vitamin c eye cream
Skip itPrices mostly outside the sweet spot ($2.08–$11.93) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,617.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.14avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£41K£41K/yr · 63K searches
Price range
Bad£2.08–£11.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vitamin c eye cream is a £41K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vitamin c eye cream market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- £49K–£65K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
126
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
7%
- Garnier64%
- medicube9%
- The INKEY List8%
- Face Facts4%
- BYOMA4%
- Nip+Fab4%
- Open — no brand owns it (2 brands, 7%)
Demand
Weekly Amazon search volume, last 17 weeks — +4.1% search growth over the last 90 days.Top vitamin c eye cream search terms
- vitamin c eye cream31K/yr
- garnier eye cream14K/yr
- garnier vitamin c eye cream9K/yr
- vit c eye cream4K/yr
- vitamin c eye serum4K/yr
Top vitamin c eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier Vitamin C Eye Cream for Dark Circles 4% Vitamin C Niacinamide Banana Powder Caffeine Brightening Eye Treatment For Dark Circles Under Eye Bags And Puffiness 15ml
Garnier£5.484.3★2,807 rev
The INKEY List Caffeine Eye Cream 15ml Improves Dark Circles Brightens Under Eye Fragrance-free Suitable For All Skin Types
The INKEY List£5.964.2★3,644 rev
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube£11.464.4★4,577 rev
Garnier Eye Cream with 4% Vitamin C Whitening Eye Treatment for Dark Circles Prevents Bags and Under Eye Puffiness Vitamin C* 15m
Garnier£10.574.3★292 rev
Face Facts Vitamin C Eye Cream | Antioxidant-rich Vitamin C + Glycerin | Hydrate + Brighten Eyes |Vegan | 25ml
Face Facts£2.084.3★465 rev
Newest
by launch date
medicube Eye Serum with Kojic Acid Turmeric | All-Day Brightening Eye Gel Serum | Refreshing Eye Care with Vitamin C Retinol & Caffeine | Hydrating & Cooling Formula | Korean Skincare 1.01 fl.oz
medicube£11.52852 rev
Garnier Eye Cream with 4% Vitamin C Whitening Eye Treatment for Dark Circles Prevents Bags and Under Eye Puffiness Vitamin C* 15m
Garnier£10.57292 rev
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube£11.464,577 rev
Bubble Skincare Morning Rays Brightening Eye Cream - Vitamin C Under Eye Cream for Dark Circles & Puffiness - Enriched with Green Tea Extract to Calm Protect & Soothe Skin (15ml)
Bubble Skincare£8.48455 rev
BYOMA De-Puff and Brighten Eye Gel (20ml) Lightweight Gel Cream for Dark Circles Puffiness and Wrinkles - Under Eye Cream With Hyaluronic Acid and Vitamin C - Barrier Repair Skincare
BYOMA£9.812,177 rev
Trending
90-day click momentummedicube Eye Serum with Kojic Acid Turmeric | All-Day Brightening Eye Gel Serum | Refreshing Eye Care with Vitamin C Retinol & Caffeine | Hydrating & Cooling Formula | Korean Skincare 1.01 fl.oz
medicube£11.524.4★
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube£11.464.4★
Garnier Eye Cream with 4% Vitamin C Whitening Eye Treatment for Dark Circles Prevents Bags and Under Eye Puffiness Vitamin C* 15m
Garnier£10.574.3★
The INKEY List Caffeine Eye Cream 15ml Improves Dark Circles Brightens Under Eye Fragrance-free Suitable For All Skin Types
The INKEY List£5.964.2★
Nip+Fab Vitamin C Fix Eye Cream 10% 20ml Eye-Brightening Complex with 5% Vitamin C 1% Haloxyl 1% Caffeine 3% Meiview Targets Dark Circles & Puffiness
Nip+Fab£11.934.5★
What buyers say about vitamin c eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Excellent product”
“Excellent value for money”
“Lovely ans soothing”
“does the job well”
“works perfectly with my skin”
“Helps with dark circles”
“Nice texture”
“Lightweight”
“Lovely silky moisturiser for under eyes”
What buyers complain about
“Not effective”
“kind of red”
“The pump was broken”
“theres been no visible improvement”
“My skin is not sensitive”
“Waste of money”
“Not for sensitive skin”
“I have yet to say whether the cream itself is any good”
“I found that it wasn't hydrating at all”
“I found that it wasn't hydrating at all”
Top return reasons
Common questions
- Is vitamin c eye cream profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the vitamin c eye cream niche?
- 8 brands and 126 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in vitamin c eye cream?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Motor Power. The return rate is 0.0%.
- What does it cost to enter the vitamin c eye cream niche?
- Listings span £2.08–£11.93; the average listing price is £8.14 (sweet spot $15–$100). The average incumbent carries 1,617 reviews — the moat a new listing must climb.