vitamin c cream
Skip itSoft demand (-36.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£145K£145K/yr · 342K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,037.82avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.76–£18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.01avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-36.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vitamin c cream is a £145K/yr Amazon United Kingdom market (342K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vitamin c cream market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £160K–£200K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
202
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- Garnier80%
- medicube8%
- Simple5%
- TOSOWOONG2%
- Eclat Skincare2%
- AXIS-Y2%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 10 weeks — -36.9% search growth over the last 90 days.Top vitamin c cream search terms
- garnier sorbet cream55K/yr
- vitamin c cream44K/yr
- garnier face cream39K/yr
- brightening face cream28K/yr
- vitamin c face cream25K/yr
- garnier sorbet18K/yr
- skin brightening cream for face14K/yr
- vitamin c moisturiser14K/yr
- garnier moisturiser face16K/yr
- brightening cream12K/yr
Top vitamin c cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier Vitamin C* Fresh & Bright Hydrating Sorbet Cream 4% Vitamin C* & Niacinamide Ultra Fresh & Light For Dull Uneven Skin Cruelty Free International & Vegan - 85ml
Garnier£4.394.2★661 rev
Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream 4% Hyaluronic Acid & Niacinamide Ultra Fresh & Light For Dehydrated Skin Cruelty Free International & Vegan - 85ml
Garnier£4.194.4★228 rev
Garnier Vitamin C Face Moisturiser 50ml Brightening Day Cream to Nourish Skin Smooth Lines & Boost Glow with Vitamin C and Super Citrus For Radiant Healthy Skin Glow Boosting Face Cream
Garnier£3.764.4★3,468 rev
Garnier Pure Active Salicylic Fresh & Matte Hydrating Sorbet Cream Ultra Fresh & Light 5% Salicylic Acid + Niacinamide + Centella Asiatica Cruelty Free International & Vegan - 85ml
Garnier£4.144.1★66 rev
Garnier Vitamin C Serum Cream SPF 25 2-in-1 Brightening Face Moisturizer with 20% Vitamin C Hydrates Protects and Reveals Bright Glowing Skin Organic Cruelty-Free & Vegan All Skin Types 50ml
Garnier£5.654.4★3,808 rev
Newest
by launch date
AXIS-Y TXA 2.5% Intensive Brightening Cream - Tranexamic Acid Niacinamide & Glutathione for Hyperpigmentation & Dark Spot Corrector - Vegan Korean Skin Care Moisturizer Face Cream - 50ml/1.69 fl. oz.
AXIS-Y£12.9332 rev
Arencia Vitamin C Booster Shot Serum with Glutathione Niacinamide and Vitamin E for Glow Skin 30ml
ARENCIA£14.642,229 rev
Garnier Vitamin C* Fresh & Bright Hydrating Sorbet Cream 4% Vitamin C* & Niacinamide Ultra Fresh & Light For Dull Uneven Skin Cruelty Free International & Vegan - 85ml
Garnier£4.39661 rev
Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream 4% Hyaluronic Acid & Niacinamide Ultra Fresh & Light For Dehydrated Skin Cruelty Free International & Vegan - 85ml
Garnier£4.19228 rev
Garnier Pure Active Salicylic Fresh & Matte Hydrating Sorbet Cream Ultra Fresh & Light 5% Salicylic Acid + Niacinamide + Centella Asiatica Cruelty Free International & Vegan - 85ml
Garnier£4.1466 rev
Trending
90-day click momentumAXIS-Y TXA 2.5% Intensive Brightening Cream - Tranexamic Acid Niacinamide & Glutathione for Hyperpigmentation & Dark Spot Corrector - Vegan Korean Skin Care Moisturizer Face Cream - 50ml/1.69 fl. oz.
AXIS-Y£12.934.4★
Arencia Vitamin C Booster Shot Serum with Glutathione Niacinamide and Vitamin E for Glow Skin 30ml
ARENCIA£14.644.2★
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
medicube£9.674.3★
Garnier Vitamin C* Nutri Glow Body Cream for Dry & Dull Skin Fast absorbing Vegan Formula Instant Skin Hydration Approved by Cruelty Free International 380ml
Garnier£4.014.7★
Simple Glow+ Facial Moisturiser Face Brightening Cream for boosting Radiance with Vitamin C + Glutathione Sensitive Skin Moisturiser 50 ml
Simple£5.364.4★
What buyers say about vitamin c cream
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product as previously bought”
“Very hydrating”
“Good for combination skin”
“Very smooth”
“gives a glow”
“fresh scent to it”
“Value for money”
“easily absorbed”
“Great texture”
“does help with dry skin”
What buyers complain about
“Not Hydrating”
“Sticky”
“Allergic Reaction”
“Not good for dry skin”
“Damage my skin”
“is extremely artificial smelling”
“Didn't work”
“It's quite expensive”
“hate the texture”
“The tub itself is actually very small”
Top return reasons
Common questions
- Is vitamin c cream profitable to sell on Amazon United Kingdom?
- The niche generates £145K/yr across 17 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -36.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the vitamin c cream niche?
- 7 brands and 202 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in vitamin c cream?
- Top complaints mined from reviews: Moist/Dry, Adhesion/Stickiness, Allergies. The return rate is 0.1%.
- What does it cost to enter the vitamin c cream niche?
- Listings span £3.76–£18.54; the average listing price is £8.01 (sweet spot $15–$100). The average incumbent carries 6,038 reviews — the moat a new listing must climb.