vo5
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Review moat
Great302.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£196K£196K/yr · 145K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Avg price
Bad£8.72avg listing price — sweet spot $15–$100
Price range
Bad£3.37–£17.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vo5 is a £196K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vo5 market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £87K–£109K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 40%
- Out of stock
- 12.1%
- Avg brand age
- 77 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Lynx45%
- Generic37%
- VO515%
- Brand VO53%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.3×
Top vo5 search terms
- vo546K/yr
- vo5 matt clay62K/yr
- v05 matt clay17K/yr
- v0511K/yr
- vo5 hair3K/yr
- vo5 clay3K/yr
- matt clay hair men vo52K/yr
Top vo5 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VO5 Extreme Matt Clay 75 ml
Lynx£3.374.5★229 rev
VO5 Hair Styling Mini Matt Clay for Men & Women - Extra Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2
Generic£7.493.3★20 rev
2 x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold Pack of 2
Generic£11.884.8★13 rev
VO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4
VO5£3.504.5★1,761 rev
VO5 Matt Clay XXL 100ml | Strong Hold & Natural Matte Finish
Generic£13.194.8★17 rev
Newest
by launch date2 x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold Pack of 2
Generic£11.8813 rev
VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 75 ml (Pack Of 4)
Generic£17.792 rev
VO5 Hair Styling Mini Matt Clay for Men & Women - Extra Hold Flexible Matt Finish for All-Day Control 30ml - Pack of 2
Generic£7.4920 rev
3x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 30ml Travel Size
Generic£6.8814 rev
VO5 Matt Clay XXL 100ml | Strong Hold & Natural Matte Finish
Generic£13.1917 rev
Trending
90-day click momentumVO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4
VO5£3.504.5★
VO5 Extreme Matt Clay 75 ml
Lynx£3.374.5★
VO5 Mega Hold Gel Spray 200ml Extra Strong Hair Styling Spray for Hold & Control
VO5£3.444.6★
2 x VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold Pack of 2
Generic£11.884.8★
VO5 Extreme Style Matt Clay Extra Hold For Sculpted Texture And Choppy Matt Finish All Day Hold 75 ml (Pack Of 4)
Generic£17.795.0★
What buyers say about vo5
What buyers praise and complain about, mined from review topics.What buyers love
“great price for buying double at the same time”
“way better than other clay Ive got before”
“Good for styling hair”
“Perfect for all hair types”
“Holds well”
“Does what it says”
“holds hair well”
“Works perfectly”
“keeps hair in one place on your head in windy weather”
“it is easy to add too much”
What buyers complain about
“Smaller than expected”
“Mild fragrance”
“Very small priced as a regular size”
“Unfortunately the item I received was not the one that was advertised”
“It hold very hard”
“Not as good as clay”
“can leave it feeling a bit sticky”
“Not pink bottle”
Top return reasons
Common questions
- Is vo5 profitable to sell on Amazon United Kingdom?
- The niche generates £196K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the vo5 niche?
- 4 brands and 46 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vo5?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.1%.
- When does demand for vo5 peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the vo5 niche?
- Listings span £3.37–£17.79; the average listing price is £8.72 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.