How competitive is the Vo5 niche on Amazon United Kingdom?

4 brands and 46 sellers compete in Vo5 on Amazon United Kingdom. The top 5 Vo5 products take 85% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Vo5?

Vo5 buyers on Amazon United Kingdom complain most about Size-Overall, Smell, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Vo5 niche?

Vo5 sells for £8.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.37–£17.79. The average incumbent carries 303 reviews — the moat a new listing must climb.

Vo5

brand-locked demand (top 5 brands take 100% of clicks) — Vo5 doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

This niche Category average · 2,481 niches

Is Vo5 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vo5 is a £196K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 44/100.

Vo5: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.5% over the last 90 days and 15.5% of searches end in a purchase.

£196K

revenue / yr

Units sold / yr13K

Search volume / yr-1.5%145K

Conversion rate15.5%

Avg price£8.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 46

Top-5 product click share85%

Open market0%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Top Vo5 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

VO5 Extreme Matt Clay 75 ml

Price: £3.37
Rating: 4.5/5
Reviews: 229
Age: 10y ago

VO5 Hair Styling Mini Matt Clay for Men & Women - Extra Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2

Price: £7.49
Rating: 3.3/5
Reviews: 20
Age: 8mo ago

2 x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold Pack of 2

Price: £11.88
Rating: 4.8/5
Reviews: 13
Age: 7mo ago

VO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4

Price: £3.50
Rating: 4.5/5
Reviews: 1,761
Age: 15y ago

VO5 Matt Clay XXL 100ml | Strong Hold & Natural Matte Finish

Price: £13.19
Rating: 4.8/5
Reviews: 17
Age: 1y ago

Newest

by launch date

2 x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold Pack of 2

Price: £11.88
Rating: 4.8/5
Reviews: 13
Age: 7mo ago

VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 75 ml (Pack Of 4)

Price: £17.79
Rating: 5.0/5
Reviews: 2
Age: 7mo ago

VO5 Hair Styling Mini Matt Clay for Men & Women - Extra Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2

Price: £7.49
Rating: 3.3/5
Reviews: 20
Age: 8mo ago

3x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 30ml Travel Size

Price: £6.88
Rating: 3.4/5
Reviews: 14
Age: 8mo ago

VO5 Matt Clay XXL 100ml | Strong Hold & Natural Matte Finish

Price: £13.19
Rating: 4.8/5
Reviews: 17
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Lynx45%
Generic37%
VO515%
Brand VO53%
Open — no brand owns it (0%)

Vo5 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume145KCVR15.5%Products10Brands4Top 5 Brands100%OOS Rate12.1%Rating4.4★Reviews303Avg BSR#93

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.3×

Top Vo5 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vo546K/yr +28.6%3.0% conv.
vo5 matt clay62K/yr -20.7%17.9% conv.
v05 matt clay17K/yr -20.6%18.8% conv.
v0511K/yr +28.5%4.4% conv.
vo5 hair3K/yr +33.2%3.7% conv.
vo5 clay3K/yr +16.8%13.4% conv.
matt clay hair men vo52K/yr -62.4%13.4% conv.

What reviews say buyers love and hate about Vo5

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Value For Money16%

“great price for buying double at the same time”

Quality-Overall16%

“way better than other clay Ive got before”

Hair Styling11%

“Good for styling hair”

Suitability Straight Hair11%

“Perfect for all hair types”

Durability9%

“Holds well”

What buyers complain about

91% of reviews

Size-Overall26%

“Smaller than expected”

Smell21%

“Mild fragrance”

Value For Money18%

“Very small priced as a regular size”

Advertised Vs Actual Product9%

“Unfortunately the item I received was not the one that was advertised”

Hard Feel6%

“It hold very hard”

Vo5 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

72%

2Advertised Vs Actual Product

11%

3Value For Money

4Material Quality

5Functionality-Overall

Common Vo5 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vo5 44/100 on Amazon United Kingdom — Skip it. The niche generates £196K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -1.5% over the last 90 days.