Vo5

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months

145K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

15.5%

Market size, estimated

£196Ka year

Peak month

October2.3× the quietest month

Top search term

vo546K searches a year

Listings sell for £8.72 on average, from £3.37 to £17.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.72 that is £2K to £4K a year per listing.

Average price

£8.72under the $15 to $100 sweet spot

Price range

£3.37–£17.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #93 within Styling Products. It carries 303 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

90%

Out of stock, average day

12.1%

Average rank

#93in Styling Products

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

303per listing

Listings tracked

10

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

77 months