Is vitamin e cream profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (45/100).

How competitive is the vitamin e cream niche?

14 brands and 161 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in vitamin e cream?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.1%.

When does demand for vitamin e cream peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 3.4× the quietest.

What does it cost to enter the vitamin e cream niche?

Listings span £3.43–£23.50; the average listing price is £10.29 (sweet spot $15–$100). The average incumbent carries 1,166 reviews — the moat a new listing must climb.

vitamin e cream

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,165.7

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.43–£23.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.29

avg listing price — sweet spot $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Market size

Bad£59K

£59K/yr · 59K searches

According to Flapen's Amazon United Kingdom niche tracking, vitamin e cream is a £59K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

vitamin e cream market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £51K–£62K; units × avg price
Conversion rate: 9.7%
Avg BSR: #372
Page quality: 0%
Prime: 87%
Sponsored: 78%
Out of stock: 8.5%
Avg brand age: 68 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

161

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

11%

The Body Shop39%
Superdrug17%
Dr. Organic14%
XBC11%
Xpel5%
Absolute Aromas4%
Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×

Open Trend

Top vitamin e cream search terms

vitamin e cream31K/yr -2.6%6.8% conv.
body shop vitamin e9K/yr -12.9%12.3% conv.
body shop vitamin e face cream5K/yr +5.2%16.0% conv.
vitamin e face cream5K/yr -19.7%5.1% conv.
vitamin e cream for scars3K/yr +2.8%10.1% conv.
superdrug vitamin e cream3K/yr +0.5%3.9% conv.
bodyshop vitamin e cream2K/yr -2.0%12.5% conv.

All search terms

Top vitamin e cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Superdrug Vitamin E Intensive All Over Body Cream 475ml

Superdrug£9.264.6★201 rev

The Body Shop Vitamin E Moisture Day Cream (1x 100ml) Lightweight Face Moisturiser Suitable for Dry Skin 48hr Hydrating Face Cream with Hyaluronic Acid & Vitamin E Moisturiser for Women

The Body Shop£23.504.6★1,053 rev

The Body Shop Vitamin E Moisture Day Cream (1x 50ml) Lightweight Face Moisturiser Suitable for Dry Skin 48hr Hydrating Face Cream with Hyaluronic Acid & Vitamin E Moisturiser

The Body Shop£14.624.6★3,966 rev

XBC Vitamin E Cream 500ml

XBC£3.434.5★313 rev

Dr Organic Vitamin E Cream Hydrating All Skin Types Natural Vegan Cruelty-Free Paraben & SLS-Free Plastic Free Recycled & Recyclable Certified Organic 50ml Packaging may vary

Dr. Organic£7.264.3★535 rev

Newest

by launch date

Scar Gel Effective Scar Cream Natural Scar Butter 20g - Vitamin E & Plant-Based Formula Scar Treatment for Burns Surgery and Stretch Marks Fast-Absorbing - Face Body Hands

XIANDAIMENG£5.4330 rev

9mo ago

The Body Shop Vitamin E Barrier Boost Cream (1x 50ml) Lightweight Face Moisturiser with Vitamin E Hyaluronic Acid Polyglutamic Acid & Ceramides 100H Hydration for Dry & Very Dry Skin Vegan

The Body Shop£17.8527 rev

11mo ago

Natural Vitamin E Oil - 75 000 IU Ultra Concentrated - Moisturizes Fades Scars & Stretch Marks Anti-Aging & Skin Hydration - For Face Body Hair and Nails

ELBBUB£7.82533 rev

1y ago

Vitamin E Oil 75 000 IU 60 ml- 100% Pure Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin

ATOANY£7.091,405 rev

1y ago

The Body Shop Vitamin E Cream Cleanser (1x 250ml) Cream Cleanser for Face Hydrating Cleanser & Makeup Remover for Dry Skin Dermatologically Tested

The Body Shop£10.6069 rev

2y ago

What buyers say about vitamin e cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great Quality in a Glass Bottle”

Moist/Dry11%

“Great moisturiser”

Soft Feel9%

“my skin feels softer”

Value For Money8%

“Good price”

Suitability Combination Skin7%

“Good for skin”

Suitability Dry Skin6%

“Works amazingly well on really dry skin”

Smell6%

“Perfect for sensitive skin and smells divine”

Advertised Vs Actual Product4%

“Does the job”

Efficiency3%

“Cream good work”

Texture/Consistency-Overall3%

“light texture/feel for a”

What buyers complain about

Smell25%

“Not great smell”

Value For Money8%

“not value for money”

Quality-Overall7%

“Theres a reason its so cheap”

Product Condition6%

“I was disappointed to observe that the cream had been used”

Adhesion/Stickiness6%

“leaves skin feeling sticky”

Size-Overall3%

“Ridiculously small size for the price”

Allergies3%

“Brought me out in a rash and spots”

Oily/Greasy3%

“.I hate having greasy hands for ages after applying cream”

Functionality-Overall3%

“Doesnt work”

Suitability Dry Skin2%

“soothes skin it does not”

Top return reasons

Smell14%

Size-Overall14%

Advertised Vs Actual Product14%

Absorbency14%

Leak-Proof14%

Defective Material/Parts7%

Value For Money7%