vo5 matt clay
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible29.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£271K£271K/yr · 85K searches
Avg price
Okay£10.94avg listing price — sweet spot $15–$100
Price range
Bad£3.37–£17.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vo5 matt clay is a £271K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vo5 matt clay market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £88K–£109K
- units × avg price
- Conversion rate
- 29.2%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 43%
- Out of stock
- 17.2%
- Avg brand age
- 86 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Lynx52%
- Generic45%
- Brand VO53%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — -18.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 3.6×
Top vo5 matt clay search terms
- vo5 matt clay62K/yr
- v05 matt clay17K/yr
- vo5 clay3K/yr
- hair clay vo53K/yr
Top vo5 matt clay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VO5 Extreme Matt Clay 75 ml
Lynx£3.374.5★229 rev
VO5 Hair Styling Mini Matt Clay for Men & Women - Extra Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2
Generic£7.493.3★20 rev
2 x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold Pack of 2
Generic£11.884.8★13 rev
3x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 30ml Travel Size
Generic£6.883.4★14 rev
VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 75 ml (Pack Of 4)
Generic£17.795.0★2 rev
Newest
by launch date2 x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold Pack of 2
Generic£11.8813 rev
VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 75 ml (Pack Of 4)
Generic£17.792 rev
VO5 Hair Styling Mini Matt Clay for Men & Women - Extra Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2
Generic£7.4920 rev
3x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 30ml Travel Size
Generic£6.8814 rev
VO5 Matt Clay XXL 100ml | Strong Hold & Natural Matte Finish
Generic£13.1917 rev
Trending
90-day click momentumVO5 Extreme Matt Clay 75 ml
Lynx£3.374.5★
2 x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold Pack of 2
Generic£11.884.8★
VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 75 ml (Pack Of 4)
Generic£17.795.0★
VO5 Hair Styling Mini Matt Clay for Men & Women - Extra Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2
Generic£7.493.3★
3x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 30ml Travel Size
Generic£6.883.4★
What buyers say about vo5 matt clay
What buyers praise and complain about, mined from review topics.What buyers love
“Good for styling hair”
“great price for buying double at the same time”
“just how good this product holds my hair”
“way better than other clay Ive got before”
“Has a strong hold without making his hair hard”
“Does what it says on the tin”
“Holds well”
“Easy to wash out”
What buyers complain about
“Smaller than expected”
“Very small priced as a regular size”
“Overpowering smell”
“Not as good as clay”
“It hold very hard”
“can leave it feeling a bit sticky”
Top return reasons
Common questions
- Is vo5 matt clay profitable to sell on Amazon United Kingdom?
- The niche generates £271K/yr across 7 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the vo5 matt clay niche?
- 3 brands and 27 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vo5 matt clay?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.3%.
- When does demand for vo5 matt clay peak?
- Demand peaks in Aug; the busiest month runs 3.6× the quietest.
- What does it cost to enter the vo5 matt clay niche?
- Listings span £3.37–£17.79; the average listing price is £10.94 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.