Vitamin E Cream
FailShoppers spend an estimated $59K a year here, so Vitamin E Cream is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £59K/yr59K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 161 sellers
Flapen Score
Vitamin E Cream against its category
The dotted line is the Beauty average. Past it, Vitamin E Cream is stronger. Inside it, weaker.
Market
The Vitamin E Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin E Cream 59K times last year and spent an estimated £59K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £59Ka year
- Peak month
- April3.4× the quietest month
- Top search term
- vitamin e cream31K searches a year
02 · Price
A sale here is worth £10.29.
Listings sell for £10.29 on average, from £3.43 to £23.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.29 that is £1K to £3K a year per listing.
- Average price
- £10.29under the $15 to $100 sweet spot
- Price range
- £3.43–£23.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #372 within Body. It carries 1,166 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 87%
- Out of stock, average day
- 8.5%
- Average rank
- #372in Body
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,166per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Vitamin E Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Superdrug Vitamin E Intensive All Over Body Cream 475ml
- Price
- £9.26
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 4y ago

The Body Shop Vitamin E Moisture Day Cream (1x 100ml) Lightweight Face Moisturiser Suitable for Dry Skin 48hr Hydrating Face Cream with Hyaluronic Acid & Vitamin E Moisturiser for Women
- Price
- £23.50
- Rating
- 4.6/5
- Reviews
- 1,053
- Age
- 10y ago

The Body Shop Vitamin E Moisture Day Cream (1x 50ml) Lightweight Face Moisturiser Suitable for Dry Skin 48hr Hydrating Face Cream with Hyaluronic Acid & Vitamin E Moisturiser
- Price
- £14.62
- Rating
- 4.6/5
- Reviews
- 3,966
- Age
- 13y ago

XBC Vitamin E Cream 500ml
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 8y ago

Dr Organic Vitamin E Cream Hydrating All Skin Types Natural Vegan Cruelty-Free Paraben & SLS-Free Plastic Free Recycled & Recyclable Certified Organic 50ml Packaging may vary
- Price
- £7.26
- Rating
- 4.3/5
- Reviews
- 535
- Age
- 11y ago
Trending
estimated 90-day click momentum
Vitamin E Oil 75 000 IU 60 ml- 100% Pure Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 1y ago

Scar Gel Effective Scar Cream Natural Scar Butter 20g - Vitamin E & Plant-Based Formula Scar Treatment for Burns Surgery and Stretch Marks Fast-Absorbing - Face Body Hands
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 9mo ago

The Body Shop Vitamin E Barrier Boost Cream (1x 50ml) Lightweight Face Moisturiser with Vitamin E Hyaluronic Acid Polyglutamic Acid & Ceramides 100H Hydration for Dry & Very Dry Skin Vegan
- Price
- £17.85
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 11mo ago

XBC Vitamin E Cream 500ml
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 8y ago

Absolute Aromas Vitamin E Cream - Unscented Base Cream Free from Parabens and Sulphates Moisturising Cream for Face Body and Scars (50g)
- Price
- £4.21
- Rating
- 4.5/5
- Reviews
- 333
- Age
- 3y ago
Newest
by launch date
Scar Gel Effective Scar Cream Natural Scar Butter 20g - Vitamin E & Plant-Based Formula Scar Treatment for Burns Surgery and Stretch Marks Fast-Absorbing - Face Body Hands
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 9mo ago

The Body Shop Vitamin E Barrier Boost Cream (1x 50ml) Lightweight Face Moisturiser with Vitamin E Hyaluronic Acid Polyglutamic Acid & Ceramides 100H Hydration for Dry & Very Dry Skin Vegan
- Price
- £17.85
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 11mo ago

Natural Vitamin E Oil - 75 000 IU Ultra Concentrated - Moisturizes Fades Scars & Stretch Marks Anti-Aging & Skin Hydration - For Face Body Hair and Nails
- Price
- £7.82
- Rating
- 4.7/5
- Reviews
- 533
- Age
- 1y ago

Vitamin E Oil 75 000 IU 60 ml- 100% Pure Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 1y ago

The Body Shop Vitamin E Cream Cleanser (1x 250ml) Cream Cleanser for Face Hydrating Cleanser & Makeup Remover for Dry Skin Dermatologically Tested
- Price
- £10.60
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
161
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 97%
Open market
11%
- The Body Shop39%
- Superdrug17%
- Dr. Organic14%
- XBC11%
- Xpel5%
- Absolute Aromas4%
- Open — no brand owns it (8 brands, 11%)
Demand
Vitamin E Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×
Search terms
Top Vitamin E Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin e cream31K/yr
- body shop vitamin e9K/yr
- body shop vitamin e face cream5K/yr
- vitamin e face cream5K/yr
- vitamin e cream for scars3K/yr
- superdrug vitamin e cream3K/yr
- bodyshop vitamin e cream2K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E Cream
We read the reviews and the return reasons for every product selling here.
“Not great smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









