Vo5 Matt Styling Paste
Vo5 Matt Styling Paste shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Vo5 Matt Styling Paste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vo5 Matt Styling Paste is a £96K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.
Vo5 Matt Styling Paste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +139.3% over the last 90 days and 6.8% of searches end in a purchase.
£96K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Vo5 Matt Styling Paste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fudge Professional Matte Hed Medium Hold Texturizing Hair Cream Matte Finish Humidity Resistant with Kaolin Clay 83 g
- Price
- £7.72
- Rating
- 4.1/5
- Reviews
- 1,063
- Age
- 6y ago
Fudge Professional Matte Hed Extra Extreme Hold Texturizing Hair Wax Matte Finish Infused With Kaolin Clay 85 g
- Price
- £7.92
- Rating
- 4.2/5
- Reviews
- 853
- Age
- 6y ago
Fudge Professional Hair Shaper Wax for Men Medium Hold Texturizing Hair Cream Matte Finish and Long Lasting 75 g
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 1,207
- Age
- 6y ago
Fudge Urban Matte Wax Firm Hold All Day Styling Non-Sticky and Invisible Texture Hair Wax for Men 70 g
- Price
- £5.43
- Rating
- 4.5/5
- Reviews
- 1,819
- Age
- 13y ago
VO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4
- Price
- £3.50
- Rating
- 4.5/5
- Reviews
- 1,761
- Age
- 15y ago
Trending
90-day click momentum
VO5 Extreme Matt Clay 75 ml
- Price
- £3.37
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 10y ago
Alberto VO5 Matt Fibre 75ml
- Price
- £3.66
- Rating
- 4.4/5
- Reviews
- 720
- Age
- 13y ago
VO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4
- Price
- £3.50
- Rating
- 4.5/5
- Reviews
- 1,761
- Age
- 15y ago
VO5 Matt Rework Paste 75ml Flexible Hold Natural Finish Perfect for Everyday Styling
- Price
- £8.66
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 1y ago
Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 10y ago
Newest
by launch date
Fudge Urban Thick Fix Styling Cream 75ml Instantly Thicker Fuller Hair for Fine & Short Styles Lightweight Matte Finish Non-Greasy Flexible Hold
- Price
- £6.43
- Rating
- 3.5/5
- Reviews
- 32
- Age
- 6mo ago
VO5 Matt Rework Paste 75ml Twin Pack Flexible Hold Natural Finish Perfect for Everyday Styling With Free Orignial Lip Balm
- Price
- £16.85
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago
VO5 Matt Rework Paste 75ml Flexible Hold Natural Finish Perfect for Everyday Styling
- Price
- £8.66
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 1y ago
Fudge Professional Matte Hed Medium Hold Texturizing Hair Cream Matte Finish Humidity Resistant with Kaolin Clay 83 g
- Price
- £7.72
- Rating
- 4.1/5
- Reviews
- 1,063
- Age
- 6y ago
Fudge Professional Matte Hed Extra Extreme Hold Texturizing Hair Wax Matte Finish Infused With Kaolin Clay 85 g
- Price
- £7.92
- Rating
- 4.2/5
- Reviews
- 853
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 rising
Sellers
166
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Fudge64%
- VO516%
- Fudge Urban11%
- Generic4%
- Lynx4%
- Got2B2%
Vo5 Matt Styling Paste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Vo5 Matt Styling Paste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vo5 matt styling paste46K/yr
- fudge hair products69K/yr
- v05 matt styling paste18K/yr
- vo5 paste8K/yr
- fudge hair17K/yr
- vo5 matt paste7K/yr
- vo5 matt styling paste pump5K/yr
- fudge matte hed10K/yr
- vo5 styling paste4K/yr
- fudge professional5K/yr
What reviews say buyers love and hate about Vo5 Matt Styling Paste
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“This is a good hair product”
“Great for styling”
“Good texture”
“Smells really clean”
“As advertised”
What buyers complain about
63% of reviews“Now the cylinder has completely stopped dispensing”
“Faulty pump”
“quickly stopped working”
“Made my hair feel horrible”
“a bit of a pain to remove”
Vo5 Matt Styling Paste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vo5 Matt Styling Paste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
