vo5 heat protect spray
Skip itPrices mostly outside the sweet spot ($2.57–$13.40) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,652.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.58avg listing price — sweet spot $15–$100
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 100K searches
Price range
Bad£2.57–£13.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vo5 heat protect spray is a £39K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vo5 heat protect spray market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £39K–£53K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #280
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 41%
- Out of stock
- 7.7%
- Avg brand age
- 73 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
140
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
12%
- Schwarzkopf25%
- VO519%
- TIGI18%
- Bed Head11%
- Generic11%
- TRESemmé5%
- Open — no brand owns it (6 brands, 12%)
Demand
Weekly Amazon search volume, last 28 weeks — -16.4% search growth over the last 90 days.Top vo5 heat protect spray search terms
- vo5 heat protect spray36K/yr
- schwarzkopf heat protection spray23K/yr
- vo5 dry heat protect spray15K/yr
- bed head heat protection spray12K/yr
- v05 heat protect spray7K/yr
- bedhead heat protection spray3K/yr
- schwarzkopf keratin heat protection spray shine4K/yr
Top vo5 heat protect spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bed Head by TIGI Some Like It Hot Heat Protection Spray Hot Tools Protectant up to 230C with Anti-Frizz Humidity Shield Thermal Defence & Smooth Finish Styling 100ml
TIGI£5.424.5★3,749 rev
Schwarzkopf Heat Protection Spray 250ml Suitable for all Hair Styling Tools For all Hair Types with Anti-Frizz Effect and Natural Shine Vegan Formula*
Schwarzkopf£2.574.4★1,106 rev
Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml
Bed Head£7.774.4★75 rev
VO5 Heat Protect Spray Protects up to 230 C Can Help Reduce Breakage & Split Ends Smooths & Adds Shine Lightweight Formula 200ml
VO5£6.024.6★29 rev
Schwarzkopf Protect & Repair Spray 150 ml Style & Repair Up to 230C Heat Protection Less Hair Breakage Heat Protectant
Schwarzkopf£3.104.4★272 rev
Newest
by launch date
VO5 Hairdryer Protection Mist Heat Activated Complex with UV Filter Detangling Spray for Wet Hair 200ml
Generic£4.421 rev
VO5 Hair Dryer Protection Mist 200ML - Pack of 3
Generic£6.200 rev
Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml
Bed Head£7.7775 rev
VO5 Curl Heat Protect Spray 200ml | Shields Against Heat Damage | Helps Define Curls | Lightweight & Non-Greasy | With Heat Defence up to 230C
Generic£10.812 rev
amika the shield anti-humidity hairspray - hair spray for women with heat protection + frizz control - contains UV filters to help prevent sun damage (103 ml)
Amika£13.404,744 rev
Trending
90-day click momentumVO5 Hair Dryer Protection Mist 200ML - Pack of 3
Generic£6.200.0★
VO5 Hairdryer Protection Mist Heat Activated Complex with UV Filter Detangling Spray for Wet Hair 200ml
Generic£4.425.0★
amika the shield anti-humidity hairspray - hair spray for women with heat protection + frizz control - contains UV filters to help prevent sun damage (103 ml)
Amika£13.404.3★
VO5 Firm Hold Hairspray Lightweight Fast-Drying Hair Styling Product Non-Sticky Formula Easy to Brush Out 400ml
VO5£3.524.5★
VO5 Plump It Up Amplifying Blow Dry Lotion 200ml 8844190
VO5£3.984.6★
What buyers say about vo5 heat protect spray
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Excellent product”
“Good value for money”
“As advertised”
“Ive been using it before straightening and curling my hair, and it really helps protect my strands from damage while keeping my hair feeling soft and manageable”
“Protects my hair”
“helps keep hair soft”
“Great for styling highly recommend”
“Excellent heat protector”
“holds hair well”
What buyers complain about
“Wish it was a bit more moisturising”
“smells weird”
“Theres no way Im putting it in my hair”
“oily”
“felt sticky”
“Pricey”
“Item not as shown”
“I don't think it was clear to open and it broke and leaked everywhere. could well be me being stupid”
“Worst heat protector I have ever used”
“Unusable”
Top return reasons
Common questions
- Is vo5 heat protect spray profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the vo5 heat protect spray niche?
- 12 brands and 140 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in vo5 heat protect spray?
- Top complaints mined from reviews: Moist/Dry, Smell, Hair Related. The return rate is 0.1%.
- What does it cost to enter the vo5 heat protect spray niche?
- Listings span £2.57–£13.40; the average listing price is £6.58 (sweet spot $15–$100). The average incumbent carries 1,653 reviews — the moat a new listing must climb.