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Vitamin E Cream

Fail

Shoppers spend an estimated $59K a year here, so Vitamin E Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£59K/yr59K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
62%top-5 click share · 14 brands · 161 sellers

Flapen Score

Vitamin E Cream against its category

The dotted line is the Beauty average. Past it, Vitamin E Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin E Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin E Cream 59K times last year and spent an estimated £59K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
9.7%
Market size, estimated
£59Ka year
Peak month
April3.4× the quietest month
Top search term
vitamin e cream31K searches a year

02 · Price

A sale here is worth £10.29.

Listings sell for £10.29 on average, from £3.43 to £23.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.29 that is £1K to £3K a year per listing.

Average price
£10.29under the $15 to $100 sweet spot
Price range
£3.43–£23.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #372 within Body. It carries 1,166 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
87%
Out of stock, average day
8.5%
Average rank
#372in Body
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,166per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Vitamin E Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

161

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

11%

  • Brand 139%
  • Brand 217%
  • Brand 314%
  • Brand 411%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 11%)

Demand

Vitamin E Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×

Search terms

Top Vitamin E Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin e cream31K/yr
  • body shop vitamin e9K/yr
  • body shop vitamin e face cream5K/yr
  • vitamin e face cream5K/yr
  • vitamin e cream for scars3K/yr
  • superdrug vitamin e cream3K/yr
  • bodyshop vitamin e cream2K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin E Cream

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Smell”
0.1%of orders come back
“Not great smell”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vitamin E Cream questions

Answered from the same tracked data.