Vitamin E Serum for Face
FailThe top 5 brands take 94% of clicks, so Vitamin E Serum for Face is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £134K/yr142K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 119 sellers
Flapen Score
Vitamin E Serum for Face against its category
The dotted line is the Beauty average. Past it, Vitamin E Serum for Face is stronger. Inside it, weaker.
Market
The Vitamin E Serum for Face market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin E Serum for Face 142K times last year and spent an estimated £134K. The top 5 brands take 94% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £134Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- hydrochloric acid58K searches a year
02 · Price
A sale here is worth £9.06.
Listings sell for £9.06 on average, from £5.07 to £18.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.06 that is £9K to £11K a year per listing.
- Average price
- £9.06under the $15 to $100 sweet spot
- Price range
- £5.07–£18.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Face. It carries 1,559 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 58%
- Out of stock, average day
- 0.0%
- Average rank
- #158in Face
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,559per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Vitamin E Serum for Face products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago

Simple Glow+ 10% Vitamins C + E + F Serum Skin Care for Dry or Dehydrated Skin Brightening Face Glow Serum for Youthful Glowing Skin 30 ml
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 2,288
- Age
- 4y ago

Simple Smooth+ 10% Niacinamide Face Serum with Vitamin B3 & B5 Evens Skin Tone & Texture Strengthens Skin Barrier For All Skin Types Including Sensitive Skin 30 ml
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 1,416
- Age
- 4y ago

Simple Repair+ 11% Pro-Ceramides + Omega Serum repairing skin care suitable for all skin types for restored and nourished skin 30 ml
- Price
- £5.16
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 2y ago

Acid Wash 80 Multi-Purpose Concentrated Acid Cleaner 5L Professional Strength Christeyns Clover (5 Ltr)
- Price
- £16.55
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 1y ago
Trending
estimated 90-day click momentum
Hypochlorous Acid HOCL Antibacterial Multi-Purpose Cleaner Effective Disinfectant Eco cleaner that Kills 99.99% of Bacteria & Viruses Non-toxic Child and pet-Friendly 5 Litres
- Price
- £18.98
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 2y ago

FILA Surface Care Solutions DETERDEK PRO Cement Remover and Brick Acid Cleaner Efflorescence Remover Strong Patio Cleaner Ideal for Porcelain Tile 1L
- Price
- £9.67
- Rating
- 4.1/5
- Reviews
- 3,521
- Age
- 9y ago

The INKEY List 2% Hyaluronic Acid Face Serum 30ml Hydrating Skincare Combats Dry Skin Vegan Friendly Suitable For All Skin Types
- Price
- £5.35
- Rating
- 4.5/5
- Reviews
- 6,570
- Age
- 4y ago

Clover Chemicals 502 Acid Wash 80 Extra Strong Acidic Cleaner 1 L
- Price
- £9.22
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 11y ago

5L BOND-IT High Strength Brick Acid Cleaner CONCRETE MORTAR PATIO OIL Light 6% Hydrochloric Acid Remove Oil Stains And Grease From Tiles Paving and Brickwork & Patio Cleaner
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
Newest
by launch date
5L BOND-IT High Strength Brick Acid Cleaner CONCRETE MORTAR PATIO OIL Light 6% Hydrochloric Acid Remove Oil Stains And Grease From Tiles Paving and Brickwork & Patio Cleaner
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago

Acid Wash 80 Multi-Purpose Concentrated Acid Cleaner 5L Professional Strength Christeyns Clover (5 Ltr)
- Price
- £16.55
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 1y ago

Simple Booster Serum Collection 3 piece Gift Set with a small Travel Beauty Bag
- Price
- £9.32
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 2y ago

Hypochlorous Acid HOCL Antibacterial Multi-Purpose Cleaner Effective Disinfectant Eco cleaner that Kills 99.99% of Bacteria & Viruses Non-toxic Child and pet-Friendly 5 Litres
- Price
- £18.98
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 2y ago

Simple Repair+ 11% Pro-Ceramides + Omega Serum repairing skin care suitable for all skin types for restored and nourished skin 30 ml
- Price
- £5.16
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
119
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
3%
- Simple70%
- UHS (Europe)11%
- Clover Chemicals7%
- Hometric3%
- FILA Surface Care Solutions3%
- Generic3%
- Open — no brand owns it (2 brands, 3%)
Demand
Vitamin E Serum for Face search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Vitamin E Serum for Face search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hydrochloric acid58K/yr
- simple serum56K/yr
- simple hyaluronic acid serum10K/yr
- hydrochloric acid cleaner4K/yr
- simple face serum5K/yr
- acid cleaner3K/yr
- simple booster serum4K/yr
- simple hyaluronic acid2K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E Serum for Face
We read the reviews and the return reasons for every product selling here.
“as per the other reviews the item arrived leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E Serum for Face questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









