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Vitamin C Eye Cream

Fail

Prices span $2.08–$11.93, mostly outside the sweet spot, so Vitamin C Eye Cream is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£41K/yr63K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
81%top-5 click share · 8 brands · 126 sellers

Flapen Score

Vitamin C Eye Cream against its category

The dotted line is the Beauty average. Past it, Vitamin C Eye Cream is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C Eye Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin C Eye Cream 63K times last year and spent an estimated £41K. The top 5 brands take 89% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
7.9%
Market size, estimated
£41Ka year
Top search term
vitamin c eye cream31K searches a year

02 · Price

A sale here is worth £8.14.

Listings sell for £8.14 on average, from £2.08 to £11.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £8.14 that is £6K to £8K a year per listing.

Average price
£8.14under the $15 to $100 sweet spot
Price range
£2.08–£11.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Eyes. It carries 1,617 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#143in Eyes
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,617per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Vitamin C Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

126

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

7%

  • Brand 164%
  • Brand 29%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Vitamin C Eye Cream search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Vitamin C Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c eye cream31K/yr
  • garnier eye cream14K/yr
  • garnier vitamin c eye cream9K/yr
  • vit c eye cream4K/yr
  • vitamin c eye serum4K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C Eye Cream

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not effective”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vitamin C Eye Cream questions

Answered from the same tracked data.