How competitive is the Vo5 Mousse niche on Amazon United Kingdom?

6 brands and 105 sellers compete in Vo5 Mousse on Amazon United Kingdom. The top 5 Vo5 Mousse products take 74% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Vo5 Mousse?

Vo5 Mousse buyers on Amazon United Kingdom complain most about Smell, Hair Related, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Vo5 Mousse niche?

Vo5 Mousse sells for £6.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.50–£20.13. The average incumbent carries 1,538 reviews — the moat a new listing must climb.

Vo5 Mousse

brand-locked demand (top 5 brands take 96% of clicks) — Vo5 Mousse doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

This niche Category average · 2,481 niches

Is Vo5 Mousse profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vo5 Mousse is a £71K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Skip it — 36/100.

Vo5 Mousse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.2% over the last 90 days and 7.0% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr13K

Search volume / yr-7.2%164K

Conversion rate7.0%

Avg price£6.18

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers6 · 105

Top-5 product click share74%

Open market4%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Vo5 Mousse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

VO5 Mega Hold Gel Spray 200ml Extra Strong Hair Styling Spray for Hold & Control

Price: £3.44
Rating: 4.6/5
Reviews: 107
Age: 6y ago

VO5 Firm Hold Hairspray Lightweight Fast-Drying Hair Styling Product Non-Sticky Formula Easy to Brush Out 400ml

Price: £3.52
Rating: 4.5/5
Reviews: 201
Age: 4y ago

Shockwaves Ultra Strong Rock and Hold Hair Gel Spray 150 ml

Price: £3.53
Rating: 4.6/5
Reviews: 1,365
Age: 14y ago

VO5 Mega Hold 24 hour extra strong control Styling Gel for perfectly groomed controlled natural hairstyle 200 ml Multi Buy (6)

Price: £20.13
Rating: 4.8/5
Reviews: 28
Age: 11y ago

Toni & Guy Forming Spray Gel 150 ml

Price: £4.88
Rating: 3.8/5
Reviews: 49
Age: 13y ago

Newest

by launch date

VO5 Mega Hold Gel Spray XXL 300ml Extreme Hold & Long-Lasting Control

Price: £9.16
Rating: 4.4/5
Reviews: 87
Age: 1y ago

VO5 Firm Hold Hairspray Lightweight Fast-Drying Hair Styling Product Non-Sticky Formula Easy to Brush Out 400ml

Price: £3.52
Rating: 4.5/5
Reviews: 201
Age: 4y ago

VO5 Mega Hold Gel Spray 200ml Extra Strong Hair Styling Spray for Hold & Control

Price: £3.44
Rating: 4.6/5
Reviews: 107
Age: 6y ago

3x Wella Shockwaves Styling Ultra Strong Rock & Hold 5 Gel Hair Spray 150ml

Price: £10.82
Rating: 4.7/5
Reviews: 228
Age: 6y ago

Vo5 Ultimate Hold Hair Spray 400ml

Price: £5.23
Rating: 4.5/5
Reviews: 75
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

105

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

VO570%
WELLA10%
TONI&GUY6%
L'Oreal Paris5%
Candybay4%
Got2B4%

Vo5 Mousse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume164KCVR7.0%Products12Brands6Top 5 Brands96%OOS Rate1.3%Rating4.5★Reviews1,538Avg BSR#326

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.0×

Top Vo5 Mousse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vo5 hairspray33K/yr -6.2%4.9% conv.
vo5 hair gel30K/yr -12.1%5.7% conv.
gel spray17K/yr -7.5%9.6% conv.
hair gel spray16K/yr -3.5%7.3% conv.
vo5 gel spray13K/yr -13.9%13.7% conv.
gel spray hair women7K/yr -9.4%8.6% conv.
vo5 mega hold gel6K/yr +15.7%5.0% conv.
vo5 gel6K/yr +16.5%2.8% conv.
v05 hairspray6K/yr -7.9%5.1% conv.
spray gel for hair6K/yr -10.0%8.6% conv.

What reviews say buyers love and hate about Vo5 Mousse

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Quality-Overall17%

“Wonderful stuff, can't believe it's this cheap”

Value For Money14%

“Great value”

Advertised Vs Actual Product10%

“As described”

Smell10%

“the scent is strong at first”

Hair Growth8%

“Gives the hair body and staying power”

What buyers complain about

62% of reviews

Smell13%

“Smell is now awful too”

Hair Related11%

“Got this today absolutely rubbish does hold hair at all”

Advertised Vs Actual Product7%

“Not as good as advertised”

Suitability Short Hair5%

“Styles short hair lovely”

Oily/Greasy5%

“This made my hair look greasy not the best”

Vo5 Mousse return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

21%

2Size-Overall

18%

3Leak-Proof

4Color

5Material Quality

Common Vo5 Mousse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vo5 Mousse 36/100 on Amazon United Kingdom — Skip it. The niche generates £71K/yr across 12 tracked products. Search demand moved -7.2% over the last 90 days.