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Vo5 Heat Protect Spray

Fail

Prices span $2.57–$13.40, mostly outside the sweet spot, so Vo5 Heat Protect Spray is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£39K/yr100K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
62%top-5 click share · 12 brands · 140 sellers

Flapen Score

Vo5 Heat Protect Spray against its category

The dotted line is the Beauty average. Past it, Vo5 Heat Protect Spray is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vo5 Heat Protect Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vo5 Heat Protect Spray 100K times last year and spent an estimated £39K. The top 5 brands take 83% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
5.9%
Market size, estimated
£39Ka year
Top search term
vo5 heat protect spray36K searches a year

02 · Price

A sale here is worth £6.58.

Listings sell for £6.58 on average, from £2.57 to £13.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.58 that is £2K to £3K a year per listing.

Average price
£6.58under the $15 to $100 sweet spot
Price range
£2.57–£13.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #280 within Styling Products. It carries 1,653 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
73%
Out of stock, average day
7.7%
Average rank
#280in Styling Products
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,653per listing
Listings tracked
22

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
73 months

Products

Top Vo5 Heat Protect Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

140

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

12%

  • Brand 125%
  • Brand 219%
  • Brand 318%
  • Brand 411%
  • Brand 511%
  • Brand 65%
  • Open — no brand owns it (6 brands, 12%)

Demand

Vo5 Heat Protect Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Vo5 Heat Protect Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vo5 heat protect spray36K/yr
  • schwarzkopf heat protection spray23K/yr
  • vo5 dry heat protect spray15K/yr
  • bed head heat protection spray12K/yr
  • v05 heat protect spray7K/yr
  • bedhead heat protection spray3K/yr
  • schwarzkopf keratin heat protection spray shine4K/yr

Reviews and returns

What reviews say buyers love and hate about Vo5 Heat Protect Spray

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
10%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Wish it was a bit more moisturising”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Vo5 Heat Protect Spray questions

Answered from the same tracked data.