vo5 mousse
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,538.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.50–£20.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 164K searches
Avg price
Bad£6.18avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vo5 mousse is a £71K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vo5 mousse market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £62K–£77K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #326
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 42%
- Out of stock
- 1.3%
- Avg brand age
- 64 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
105
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- VO570%
- WELLA10%
- TONI&GUY6%
- L'Oreal Paris5%
- Candybay4%
- Got2B4%
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -7.2% search growth over the last 90 days.Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.0×
Top vo5 mousse search terms
- vo5 hairspray33K/yr
- vo5 hair gel30K/yr
- gel spray17K/yr
- hair gel spray16K/yr
- vo5 gel spray13K/yr
- gel spray hair women7K/yr
- vo5 mega hold gel6K/yr
- vo5 gel6K/yr
- v05 hairspray6K/yr
- spray gel for hair6K/yr
Top vo5 mousse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VO5 Mega Hold Gel Spray 200ml Extra Strong Hair Styling Spray for Hold & Control
VO5£3.444.6★107 rev
VO5 Firm Hold Hairspray Lightweight Fast-Drying Hair Styling Product Non-Sticky Formula Easy to Brush Out 400ml
VO5£3.524.5★201 rev
Shockwaves Ultra Strong Rock and Hold Hair Gel Spray 150 ml
WELLA£3.534.6★1,365 rev
VO5 Mega Hold 24 hour extra strong control Styling Gel for perfectly groomed controlled natural hairstyle 200 ml Multi Buy (6)
VO5£20.134.8★28 rev
Toni & Guy Forming Spray Gel 150 ml
TONI&GUY£4.883.8★49 rev
Newest
by launch date
VO5 Mega Hold Gel Spray XXL 300ml Extreme Hold & Long-Lasting Control
VO5£9.1687 rev
VO5 Firm Hold Hairspray Lightweight Fast-Drying Hair Styling Product Non-Sticky Formula Easy to Brush Out 400ml
VO5£3.52201 rev
VO5 Mega Hold Gel Spray 200ml Extra Strong Hair Styling Spray for Hold & Control
VO5£3.44107 rev
3x Wella Shockwaves Styling Ultra Strong Rock & Hold 5 Gel Hair Spray 150ml
Candybay£10.82228 rev
Vo5 Ultimate Hold Hair Spray 400ml
VO5£5.2375 rev
Trending
90-day click momentumToni & Guy Forming Spray Gel 150 ml
TONI&GUY£4.883.8★
VO5 Firm Hold Hairspray Lightweight Fast-Drying Hair Styling Product Non-Sticky Formula Easy to Brush Out 400ml
VO5£3.524.5★
VO5 Mega Hold Gel Spray 200ml Extra Strong Hair Styling Spray for Hold & Control
VO5£3.444.6★
Vo5 Volume Boost 24-Hour Humidity Protection Gel Spray for All-Day Hold 200ml
VO5£4.304.5★
VO5 Mega Hold 24 hour extra strong control Styling Gel for perfectly groomed controlled natural hairstyle 200 ml Multi Buy (6)
VO5£20.134.8★
What buyers say about vo5 mousse
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful stuff, can't believe it's this cheap”
“Great value”
“As described”
“the scent is strong at first”
“Gives the hair body and staying power”
“Holds hair in place all day”
“its still as good as ever”
“Perfect for all hair types”
“It brushes out really easily”
“Very easy to use”
What buyers complain about
“Smell is now awful too”
“Got this today absolutely rubbish does hold hair at all”
“Not as good as advertised”
“Styles short hair lovely”
“This made my hair look greasy not the best”
“it completely dried out my beard hair left my beard feeling dry and horrible”
“I wonder of its because it used to leave a residue on the bathroom tiles or”
“Perhaps too heavy for fine hair”
“Not as good as advertised”
“If you use this for slick back styles beware this causes hair breakage”
Top return reasons
Common questions
- Is vo5 mousse profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 12 tracked products. 90-day search growth is -7.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the vo5 mousse niche?
- 6 brands and 105 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in vo5 mousse?
- Top complaints mined from reviews: Smell, Hair Related, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for vo5 mousse peak?
- Demand peaks in Jul–Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the vo5 mousse niche?
- Listings span £2.50–£20.13; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.