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Vo5 Matt Styling Paste

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Vo5 Matt Styling Paste is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£96K/yr201K searches / yr
90-day growth
+139.3%search demand this quarter
Competition
72%top-5 click share · 6 brands · 166 sellers

Flapen Score

Vo5 Matt Styling Paste against its category

The dotted line is the Beauty average. Past it, Vo5 Matt Styling Paste is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vo5 Matt Styling Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vo5 Matt Styling Paste 201K times last year and spent an estimated £96K. The top 5 brands take 98% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +139.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+139.3%
Conversion, latest week
6.8%
Market size, estimated
£96Ka year
Top search term
vo5 matt styling paste46K searches a year

02 · Price

A sale here is worth £7.01.

Listings sell for £7.01 on average, from £3.37 to £16.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.01 that is £5K to £7K a year per listing.

Average price
£7.01under the $15 to $100 sweet spot
Price range
£3.37–£16.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #163 within Styling Products. It carries 667 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
2.2%
Average rank
#163in Styling Products
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
667per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Vo5 Matt Styling Paste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

166

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Fudge64%
  • VO516%
  • Fudge Urban11%
  • Generic4%
  • Lynx4%
  • Got2B2%

Demand

Vo5 Matt Styling Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5× · 10 of 12 months tracked

Search terms

Top Vo5 Matt Styling Paste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vo5 matt styling paste46K/yr
  • fudge hair products69K/yr
  • v05 matt styling paste18K/yr
  • vo5 paste8K/yr
  • fudge hair17K/yr
  • vo5 matt paste7K/yr
  • vo5 matt styling paste pump5K/yr
  • fudge matte hed10K/yr
  • vo5 styling paste4K/yr
  • fudge professional5K/yr

Reviews and returns

What reviews say buyers love and hate about Vo5 Matt Styling Paste

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Dispensing Mechanism”
0.1%of orders come back
“Now the cylinder has completely stopped dispensing”
A buyer, on “Dispensing Mechanism”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vo5 Matt Styling Paste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data