Vo5 Matt Clay
brand-locked demand (top 5 brands take 100% of clicks) — Vo5 Matt Clay doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Vo5 Matt Clay profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vo5 Matt Clay is a £271K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.
Vo5 Matt Clay: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.9% over the last 90 days and 29.2% of searches end in a purchase.
£271K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 7 products
Top Vo5 Matt Clay products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
VO5 Extreme Matt Clay 75 ml
- Price
- £3.37
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 10y ago
VO5 Hair Styling Mini Matt Clay for Men & Women - Extra Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2
- Price
- £7.49
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 8mo ago
2 x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold Pack of 2
- Price
- £11.88
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 7mo ago
3x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 30ml Travel Size
- Price
- £6.88
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 8mo ago
VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 75 ml (Pack Of 4)
- Price
- £17.79
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Trending
90-day click momentumVO5 Extreme Matt Clay 75 ml
- Price
- £3.37
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 10y ago
2 x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold Pack of 2
- Price
- £11.88
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 7mo ago
VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 75 ml (Pack Of 4)
- Price
- £17.79
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
VO5 Hair Styling Mini Matt Clay for Men & Women - Extra Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2
- Price
- £7.49
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 8mo ago
3x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 30ml Travel Size
- Price
- £6.88
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 8mo ago
Newest
by launch date2 x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold Pack of 2
- Price
- £11.88
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 7mo ago
VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 75 ml (Pack Of 4)
- Price
- £17.79
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
VO5 Hair Styling Mini Matt Clay for Men & Women - Extra Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2
- Price
- £7.49
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 8mo ago
3x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 30ml Travel Size
- Price
- £6.88
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 8mo ago
VO5 Matt Clay XXL 100ml | Strong Hold & Natural Matte Finish
- Price
- £13.19
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Lynx52%
- Generic45%
- Brand VO53%
Vo5 Matt Clay demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 3.6×
Top Vo5 Matt Clay search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vo5 matt clay62K/yr
- v05 matt clay17K/yr
- vo5 clay3K/yr
- hair clay vo53K/yr
What reviews say buyers love and hate about Vo5 Matt Clay
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Good for styling hair”
“great price for buying double at the same time”
“just how good this product holds my hair”
“way better than other clay Ive got before”
“Has a strong hold without making his hair hard”
What buyers complain about
92% of reviews“Smaller than expected”
“Very small priced as a regular size”
“Overpowering smell”
“Not as good as clay”
“It hold very hard”
Vo5 Matt Clay return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
82%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vo5 Matt Clay questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
