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Vita Liberata

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $32K a year here, so Vita Liberata is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Market size
£32K/yr52K searches / yr
90-day growth
+59.6%search demand this quarter
Competition
48%top-5 click share · 9 brands · 97 sellers

Flapen Score

Vita Liberata against its category

The dotted line is the Beauty average. Past it, Vita Liberata is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vita Liberata market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vita Liberata 52K times last year and spent an estimated £32K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+59.6%
Conversion, latest week
4.0%
Market size, estimated
£32Ka year
Peak month
June3.2× the quietest month
Top search term
vita liberata16K searches a year

02 · Price

A sale here is worth £15.39.

Listings sell for £15.39 on average, from £3.46 to £29.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.39 that is £0 to £2K a year per listing.

Average price
£15.39inside the $15 to $100 sweet spot
Price range
£3.46–£29.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #285 within Make-up. It carries 1,471 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#285in Make-up
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,471per listing
Listings tracked
31

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Vita Liberata products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

97

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

4%

  • Brand 182%
  • Brand 27%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Vita Liberata search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Vita Liberata search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vita liberata16K/yr
  • body foundation9K/yr
  • vita liberata gradual tan8K/yr
  • body make-up15K/yr
  • vita liberata tan3K/yr
  • vita liberata tanning mousse2K/yr

Reviews and returns

What reviews say buyers love and hate about Vita Liberata

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Color”
0.1%of orders come back
“way to orange”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vita Liberata questions

Answered from the same tracked data.