Vo5 Matt Styling Paste
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Vo5 Matt Styling Paste is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £96K/yr201K searches / yr
- 90-day growth
- +139.3%search demand this quarter
- Competition
- 72%top-5 click share · 6 brands · 166 sellers
Flapen Score
Vo5 Matt Styling Paste against its category
The dotted line is the Beauty average. Past it, Vo5 Matt Styling Paste is stronger. Inside it, weaker.
Market
The Vo5 Matt Styling Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vo5 Matt Styling Paste 201K times last year and spent an estimated £96K. The top 5 brands take 98% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +139.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- +139.3%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £96Ka year
- Top search term
- vo5 matt styling paste46K searches a year
02 · Price
A sale here is worth £7.01.
Listings sell for £7.01 on average, from £3.37 to £16.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.01 that is £5K to £7K a year per listing.
- Average price
- £7.01under the $15 to $100 sweet spot
- Price range
- £3.37–£16.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #163 within Styling Products. It carries 667 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 2.2%
- Average rank
- #163in Styling Products
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 667per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Vo5 Matt Styling Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fudge Professional Matte Hed Medium Hold Texturizing Hair Cream Matte Finish Humidity Resistant with Kaolin Clay 83 g
- Price
- £7.72
- Rating
- 4.1/5
- Reviews
- 1,063
- Age
- 6y ago

Fudge Professional Matte Hed Extra Extreme Hold Texturizing Hair Wax Matte Finish Infused With Kaolin Clay 85 g
- Price
- £7.92
- Rating
- 4.2/5
- Reviews
- 853
- Age
- 6y ago

Fudge Professional Hair Shaper Wax for Men Medium Hold Texturizing Hair Cream Matte Finish and Long Lasting 75 g
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 1,207
- Age
- 6y ago

Fudge Urban Matte Wax Firm Hold All Day Styling Non-Sticky and Invisible Texture Hair Wax for Men 70 g
- Price
- £5.43
- Rating
- 4.5/5
- Reviews
- 1,819
- Age
- 13y ago

VO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4
- Price
- £3.50
- Rating
- 4.5/5
- Reviews
- 1,761
- Age
- 15y ago
Trending
estimated 90-day click momentum
VO5 Extreme Matt Clay 75 ml
- Price
- £3.37
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 10y ago

Alberto VO5 Matt Fibre 75ml
- Price
- £3.66
- Rating
- 4.4/5
- Reviews
- 720
- Age
- 13y ago

VO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4
- Price
- £3.50
- Rating
- 4.5/5
- Reviews
- 1,761
- Age
- 15y ago

VO5 Matt Rework Paste 75ml Flexible Hold Natural Finish Perfect for Everyday Styling
- Price
- £8.66
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 1y ago

Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 10y ago
Newest
by launch date
Fudge Urban Thick Fix Styling Cream 75ml Instantly Thicker Fuller Hair for Fine & Short Styles Lightweight Matte Finish Non-Greasy Flexible Hold
- Price
- £6.43
- Rating
- 3.5/5
- Reviews
- 32
- Age
- 6mo ago

VO5 Matt Rework Paste 75ml Twin Pack Flexible Hold Natural Finish Perfect for Everyday Styling With Free Orignial Lip Balm
- Price
- £16.85
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago

VO5 Matt Rework Paste 75ml Flexible Hold Natural Finish Perfect for Everyday Styling
- Price
- £8.66
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 1y ago

Fudge Professional Matte Hed Medium Hold Texturizing Hair Cream Matte Finish Humidity Resistant with Kaolin Clay 83 g
- Price
- £7.72
- Rating
- 4.1/5
- Reviews
- 1,063
- Age
- 6y ago

Fudge Professional Matte Hed Extra Extreme Hold Texturizing Hair Wax Matte Finish Infused With Kaolin Clay 85 g
- Price
- £7.92
- Rating
- 4.2/5
- Reviews
- 853
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
166
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Fudge64%
- VO516%
- Fudge Urban11%
- Generic4%
- Lynx4%
- Got2B2%
Demand
Vo5 Matt Styling Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5× · 10 of 12 months tracked
Search terms
Top Vo5 Matt Styling Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vo5 matt styling paste46K/yr
- fudge hair products69K/yr
- v05 matt styling paste18K/yr
- vo5 paste8K/yr
- fudge hair17K/yr
- vo5 matt paste7K/yr
- vo5 matt styling paste pump5K/yr
- fudge matte hed10K/yr
- vo5 styling paste4K/yr
- fudge professional5K/yr
Reviews and returns
What reviews say buyers love and hate about Vo5 Matt Styling Paste
We read the reviews and the return reasons for every product selling here.
“Now the cylinder has completely stopped dispensing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vo5 Matt Styling Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









