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Volufiline

Fail

The top 5 products take 97% of clicks, so Volufiline is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£225K/yr230K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
97%top-5 click share · 6 brands · 31 sellers

Flapen Score

Volufiline against its category

The dotted line is the Beauty average. Past it, Volufiline is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volufiline market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Volufiline 230K times last year and spent an estimated £225K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
7.1%
Market size, estimated
£225Ka year
Peak month
December2.9× the quietest month
Top search term
volufiline138K searches a year

02 · Price

A sale here is worth £13.77.

Listings sell for £13.77 on average, from £6.79 to £19.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £13.77 that is £14K to £17K a year per listing.

Average price
£13.77under the $15 to $100 sweet spot
Price range
£6.79–£19.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,538 within Face. It carries 310 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#2,538in Face
Average rating
3.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
310per listing
Listings tracked
6

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
20 months

Products

Top Volufiline products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 212%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Volufiline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Volufiline search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • volufiline138K/yr
  • the ordinary volufiline32K/yr
  • ordinary volufiline13K/yr
  • volufiline the ordinary15K/yr
  • the ordinary volufiline serum11K/yr
  • the ordinary volufiline plumping serum3K/yr
  • volufine3K/yr
  • volufiline serum6K/yr
  • the ordinary volufiline 92%3K/yr
  • volufiline under eye3K/yr

Reviews and returns

What reviews say buyers love and hate about Volufiline

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Symptom Reduction”
0.1%of orders come back
“Did not notice any improvements or changes”
A buyer, on “Symptom Reduction”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Volufiline questions

Answered from the same tracked data.