Vitamin E Cream
a small market ($59K/yr) — Vitamin E Cream doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Vitamin E Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vitamin E Cream is a £59K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 45/100.
Vitamin E Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.3% over the last 90 days and 9.7% of searches end in a purchase.
£59K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Vitamin E Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Superdrug Vitamin E Intensive All Over Body Cream 475ml
- Price
- £9.26
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 4y ago
The Body Shop Vitamin E Moisture Day Cream (1x 100ml) Lightweight Face Moisturiser Suitable for Dry Skin 48hr Hydrating Face Cream with Hyaluronic Acid & Vitamin E Moisturiser for Women
- Price
- £23.50
- Rating
- 4.6/5
- Reviews
- 1,053
- Age
- 10y ago
The Body Shop Vitamin E Moisture Day Cream (1x 50ml) Lightweight Face Moisturiser Suitable for Dry Skin 48hr Hydrating Face Cream with Hyaluronic Acid & Vitamin E Moisturiser
- Price
- £14.62
- Rating
- 4.6/5
- Reviews
- 3,966
- Age
- 13y ago
XBC Vitamin E Cream 500ml
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 8y ago
Dr Organic Vitamin E Cream Hydrating All Skin Types Natural Vegan Cruelty-Free Paraben & SLS-Free Plastic Free Recycled & Recyclable Certified Organic 50ml Packaging may vary
- Price
- £7.26
- Rating
- 4.3/5
- Reviews
- 535
- Age
- 11y ago
Trending
90-day click momentum
Vitamin E Oil 75 000 IU 60 ml- 100% Pure Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 1y ago
Scar Gel Effective Scar Cream Natural Scar Butter 20g - Vitamin E & Plant-Based Formula Scar Treatment for Burns Surgery and Stretch Marks Fast-Absorbing - Face Body Hands
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 9mo ago
The Body Shop Vitamin E Barrier Boost Cream (1x 50ml) Lightweight Face Moisturiser with Vitamin E Hyaluronic Acid Polyglutamic Acid & Ceramides 100H Hydration for Dry & Very Dry Skin Vegan
- Price
- £17.85
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 11mo ago
XBC Vitamin E Cream 500ml
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 8y ago
Absolute Aromas Vitamin E Cream - Unscented Base Cream Free from Parabens and Sulphates Moisturising Cream for Face Body and Scars (50g)
- Price
- £4.21
- Rating
- 4.5/5
- Reviews
- 333
- Age
- 3y ago
Newest
by launch dateScar Gel Effective Scar Cream Natural Scar Butter 20g - Vitamin E & Plant-Based Formula Scar Treatment for Burns Surgery and Stretch Marks Fast-Absorbing - Face Body Hands
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 9mo ago
The Body Shop Vitamin E Barrier Boost Cream (1x 50ml) Lightweight Face Moisturiser with Vitamin E Hyaluronic Acid Polyglutamic Acid & Ceramides 100H Hydration for Dry & Very Dry Skin Vegan
- Price
- £17.85
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 11mo ago
Natural Vitamin E Oil - 75 000 IU Ultra Concentrated - Moisturizes Fades Scars & Stretch Marks Anti-Aging & Skin Hydration - For Face Body Hair and Nails
- Price
- £7.82
- Rating
- 4.7/5
- Reviews
- 533
- Age
- 1y ago
Vitamin E Oil 75 000 IU 60 ml- 100% Pure Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 1y ago
The Body Shop Vitamin E Cream Cleanser (1x 250ml) Cream Cleanser for Face Hydrating Cleanser & Makeup Remover for Dry Skin Dermatologically Tested
- Price
- £10.60
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
161
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
11%
- The Body Shop39%
- Superdrug17%
- Dr. Organic14%
- XBC11%
- Xpel5%
- Absolute Aromas4%
- Open — no brand owns it (8 brands, 11%)
Vitamin E Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×
Top Vitamin E Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vitamin e cream31K/yr
- body shop vitamin e9K/yr
- body shop vitamin e face cream5K/yr
- vitamin e face cream5K/yr
- vitamin e cream for scars3K/yr
- superdrug vitamin e cream3K/yr
- bodyshop vitamin e cream2K/yr
What reviews say buyers love and hate about Vitamin E Cream
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great Quality in a Glass Bottle”
“Great moisturiser”
“my skin feels softer”
“Good price”
“Good for skin”
What buyers complain about
65% of reviews“Not great smell”
“not value for money”
“Theres a reason its so cheap”
“I was disappointed to observe that the cream had been used”
“leaves skin feeling sticky”
Vitamin E Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vitamin E Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
