vo5 rework putty
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good626.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 43K searches
Avg price
Bad£7.42avg listing price — sweet spot $15–$100
Growth
Bad-36.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.50–£10.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vo5 rework putty is a £92K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vo5 rework putty market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- £45K–£59K
- units × avg price
- Conversion rate
- 28.7%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- VO592%
- Generic8%
Demand
Weekly Amazon search volume, last 13 weeks — -36.0% search growth over the last 90 days.Top vo5 rework putty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4
VO5£3.504.5★1,761 rev
VO5 Hair Styling Mini Texture Rework Putty for Men & Women - Rework Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2
Generic£8.423.6★16 rev
VO5 Rework Putty Matt Finish XXL 200ml - Flexible Hold for Bold Styles
VO5£10.344.4★102 rev
Newest
by launch dateVO5 Hair Styling Mini Texture Rework Putty for Men & Women - Rework Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2
Generic£8.4216 rev
VO5 Rework Putty Matt Finish XXL 200ml - Flexible Hold for Bold Styles
VO5£10.34102 rev
VO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4
VO5£3.501,761 rev
Trending
90-day click momentumVO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4
VO5£3.504.5★
VO5 Hair Styling Mini Texture Rework Putty for Men & Women - Rework Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2
Generic£8.423.6★
VO5 Rework Putty Matt Finish XXL 200ml - Flexible Hold for Bold Styles
VO5£10.344.4★
What buyers say about vo5 rework putty
What buyers praise and complain about, mined from review topics.What buyers love
“no complaints”
“Exactly what it says it is good value for money”
“keeps hair in one place on your head in windy weather”
“Holds for the day”
“Best hair product for men”
“Excellent product & perfect size for travel”
“It holds quite well throughout the day and smells nice”
“it is easy to add too much”
“Slick back, thick slime texture”
What buyers complain about
“it takes ages to dry”
“shocking price for what you get”
“tiny”
“Mild fragrance”
Top return reasons
Common questions
- Is vo5 rework putty profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the vo5 rework putty niche?
- 2 brands and 41 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vo5 rework putty?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Size-Overall. The return rate is 0.3%.
- What does it cost to enter the vo5 rework putty niche?
- Listings span £3.50–£10.34; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 626 reviews — the moat a new listing must climb.