Vita Liberata
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $32K a year here, so Vita Liberata is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £32K/yr52K searches / yr
- 90-day growth
- +59.6%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 97 sellers
Flapen Score
Vita Liberata against its category
The dotted line is the Beauty average. Past it, Vita Liberata is stronger. Inside it, weaker.
Market
The Vita Liberata market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vita Liberata 52K times last year and spent an estimated £32K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +59.6%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £32Ka year
- Peak month
- June3.2× the quietest month
- Top search term
- vita liberata16K searches a year
02 · Price
A sale here is worth £15.39.
Listings sell for £15.39 on average, from £3.46 to £29.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.39 that is £0 to £2K a year per listing.
- Average price
- £15.39inside the $15 to $100 sweet spot
- Price range
- £3.46–£29.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #285 within Make-up. It carries 1,471 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 14.8%
- Average rank
- #285in Make-up
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,471per listing
- Listings tracked
- 31
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Vita Liberata products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VITA LIBERATA Fabulous Gradual Tanning Lotion 200ml - Buildable Formula Sun-Kissed Tan Untinted For Minimal Transfer Lasting Finish Formulated with Hyaluronic Acid
- Price
- £13.44
- Rating
- 4.3/5
- Reviews
- 859
- Age
- 4y ago

VITA LIBERATA Fabulous Gradual Tanning Lotion 200ml & Dual Sided Self Tanner Mitt Super Hydrating Hyaluronic Acid Designed for Face & Body Buildable Formula Streak Free Lasting Finish
- Price
- £15.38
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago

VITA LIBERATA The Express Spritz 200ml Express Fake Tan Spray Rapid Self Tanning Mist for Body Tinted Customisable & Fast Developing Glow Long Lasting Streak-Free Finish
- Price
- £28.64
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 4mo ago

VITA LIBERATA Tinted Tan Lotion Medium 200ml & Mitt Bundle Hydrating Tanning Lotion Sun-Kissed Tan Designed for Face & Body Use Tinted Lasting Tan Streak Free Blend
- Price
- £17.62
- Rating
- 3.9/5
- Reviews
- 57
- Age
- 1y ago

VITA LIBERATA Tinted Tanning Mousse Medium 200ml & Mitt Bundle Fast Drying Formula Tinted for even & streak-free application Natural & Organic Ingredients Tanning Mitt for Flawless Application
- Price
- £25.62
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 1y ago
Trending
estimated 90-day click momentum
VITA LIBERATA The Express Spritz 200ml Express Fake Tan Spray Rapid Self Tanning Mist for Body Tinted Customisable & Fast Developing Glow Long Lasting Streak-Free Finish
- Price
- £28.64
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 4mo ago

Body Coverage Perfector Waterproof Leg Makeup Tattoo Cover Up Cream Full Coverage Foundation with Large Brush for Daily Wear
- Price
- £10.73
- Rating
- 3.6/5
- Reviews
- 31
- Age
- 2mo ago

VITA LIBERATA Dark Tinted Tanning Mousse 200ml Self Tanner for Face & Body Lightweight Fake Tan with Instant Guide Colour Streak-Free Tanning Mousse for Natural Bronze Glow
- Price
- £21.91
- Rating
- 3.8/5
- Reviews
- 74
- Age
- 4y ago

VITA LIBERATA Fabulous Gradual Tanning Lotion 100ml - Buildable Formula Sun-Kissed Tan Untinted For Minimal Transfer Lasting Finish Formulated with Hyaluronic Acid
- Price
- £11.11
- Rating
- 4.3/5
- Reviews
- 859
- Age
- 5mo ago

Sally Hansen Airbrush Legs Instant Tan Lotion Water and Transfer Resistant Formula Light Weight with Full Coverage Effect Light 118ml
- Price
- £9.83
- Rating
- 4.0/5
- Reviews
- 11,807
- Age
- 12y ago
Newest
by launch date
Body Coverage Perfector Waterproof Leg Makeup Tattoo Cover Up Cream Full Coverage Foundation with Large Brush for Daily Wear
- Price
- £10.73
- Rating
- 3.6/5
- Reviews
- 31
- Age
- 2mo ago

VITA LIBERATA The Express Spritz 200ml Express Fake Tan Spray Rapid Self Tanning Mist for Body Tinted Customisable & Fast Developing Glow Long Lasting Streak-Free Finish
- Price
- £28.64
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 4mo ago

VITA LIBERATA Fabulous Gradual Tanning Lotion 100ml - Buildable Formula Sun-Kissed Tan Untinted For Minimal Transfer Lasting Finish Formulated with Hyaluronic Acid
- Price
- £11.11
- Rating
- 4.3/5
- Reviews
- 859
- Age
- 5mo ago

Waterproof Tattoo Cover Up Makeup - Full Coverage Body Concealer for Bruises and Tattoos Long-Lasting Natural Formula Matches All Skin Tones for Men and Women
- Price
- £9.53
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 8mo ago

VITA LIBERATA Fabulous Gradual Tanning Lotion 50ml Super Hydrating Hyaluronic Acid Designed for Face & Body Buildable Formula Streak Free Travel Size
- Price
- £6.30
- Rating
- 4.3/5
- Reviews
- 859
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
97
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 87%
Open market
4%
- VITA LIBERATA82%
- Sally Hansen7%
- GEVECORI2%
- Dermacol2%
- UniiWeel2%
- Sitovely2%
- Open — no brand owns it (3 brands, 4%)
Demand
Vita Liberata search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×
Search terms
Top Vita Liberata search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vita liberata16K/yr
- body foundation9K/yr
- vita liberata gradual tan8K/yr
- body make-up15K/yr
- vita liberata tan3K/yr
- vita liberata tanning mousse2K/yr
Reviews and returns
What reviews say buyers love and hate about Vita Liberata
We read the reviews and the return reasons for every product selling here.
“way to orange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vita Liberata questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









