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Vitamin C Cream

soft demand (-36.9% this quarter) — Vitamin C Cream doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

Market size 31Growth 7Conversion 61Competition 26Returns 100Price range 24Avg price 22Brand share 9Review moat 24Quality gap 73
This niche Category average · 2,481 niches

Is Vitamin C Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vitamin C Cream is a £145K/yr Amazon United Kingdom market (342K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.

Vitamin C Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.9% over the last 90 days and 5.3% of searches end in a purchase.

£145K

revenue / yr

Units sold / yr25K
Search volume / yr-36.9%342K
Conversion rate5.3%
Avg price£8.01

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 202
Top-5 product click share70%
Open market3%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement82%
New entrants (1y)5· 5 succeeded
Avg rating4.3★
Avg reviews6,038

Top Vitamin C Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

£0£14K£29K£43K£58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

202

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Garnier80%
  • medicube8%
  • Simple5%
  • TOSOWOONG2%
  • Eclat Skincare2%
  • AXIS-Y2%
  • Open — no brand owns it (1 brand, 2%)

Vitamin C Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume342KCVR5.3%Products17Brands7Top 5 Brands97%OOS Rate0.0%Rating4.3★Reviews6,038Avg BSR#115
10K6KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top Vitamin C Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • garnier sorbet cream55K/yr
  • vitamin c cream44K/yr
  • garnier face cream39K/yr
  • brightening face cream28K/yr
  • vitamin c face cream25K/yr
  • garnier sorbet18K/yr
  • skin brightening cream for face14K/yr
  • vitamin c moisturiser14K/yr
  • garnier moisturiser face16K/yr
  • brightening cream12K/yr

What reviews say buyers love and hate about Vitamin C Cream

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall13%

Excellent product as previously bought

Moist/Dry12%

Very hydrating

Suitability Combination Skin10%

Good for combination skin

Soft Feel10%

Very smooth

Brightness/Shine/Glow7%

gives a glow

What buyers complain about

57% of reviews
Moist/Dry11%

Not Hydrating

Adhesion/Stickiness10%

Sticky

Allergies9%

Allergic Reaction

Suitability Dry Skin8%

Not good for dry skin

Skin Health4%

Damage my skin

Vitamin C Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
25%
2Advertised Vs Actual Product
13%
3Defective Material/Parts
7%
4Leak-Proof
7%
5Sensitivity-Overall
6%

Common Vitamin C Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin C Cream 37/100 on Amazon United Kingdom — Skip it. The niche generates £145K/yr across 17 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -36.9% over the last 90 days.
Vitamin C Cream buyers on Amazon United Kingdom complain most about Moist/Dry, Adhesion/Stickiness, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.