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Vitamin C Serum

Maybe

An estimated 0.1% of orders come back. But prices span $4.01–$12.02, mostly outside the sweet spot, so Vitamin C Serum is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£1.0M/yr1.7M searches / yr
90-day growth
-9.1%search demand this quarter
Competition
62%top-5 click share · 11 brands · 129 sellers

Flapen Score

Vitamin C Serum against its category

The dotted line is the Beauty average. Past it, Vitamin C Serum is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C Serum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin C Serum 1.7M times last year and spent an estimated £1.0M. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
8.1%
Market size, estimated
£1.0Ma year
Peak month
April1.8× the quietest month
Top search term
vitamin c serum695K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £4.01 to £12.02. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £7.17 that is £43K to £57K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£4.01–£12.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£43K–£57K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Face. It carries 17,414 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#73in Face
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,414per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Vitamin C Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

129

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

12%

  • Brand 154%
  • Brand 213%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

Vitamin C Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.8×

Search terms

Top Vitamin C Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c serum695K/yr
  • garnier vitamin c495K/yr
  • vitamin c serum for face196K/yr
  • garnier vitamin c serum55K/yr
  • vit c serum29K/yr
  • garnier serum29K/yr
  • loreal vitamin c serum21K/yr
  • the ordinary vitamin c23K/yr
  • vitamin c face18K/yr
  • vitamin c garnier17K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C Serum

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Suitability Combination Skin”
10%of negative reviews mention “Allergies”
0.1%of orders come back
“Skin Irritation”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vitamin C Serum questions

Answered from the same tracked data.