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Vitamin E Serum for Face

Fail

The top 5 brands take 94% of clicks, so Vitamin E Serum for Face is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£134K/yr142K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
77%top-5 click share · 8 brands · 119 sellers

Flapen Score

Vitamin E Serum for Face against its category

The dotted line is the Beauty average. Past it, Vitamin E Serum for Face is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin E Serum for Face market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin E Serum for Face 142K times last year and spent an estimated £134K. The top 5 brands take 94% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
10.4%
Market size, estimated
£134Ka year
Peak month
April1.6× the quietest month
Top search term
hydrochloric acid58K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £5.07 to £18.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.06 that is £9K to £11K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£5.07–£18.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Face. It carries 1,559 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#158in Face
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,559per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Vitamin E Serum for Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

119

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Brand 170%
  • Brand 211%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Vitamin E Serum for Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Vitamin E Serum for Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrochloric acid58K/yr
  • simple serum56K/yr
  • simple hyaluronic acid serum10K/yr
  • hydrochloric acid cleaner4K/yr
  • simple face serum5K/yr
  • acid cleaner3K/yr
  • simple booster serum4K/yr
  • simple hyaluronic acid2K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin E Serum for Face

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“as per the other reviews the item arrived leaking”
A buyer, on “Leak-Proof”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Vitamin E Serum for Face questions

Answered from the same tracked data.