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Vitamin C Cream

Fail

Demand is soft, at -36.9% this quarter, so Vitamin C Cream is a Fail.

Flapen Score
37
37 / 100
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Market size
£145K/yr342K searches / yr
90-day growth
-36.9%search demand this quarter
Competition
70%top-5 click share · 7 brands · 202 sellers

Flapen Score

Vitamin C Cream against its category

The dotted line is the Beauty average. Past it, Vitamin C Cream is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin C Cream 342K times last year and spent an estimated £145K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
5.3%
Market size, estimated
£145Ka year
Top search term
garnier sorbet cream55K searches a year

02 · Price

A sale here is worth £8.01.

Listings sell for £8.01 on average, from £3.76 to £18.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £8.01 that is £12K to £16K a year per listing.

Average price
£8.01under the $15 to $100 sweet spot
Price range
£3.76–£18.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Face. It carries 6,038 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#115in Face
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,038per listing
Listings tracked
17

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
47 months

Products

Top Vitamin C Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

202

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 180%
  • Brand 28%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Vitamin C Cream search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Vitamin C Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garnier sorbet cream55K/yr
  • vitamin c cream44K/yr
  • garnier face cream39K/yr
  • brightening face cream28K/yr
  • vitamin c face cream25K/yr
  • garnier sorbet18K/yr
  • skin brightening cream for face14K/yr
  • vitamin c moisturiser14K/yr
  • garnier moisturiser face16K/yr
  • brightening cream12K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C Cream

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Not Hydrating”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Vitamin C Cream questions

Answered from the same tracked data.