vitamin e oil
Skip itPrices mostly outside the sweet spot ($2.97–$13.75) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£186K£186K/yr · 255K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,098.96avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.19avg listing price — sweet spot $15–$100
Price range
Bad£2.97–£13.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vitamin e oil is a £186K/yr Amazon United Kingdom market (255K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vitamin e oil market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £144K–£180K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #371
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 7.7%
- Avg brand age
- 57 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
43
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
30%
- ATOANY20%
- KANZY HAIR AND BEAUTY19%
- Majestic Pure11%
- Naissance9%
- Cliganic6%
- MAYJAM6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top vitamin e oil search terms
- vitamin e oil164K/yr
- vitamin e oil for skin35K/yr
- vit e oil10K/yr
- pure vitamin e oil9K/yr
- vitamin e oil for face8K/yr
- organic vitamin e oil8K/yr
- vitamin e serum for face5K/yr
- vitamin e oil organic5K/yr
- vitamin e oil for hair4K/yr
- vit e oil for skin3K/yr
Top vitamin e oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamin E Oil 75 000 IU 60 ml- 100% Pure Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
ATOANY£7.094.7★1,405 rev
Kanzy Vitamin E Oil for Face & Skin Naturally Sourced Plant-Based Pure Vitamin E Oil for Hair d-Alpha-tocopherol Body Oil for Women & Men Strengthens & Moisturizes Nails 60ml
KANZY HAIR AND BEAUTY£6.534.5★46,493 rev
MAJESTIC PURE Vitamin E Oil - 236 ml - 100% pure & cold-pressed 20 000 IU Non-GMO Skin Scar Face Hair & Body Care Oil
Majestic Pure£11.124.6★6,498 rev
Kanzy Vitamin E Oil for Skin Hair Lips and Face - Naturally Sourced Multi-Purpose Plant-Based Vitamin E Oil for Hair Growth as Skincare and Haircare Product for both Men and Women (30 ml)
KANZY HAIR AND BEAUTY£4.684.5★46,493 rev
Cliganic 100% Pure Vitamin E Oil for Skin Hair & Face - 30 000 IU Non-GMO Verified | Natural D-Alpha Tocopherol
Cliganic£8.664.4★22,052 rev
Newest
by launch date
Pjordo Vitamin E Oil - 100% Pure & Natural 70 000 IU Cold-Pressed Organic Vitamin E Oil for Skin Face Hair Nails & Scars D-Alpha Tocopherol Rich Deep Moisturizing and Firming Skin
Pjordo£7.4020 rev
Vitamin E oil for Skin Scars Face Nails Hair Scalp Moisturiser 75 000 IU 100% Natural Pure Cold Pressed Vitamin E Oil for Dryness Wrinkles Scars & Stretch Marks Repairs Body Massage Oil 2 Fl Oz
ZODENIS£7.4612 rev
Pure Vitamin E Oil for Skin 100% Pure Natural Vitamin E for Skin Face Hair Nails & Scars Body for Moisturizing Dry Skin Moisturizing and Firming Skin Easy to Absorbed 60ML
Datival£5.118 rev
MAYJAM Vitamin E Oil - 118ML - Pure and Natural Vitamin E Oil for Skin Strengthens and Moisturizes Hair for Dryness Wrinkles Uneven Skin Tone
MAYJAM£6.44572 rev
MAYJAM Vitamin E Oil - 236ML - Pure and Natural Vitamin E Oil for Skin Strengthens and Moisturizes Hair for Dryness Wrinkles Uneven Skin Tone
MAYJAM£8.20572 rev
Trending
90-day click momentum
100% Pure Vitamin E Oil for Skin Hair & Face Body Bath Oils Moisturizing Dry Skin Easy to Absorb Non-GMO & Vegan 2Fl Oz
Generic£4.114.8★
Vitamin E oil for Skin Scars Face Nails Hair Scalp Moisturiser 75 000 IU 100% Natural Pure Cold Pressed Vitamin E Oil for Dryness Wrinkles Scars & Stretch Marks Repairs Body Massage Oil 2 Fl Oz
ZODENIS£7.464.4★
Pure Vitamin E Oil for Skin 100% Pure Natural Vitamin E for Skin Face Hair Nails & Scars Body for Moisturizing Dry Skin Moisturizing and Firming Skin Easy to Absorbed 60ML
Datival£5.114.6★
Vitamin E Oil for Skin and Face Pure Vitamin E Hair Oi-l Natural Nourishing Body Oil for Deep Hydration Anti-Aging and Firming Skin Anti-Drying Reducing Fine Lines - 60ml
Uruses£4.814.6★
Vitamin E Oil for Skin Body Face and Scars Cold Pressed Ultra Pure Vitamin E Oil Deeply Nourish Enhancing Dry Skin Moisturizing Reduce Fine Lines & Scars Firmness & Elasticity 2Fl Oz
Tiuedu£5.614.6★
What buyers say about vitamin e oil
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Moisturises the skin well”
“Good value for money”
“Brilliant self restorative product for the skin”
“Perfect size”
“It feels soothing”
“Very good oil”
“it has always met my expectation”
“There is no bad smell or irritation from using it”
“Great occasional boost for my very dry skin”
What buyers complain about
“It also has an unpleasant odour”
“Not on the pricey side”
“Cant open the bottle”
“Looks big from the front”
“it's very sticky”
“Might not work for everyone”
“I expected something thick as the 70000iu I had before was very thick”
“Didn't hydrate as well”
“Overrated”
“didn't last long”
Top return reasons
Common questions
- Is vitamin e oil profitable to sell on Amazon United Kingdom?
- The niche generates £186K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the vitamin e oil niche?
- 19 brands and 43 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in vitamin e oil?
- Top complaints mined from reviews: Smell, Value For Money, Ease Of Use. The return rate is 0.2%.
- When does demand for vitamin e oil peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the vitamin e oil niche?
- Listings span £2.97–£13.75; the average listing price is £7.19 (sweet spot $15–$100). The average incumbent carries 7,099 reviews — the moat a new listing must climb.