Vitamin E Oil
FailPrices span $2.97–$13.75, mostly outside the sweet spot, so Vitamin E Oil is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £186K/yr255K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 55%top-5 click share · 19 brands · 43 sellers
Flapen Score
Vitamin E Oil against its category
The dotted line is the Beauty average. Past it, Vitamin E Oil is stronger. Inside it, weaker.
Market
The Vitamin E Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin E Oil 255K times last year and spent an estimated £186K. The top 5 brands take 64% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.
- Searches, last 12 months
- 255K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £186Ka year
- Peak month
- April1.2× the quietest month
- Top search term
- vitamin e oil164K searches a year
02 · Price
A sale here is worth £7.19.
Listings sell for £7.19 on average, from £2.97 to £13.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.19 that is £5K to £7K a year per listing.
- Average price
- £7.19under the $15 to $100 sweet spot
- Price range
- £2.97–£13.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #371 within Body. It carries 7,099 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #371in Body
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,099per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Vitamin E Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vitamin E Oil 75 000 IU 60 ml- 100% Pure Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 1y ago

Kanzy Vitamin E Oil for Face & Skin Naturally Sourced Plant-Based Pure Vitamin E Oil for Hair d-Alpha-tocopherol Body Oil for Women & Men Strengthens & Moisturizes Nails 60ml
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 46,493
- Age
- 7y ago

MAJESTIC PURE Vitamin E Oil - 236 ml - 100% pure & cold-pressed 20 000 IU Non-GMO Skin Scar Face Hair & Body Care Oil
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 6,498
- Age
- 2y ago

Kanzy Vitamin E Oil for Skin Hair Lips and Face - Naturally Sourced Multi-Purpose Plant-Based Vitamin E Oil for Hair Growth as Skincare and Haircare Product for both Men and Women (30 ml)
- Price
- £4.68
- Rating
- 4.5/5
- Reviews
- 46,493
- Age
- 2y ago

Cliganic 100% Pure Vitamin E Oil for Skin Hair & Face - 30 000 IU Non-GMO Verified | Natural D-Alpha Tocopherol
- Price
- £8.66
- Rating
- 4.4/5
- Reviews
- 22,052
- Age
- 4y ago
Trending
estimated 90-day click momentum
100% Pure Vitamin E Oil for Skin Hair & Face Body Bath Oils Moisturizing Dry Skin Easy to Absorb Non-GMO & Vegan 2Fl Oz
- Price
- £4.11
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago

Vitamin E oil for Skin Scars Face Nails Hair Scalp Moisturiser 75 000 IU 100% Natural Pure Cold Pressed Vitamin E Oil for Dryness Wrinkles Scars & Stretch Marks Repairs Body Massage Oil 2 Fl Oz
- Price
- £7.46
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Pure Vitamin E Oil for Skin 100% Pure Natural Vitamin E for Skin Face Hair Nails & Scars Body for Moisturizing Dry Skin Moisturizing and Firming Skin Easy to Absorbed 60ML
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

Vitamin E Oil for Skin and Face Pure Vitamin E Hair Oi-l Natural Nourishing Body Oil for Deep Hydration Anti-Aging and Firming Skin Anti-Drying Reducing Fine Lines - 60ml
- Price
- £4.81
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago

Vitamin E Oil for Skin Body Face and Scars Cold Pressed Ultra Pure Vitamin E Oil Deeply Nourish Enhancing Dry Skin Moisturizing Reduce Fine Lines & Scars Firmness & Elasticity 2Fl Oz
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago
Newest
by launch date
Pjordo Vitamin E Oil - 100% Pure & Natural 70 000 IU Cold-Pressed Organic Vitamin E Oil for Skin Face Hair Nails & Scars D-Alpha Tocopherol Rich Deep Moisturizing and Firming Skin
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 11mo ago

Vitamin E oil for Skin Scars Face Nails Hair Scalp Moisturiser 75 000 IU 100% Natural Pure Cold Pressed Vitamin E Oil for Dryness Wrinkles Scars & Stretch Marks Repairs Body Massage Oil 2 Fl Oz
- Price
- £7.46
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Pure Vitamin E Oil for Skin 100% Pure Natural Vitamin E for Skin Face Hair Nails & Scars Body for Moisturizing Dry Skin Moisturizing and Firming Skin Easy to Absorbed 60ML
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

MAYJAM Vitamin E Oil - 118ML - Pure and Natural Vitamin E Oil for Skin Strengthens and Moisturizes Hair for Dryness Wrinkles Uneven Skin Tone
- Price
- £6.44
- Rating
- 4.2/5
- Reviews
- 572
- Age
- 1y ago

MAYJAM Vitamin E Oil - 236ML - Pure and Natural Vitamin E Oil for Skin Strengthens and Moisturizes Hair for Dryness Wrinkles Uneven Skin Tone
- Price
- £8.20
- Rating
- 4.2/5
- Reviews
- 572
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
43
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
30%
- ATOANY20%
- KANZY HAIR AND BEAUTY19%
- Majestic Pure11%
- Naissance9%
- Cliganic6%
- MAYJAM6%
Demand
Vitamin E Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Vitamin E Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin e oil164K/yr
- vitamin e oil for skin35K/yr
- vit e oil10K/yr
- pure vitamin e oil9K/yr
- vitamin e oil for face8K/yr
- organic vitamin e oil8K/yr
- vitamin e serum for face5K/yr
- vitamin e oil organic5K/yr
- vitamin e oil for hair4K/yr
- vit e oil for skin3K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E Oil
We read the reviews and the return reasons for every product selling here.
“It also has an unpleasant odour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









