vo5 texturising gum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible29.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great232.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay£188K£188K/yr · 61K searches
Avg price
Okay£10.30avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£3.50–£16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vo5 texturising gum is a £188K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
vo5 texturising gum market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 29.8%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 40%
- Out of stock
- 5.3%
- Avg brand age
- 82 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- VO560%
- Generic32%
- BARGAINSTORE8%
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — -11.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×
Top vo5 texturising gum search terms
- vo5 texturising gum41K/yr
- v05 texturising gum9K/yr
- texturising gum7K/yr
- vo5 texturising gum extra hold3K/yr
Top vo5 texturising gum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VO5 Texturising Gum 75ml Reworkable Hair Styling Gum for Definition & Texture Long-lasting Hold with Matte Finish
VO5£4.024.4★303 rev
VO5 Extreme Style Texturising Gum 75ml Case of 4 by OV
VO5£16.814.5★188 rev
VO5 Texturising Gum Matt Finish 75ml (Pack of 2)
Generic£11.994.6★15 rev
VO5 Texturising Gum Matt Finish Hair Styling Gum Strong Hold Level 4 for All Hair Types Matte Hair Wax Styling Paste for Men & Women 75ml Each Pack of 2 with Bargainstore Spatula
BARGAINSTORE£10.904.7★4 rev
VO5 Hair Styling Texturising Gum for Men & Women - Strong Hold Flexible Matt Finish for All-Day Control 75ml - Pack of 3
Generic£15.734.0★1 rev
Newest
by launch date
VO5 Texturising Gum Matt Finish 75ml with Our Cosmetic Spatula
Generic£6.952 rev
VO5 Texturising Gum Matt Finish Hair Styling Gum Strong Hold Level 4 for All Hair Types Matte Hair Wax Styling Paste for Men & Women 75ml Each Pack of 2 with Bargainstore Spatula
BARGAINSTORE£10.904 rev
VO5 Hair Styling Texturising Gum for Men & Women - Strong Hold Flexible Matt Finish for All-Day Control 75ml - Pack of 3
Generic£15.731 rev
VO5 Texturising Gum Matt Finish 75ml Pack of 2
Generic£12.822 rev
VO5 Texturising Gum Matt Finish 75ml (Pack of 2)
Generic£11.9915 rev
Trending
90-day click momentumVO5 Texturising Gum Matt Finish 75ml with Our Cosmetic Spatula
Generic£6.955.0★
VO5 Texturising Gum Matt Finish Hair Styling Gum Strong Hold Level 4 for All Hair Types Matte Hair Wax Styling Paste for Men & Women 75ml Each Pack of 2 with Bargainstore Spatula
BARGAINSTORE£10.904.7★
VO5 Hair Styling Texturising Gum for Men & Women - Strong Hold Flexible Matt Finish for All-Day Control 75ml - Pack of 3
Generic£15.734.0★
VO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4
VO5£3.504.5★
VO5 Texturising Gum Matt Finish 75ml (Pack of 2)
Generic£11.994.6★
What buyers say about vo5 texturising gum
What buyers praise and complain about, mined from review topics.What buyers love
“can be used daily”
“no complaints”
“it feels like fair value”
“Great hair product which I use every day”
“Helps put some volume in my hair where it goes flat during sleep”
“does the job”
“keeps hair in one place on your head in windy weather”
“it is easy to add too much”
“It has a light, citrus scent, so it is suitable for both men and women”
“Slick back, thick slime texture”
What buyers complain about
“Mild fragrance”
“Initially, I thought the texture felt a little greasy when I worked it between my fingers”
“The texture is thick”
Top return reasons
Common questions
- Is vo5 texturising gum profitable to sell on Amazon United Kingdom?
- The niche generates £188K/yr across 10 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the vo5 texturising gum niche?
- 3 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vo5 texturising gum?
- Top complaints mined from reviews: Smell, Texture/Consistency-Overall, Thickness. The return rate is 0.1%.
- When does demand for vo5 texturising gum peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.6× the quietest.
- What does it cost to enter the vo5 texturising gum niche?
- Listings span £3.50–£16.81; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.