Vo5 Heat Protect Spray
FailPrices span $2.57–$13.40, mostly outside the sweet spot, so Vo5 Heat Protect Spray is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £39K/yr100K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 140 sellers
Flapen Score
Vo5 Heat Protect Spray against its category
The dotted line is the Beauty average. Past it, Vo5 Heat Protect Spray is stronger. Inside it, weaker.
Market
The Vo5 Heat Protect Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vo5 Heat Protect Spray 100K times last year and spent an estimated £39K. The top 5 brands take 83% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £39Ka year
- Top search term
- vo5 heat protect spray36K searches a year
02 · Price
A sale here is worth £6.58.
Listings sell for £6.58 on average, from £2.57 to £13.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.58 that is £2K to £3K a year per listing.
- Average price
- £6.58under the $15 to $100 sweet spot
- Price range
- £2.57–£13.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #280 within Styling Products. It carries 1,653 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 73%
- Out of stock, average day
- 7.7%
- Average rank
- #280in Styling Products
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,653per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Vo5 Heat Protect Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bed Head by TIGI Some Like It Hot Heat Protection Spray Hot Tools Protectant up to 230C with Anti-Frizz Humidity Shield Thermal Defence & Smooth Finish Styling 100ml
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 3,749
- Age
- 5y ago

Schwarzkopf Heat Protection Spray 250ml Suitable for all Hair Styling Tools For all Hair Types with Anti-Frizz Effect and Natural Shine Vegan Formula*
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 1,106
- Age
- 1y ago

Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 7mo ago

VO5 Heat Protect Spray Protects up to 230 C Can Help Reduce Breakage & Split Ends Smooths & Adds Shine Lightweight Formula 200ml
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6y ago

Schwarzkopf Protect & Repair Spray 150 ml Style & Repair Up to 230C Heat Protection Less Hair Breakage Heat Protectant
- Price
- £3.10
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 1y ago
Trending
estimated 90-day click momentum
VO5 Hair Dryer Protection Mist 200ML - Pack of 3
- Price
- £6.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

VO5 Hairdryer Protection Mist Heat Activated Complex with UV Filter Detangling Spray for Wet Hair 200ml
- Price
- £4.42
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

amika the shield anti-humidity hairspray - hair spray for women with heat protection + frizz control - contains UV filters to help prevent sun damage (103 ml)
- Price
- £13.40
- Rating
- 4.3/5
- Reviews
- 4,744
- Age
- 10mo ago

VO5 Firm Hold Hairspray Lightweight Fast-Drying Hair Styling Product Non-Sticky Formula Easy to Brush Out 400ml
- Price
- £3.52
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 4y ago

VO5 Plump It Up Amplifying Blow Dry Lotion 200ml 8844190
- Price
- £3.98
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 12y ago
Newest
by launch date
VO5 Hairdryer Protection Mist Heat Activated Complex with UV Filter Detangling Spray for Wet Hair 200ml
- Price
- £4.42
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

VO5 Hair Dryer Protection Mist 200ML - Pack of 3
- Price
- £6.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 7mo ago

VO5 Curl Heat Protect Spray 200ml | Shields Against Heat Damage | Helps Define Curls | Lightweight & Non-Greasy | With Heat Defence up to 230C
- Price
- £10.81
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago

amika the shield anti-humidity hairspray - hair spray for women with heat protection + frizz control - contains UV filters to help prevent sun damage (103 ml)
- Price
- £13.40
- Rating
- 4.3/5
- Reviews
- 4,744
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
140
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 98%
Open market
12%
- Schwarzkopf25%
- VO519%
- TIGI18%
- Bed Head11%
- Generic11%
- TRESemmé5%
- Open — no brand owns it (6 brands, 12%)
Demand
Vo5 Heat Protect Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5× · 7 of 12 months tracked
Search terms
Top Vo5 Heat Protect Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vo5 heat protect spray36K/yr
- schwarzkopf heat protection spray23K/yr
- vo5 dry heat protect spray15K/yr
- bed head heat protection spray12K/yr
- v05 heat protect spray7K/yr
- bedhead heat protection spray3K/yr
- schwarzkopf keratin heat protection spray shine4K/yr
Reviews and returns
What reviews say buyers love and hate about Vo5 Heat Protect Spray
We read the reviews and the return reasons for every product selling here.
“Wish it was a bit more moisturising”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vo5 Heat Protect Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









