Vo5 Heat Protect Spray
prices mostly outside the sweet spot ($2.57–$13.40) — Vo5 Heat Protect Spray doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Vo5 Heat Protect Spray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vo5 Heat Protect Spray is a £39K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 38/100.
Vo5 Heat Protect Spray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.4% over the last 90 days and 5.9% of searches end in a purchase.
£39K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Vo5 Heat Protect Spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bed Head by TIGI Some Like It Hot Heat Protection Spray Hot Tools Protectant up to 230C with Anti-Frizz Humidity Shield Thermal Defence & Smooth Finish Styling 100ml
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 3,749
- Age
- 5y ago
Schwarzkopf Heat Protection Spray 250ml Suitable for all Hair Styling Tools For all Hair Types with Anti-Frizz Effect and Natural Shine Vegan Formula*
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 1,106
- Age
- 1y ago
Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 7mo ago
VO5 Heat Protect Spray Protects up to 230 C Can Help Reduce Breakage & Split Ends Smooths & Adds Shine Lightweight Formula 200ml
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6y ago
Schwarzkopf Protect & Repair Spray 150 ml Style & Repair Up to 230C Heat Protection Less Hair Breakage Heat Protectant
- Price
- £3.10
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 1y ago
Trending
90-day click momentum
VO5 Hair Dryer Protection Mist 200ML - Pack of 3
- Price
- £6.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
VO5 Hairdryer Protection Mist Heat Activated Complex with UV Filter Detangling Spray for Wet Hair 200ml
- Price
- £4.42
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
amika the shield anti-humidity hairspray - hair spray for women with heat protection + frizz control - contains UV filters to help prevent sun damage (103 ml)
- Price
- £13.40
- Rating
- 4.3/5
- Reviews
- 4,744
- Age
- 10mo ago
VO5 Firm Hold Hairspray Lightweight Fast-Drying Hair Styling Product Non-Sticky Formula Easy to Brush Out 400ml
- Price
- £3.52
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 4y ago
VO5 Plump It Up Amplifying Blow Dry Lotion 200ml 8844190
- Price
- £3.98
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 12y ago
Newest
by launch dateVO5 Hairdryer Protection Mist Heat Activated Complex with UV Filter Detangling Spray for Wet Hair 200ml
- Price
- £4.42
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
VO5 Hair Dryer Protection Mist 200ML - Pack of 3
- Price
- £6.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 7mo ago
VO5 Curl Heat Protect Spray 200ml | Shields Against Heat Damage | Helps Define Curls | Lightweight & Non-Greasy | With Heat Defence up to 230C
- Price
- £10.81
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago
amika the shield anti-humidity hairspray - hair spray for women with heat protection + frizz control - contains UV filters to help prevent sun damage (103 ml)
- Price
- £13.40
- Rating
- 4.3/5
- Reviews
- 4,744
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
140
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
12%
- Schwarzkopf25%
- VO519%
- TIGI18%
- Bed Head11%
- Generic11%
- TRESemmé5%
- Open — no brand owns it (6 brands, 12%)
Vo5 Heat Protect Spray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Vo5 Heat Protect Spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vo5 heat protect spray36K/yr
- schwarzkopf heat protection spray23K/yr
- vo5 dry heat protect spray15K/yr
- bed head heat protection spray12K/yr
- v05 heat protect spray7K/yr
- bedhead heat protection spray3K/yr
- schwarzkopf keratin heat protection spray shine4K/yr
What reviews say buyers love and hate about Vo5 Heat Protect Spray
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Great fragrance”
“Excellent product”
“Good value for money”
“As advertised”
“Ive been using it before straightening and curling my hair, and it really helps protect my strands from damage while keeping my hair feeling soft and manageable”
What buyers complain about
58% of reviews“Wish it was a bit more moisturising”
“smells weird”
“Theres no way Im putting it in my hair”
“oily”
“felt sticky”
Vo5 Heat Protect Spray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vo5 Heat Protect Spray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
