Vo5 Texturising Gum
FailThe top 5 brands take 100% of clicks, so Vo5 Texturising Gum is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £188K/yr61K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 82%top-5 click share · 3 brands · 52 sellers
Flapen Score
Vo5 Texturising Gum against its category
The dotted line is the Beauty average. Past it, Vo5 Texturising Gum is stronger. Inside it, weaker.
Market
The Vo5 Texturising Gum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vo5 Texturising Gum 61K times last year and spent an estimated £188K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 29.8% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 29.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 29.8%
- Market size, estimated
- £188Ka year
- Peak month
- September2.6× the quietest month
- Top search term
- vo5 texturising gum41K searches a year
02 · Price
A sale here is worth £10.30.
Listings sell for £10.30 on average, from £3.50 to £16.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.30 that is £3K to £5K a year per listing.
- Average price
- £10.30under the $15 to $100 sweet spot
- Price range
- £3.50–£16.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #143 within Hair Perms & Texturisers. It carries 232 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 80%
- Out of stock, average day
- 5.3%
- Average rank
- #143in Hair Perms & Texturisers
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 232per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Vo5 Texturising Gum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VO5 Texturising Gum 75ml Reworkable Hair Styling Gum for Definition & Texture Long-lasting Hold with Matte Finish
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 15y ago

VO5 Extreme Style Texturising Gum 75ml Case of 4 by OV
- Price
- £16.81
- Rating
- 4.5/5
- Reviews
- 188
- Age
- 11y ago

VO5 Texturising Gum Matt Finish 75ml (Pack of 2)
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 6mo ago

VO5 Texturising Gum Matt Finish Hair Styling Gum Strong Hold Level 4 for All Hair Types Matte Hair Wax Styling Paste for Men & Women 75ml Each Pack of 2 with Bargainstore Spatula
- Price
- £10.90
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

VO5 Hair Styling Texturising Gum for Men & Women - Strong Hold Flexible Matt Finish for All-Day Control 75ml - Pack of 3
- Price
- £15.73
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
Trending
estimated 90-day click momentum
VO5 Texturising Gum Matt Finish 75ml with Our Cosmetic Spatula
- Price
- £6.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

VO5 Texturising Gum Matt Finish Hair Styling Gum Strong Hold Level 4 for All Hair Types Matte Hair Wax Styling Paste for Men & Women 75ml Each Pack of 2 with Bargainstore Spatula
- Price
- £10.90
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

VO5 Hair Styling Texturising Gum for Men & Women - Strong Hold Flexible Matt Finish for All-Day Control 75ml - Pack of 3
- Price
- £15.73
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago

VO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4
- Price
- £3.50
- Rating
- 4.5/5
- Reviews
- 1,761
- Age
- 15y ago

VO5 Texturising Gum Matt Finish 75ml (Pack of 2)
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 6mo ago
Newest
by launch date
VO5 Texturising Gum Matt Finish 75ml with Our Cosmetic Spatula
- Price
- £6.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

VO5 Texturising Gum Matt Finish Hair Styling Gum Strong Hold Level 4 for All Hair Types Matte Hair Wax Styling Paste for Men & Women 75ml Each Pack of 2 with Bargainstore Spatula
- Price
- £10.90
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

VO5 Hair Styling Texturising Gum for Men & Women - Strong Hold Flexible Matt Finish for All-Day Control 75ml - Pack of 3
- Price
- £15.73
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago

VO5 Texturising Gum Matt Finish 75ml Pack of 2
- Price
- £12.82
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

VO5 Texturising Gum Matt Finish 75ml (Pack of 2)
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
52
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- VO560%
- Generic32%
- BARGAINSTORE8%
Demand
Vo5 Texturising Gum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Vo5 Texturising Gum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vo5 texturising gum41K/yr
- v05 texturising gum9K/yr
- texturising gum7K/yr
- vo5 texturising gum extra hold3K/yr
Reviews and returns
What reviews say buyers love and hate about Vo5 Texturising Gum
We read the reviews and the return reasons for every product selling here.
“Mild fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vo5 Texturising Gum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









