How competitive is the Vo5 Texturising Gum niche on Amazon United Kingdom?

3 brands and 52 sellers compete in Vo5 Texturising Gum on Amazon United Kingdom. The top 5 Vo5 Texturising Gum products take 82% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Vo5 Texturising Gum?

Vo5 Texturising Gum buyers on Amazon United Kingdom complain most about Smell, Texture/Consistency-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Vo5 Texturising Gum niche?

Vo5 Texturising Gum sells for £10.30 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.50–£16.81. The average incumbent carries 232 reviews — the moat a new listing must climb.

Vo5 Texturising Gum

brand-locked demand (top 5 brands take 100% of clicks) — Vo5 Texturising Gum doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

This niche Category average · 2,481 niches

Is Vo5 Texturising Gum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vo5 Texturising Gum is a £188K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 41/100.

Vo5 Texturising Gum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.9% over the last 90 days and 29.8% of searches end in a purchase.

£188K

revenue / yr

Units sold / yr6K

Search volume / yr-11.9%61K

Conversion rate29.8%

Avg price£10.30

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 52

Top-5 product click share82%

Open market0%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Vo5 Texturising Gum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

VO5 Texturising Gum 75ml Reworkable Hair Styling Gum for Definition & Texture Long-lasting Hold with Matte Finish

Price: £4.02
Rating: 4.4/5
Reviews: 303
Age: 15y ago

VO5 Extreme Style Texturising Gum 75ml Case of 4 by OV

Price: £16.81
Rating: 4.5/5
Reviews: 188
Age: 11y ago

VO5 Texturising Gum Matt Finish 75ml (Pack of 2)

Price: £11.99
Rating: 4.6/5
Reviews: 15
Age: 6mo ago

VO5 Texturising Gum Matt Finish Hair Styling Gum Strong Hold Level 4 for All Hair Types Matte Hair Wax Styling Paste for Men & Women 75ml Each Pack of 2 with Bargainstore Spatula

Price: £10.90
Rating: 4.7/5
Reviews: 4
Age: 4mo ago

VO5 Hair Styling Texturising Gum for Men & Women - Strong Hold Flexible Matt Finish for All-Day Control 75ml - Pack of 3

Price: £15.73
Rating: 4.0/5
Reviews: 1
Age: 4mo ago

Newest

by launch date

VO5 Texturising Gum Matt Finish 75ml with Our Cosmetic Spatula

Price: £6.95
Rating: 5.0/5
Reviews: 2
Age: 2mo ago

VO5 Texturising Gum Matt Finish Hair Styling Gum Strong Hold Level 4 for All Hair Types Matte Hair Wax Styling Paste for Men & Women 75ml Each Pack of 2 with Bargainstore Spatula

Price: £10.90
Rating: 4.7/5
Reviews: 4
Age: 4mo ago

VO5 Hair Styling Texturising Gum for Men & Women - Strong Hold Flexible Matt Finish for All-Day Control 75ml - Pack of 3

Price: £15.73
Rating: 4.0/5
Reviews: 1
Age: 4mo ago

VO5 Texturising Gum Matt Finish 75ml Pack of 2

Price: £12.82
Rating: 5.0/5
Reviews: 2
Age: 4mo ago

VO5 Texturising Gum Matt Finish 75ml (Pack of 2)

Price: £11.99
Rating: 4.6/5
Reviews: 15
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

VO560%
Generic32%
BARGAINSTORE8%

Vo5 Texturising Gum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR29.8%Products10Brands3Top 5 Brands100%OOS Rate5.3%Rating4.6★Reviews232Avg BSR#143

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Top Vo5 Texturising Gum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vo5 texturising gum41K/yr -8.9%16.8% conv.
v05 texturising gum9K/yr -19.3%17.2% conv.
texturising gum7K/yr -11.1%11.8% conv.
vo5 texturising gum extra hold3K/yr -37.4%5.7% conv.

What reviews say buyers love and hate about Vo5 Texturising Gum

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Durability23%

“can be used daily”

Quality-Overall16%

“no complaints”

Value For Money11%

“it feels like fair value”

Hair Styling9%

“Great hair product which I use every day”

Hair Growth8%

“Helps put some volume in my hair where it goes flat during sleep”

What buyers complain about

53% of reviews

Smell38%

“Mild fragrance”

Texture/Consistency-Overall10%

“Initially, I thought the texture felt a little greasy when I worked it between my fingers”

Thickness5%

“The texture is thick”

Vo5 Texturising Gum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

72%

2Value For Money

13%

3Smell

4Product Condition

5Strength

Common Vo5 Texturising Gum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vo5 Texturising Gum 41/100 on Amazon United Kingdom — Skip it. The niche generates £188K/yr across 10 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -11.9% over the last 90 days.