- 3.8/5
- Reviews
- 370
- Age
- 1y ago
Newest
by launch date
medicube PDRN Pink Collagen Volume Multi Balm Stick | Volufiline PDRN NAD Collagen | Face & Body Balm for Under-Eyes Neck Forehead Smile Lines Lips | Plumping Radiance Line Care | K-Beauty
- Price
- £15.41
- Rating
- 4.0/5
- Reviews
- 711
- Age
- 2mo ago

30ml Volufiline 92% Serum Advanced Skin Plumping&Tightening Concentrate Hydrating Anti-Aging Facial Serum with Hyaluronic Acid for Wrinkles Fine Lines&Under Eyes Firming Booster for Face&Body
- Price
- £6.79
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 3mo ago

YLtremker Volufiline 92% Serum with 1% Pal-Isoleucine Skin Plumping & Firming Face Ampoule Skin Elasticity Booster for Under Eye Hollow Cheeks & Fine Lines Lightweight Hydrating Serum 30ml
- Price
- £11.75
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 4mo ago

The Ordinary Volufiline 92% + Pal-Isoleucine 1% Plumping Anhydrous Serum Facial Skincare for Loss of Volume 15ml
- Price
- £15.09
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 4mo ago

TOSOWOONG Volufiline Serum 100% France Sederma Volufiline Concentrate for Plumping Skin firming Boost and Glass skin glow Skincare for Face lip and body 11ml 0.37 fl. oz.
- Price
- £19.28
- Rating
- 3.8/5
- Reviews
- 370
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
31
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- The Ordinary66%
- TOSOWOONG12%
- CELDYQUE10%
- medicube5%
- Siyiwen4%
- YLtremker3%
Demand
Volufiline search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Volufiline search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- volufiline138K/yr
- the ordinary volufiline32K/yr
- ordinary volufiline13K/yr
- volufiline the ordinary15K/yr
- the ordinary volufiline serum11K/yr
- the ordinary volufiline plumping serum3K/yr
- volufine3K/yr
- volufiline serum6K/yr
- the ordinary volufiline 92%3K/yr
- volufiline under eye3K/yr
Reviews and returns
What reviews say buyers love and hate about Volufiline
We read the reviews and the return reasons for every product selling here.
“Did not notice any improvements or changes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Volufiline questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









