Vo5 Matt Clay

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 29.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

29.2%

Market size, estimated

£271Ka year

Peak month

August3.6× the quietest month

Top search term

vo5 matt clay62K searches a year

Listings sell for £10.94 on average, from £3.37 to £17.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.94 that is £3K to £5K a year per listing.

Average price

£10.94under the $15 to $100 sweet spot

Price range

£3.37–£17.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #105 within Styling Products. It carries 63 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

86%

Out of stock, average day

17.2%

Average rank

#105in Styling Products

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

63per listing

Listings tracked

7

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

86 months