Viking Roller Beard Brush
FailDemand is soft, at -49.2% this quarter, so Viking Roller Beard Brush is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £90K/yr81K searches / yr
- 90-day growth
- -49.2%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 9 sellers
Flapen Score
Viking Roller Beard Brush against its category
The dotted line is the Beauty average. Past it, Viking Roller Beard Brush is stronger. Inside it, weaker.
Market
The Viking Roller Beard Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Viking Roller Beard Brush 81K times last year and spent an estimated £90K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -49.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £90Ka year
- Top search term
- the beard struggle15K searches a year
02 · Price
A sale here is worth £17.58.
Listings sell for £17.58 on average, from £5.14 to £81.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.58 that is £2K to £4K a year per listing.
- Average price
- £17.58inside the $15 to $100 sweet spot
- Price range
- £5.14–£81.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #275 within Styling Tools. It carries 571 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #275in Styling Tools
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 571per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Viking Roller Beard Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Beard Struggle Viking Roller Brush - Heat-Resistant Round Hair Brush for Styling Hair or Beard - Reduce Frizz & Tangles - Beard Brush for Men
- Price
- £18.58
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 3mo ago

Firtink 1 Pack Boar Bristle Round Brush Round Hair Brush Wooden Handle Styling Brush Anti Static Quiff Roller Hair Comb for Men and Women Straightening and Curling Wet and Dry Hair
- Price
- £6.29
- Rating
- 4.3/5
- Reviews
- 444
- Age
- 5y ago

The Beard Struggle Varangian Beard Trimmer 6-in-1 for Hair Beard Body & Beyond Titanium Blade 17 Length Adjustable Blade with Digital LED Display Cordless Waterproof Wet/Dry Clipper
- Price
- £81.17
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago

BESTOOL Small Round Brush for Short Hair Round Hair Brushes for Blow Drying Men Beard Brush Professional Styling Brush for Smoothing Curls Bangs (Reddish brown)
- Price
- £5.31
- Rating
- 4.5/5
- Reviews
- 2,437
- Age
- 3y ago

Viking Roller Beard Brush Beard Roller Brush for Men Beard Brush for Grooming and Styling Beard Roller with Wooden Handle for Facial Hair Care
- Price
- £9.43
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago
Trending
estimated 90-day click momentum
The Beard Struggle Viking Roller Brush - Heat-Resistant Round Hair Brush for Styling Hair or Beard - Reduce Frizz & Tangles - Beard Brush for Men
- Price
- £18.58
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 3mo ago

Beard Brush for Men Mens Beard Brush with Round Hair Brush Beard Roller Brush for Daily Grooming Small Round Hair Brush for Styling Wet/Dry Hair
- Price
- £10.18
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Viking Roller Beard Brush Beard Roller Brush for Men Beard Brush for Grooming and Styling Beard Roller with Wooden Handle for Facial Hair Care
- Price
- £9.43
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago

The Beard Struggle - Day Liquid Tonic Beard Oil - Gold Collection Valhallas Gates - Beard Oil for Men - Moisturize Softens Hair Reduces Itch - Day Time Beard Growth Oil (30 ml)
- Price
- £17.18
- Rating
- 4.5/5
- Reviews
- 534
- Age
- 3y ago

The Beard Struggle Warriors Beard Balm - Gold Collection Valhallas Gates - Non-Greasy Low-Hold Formula Luxurious Cologne-Grade Fragrances 100% Natural and Plant-Based Ingredients - 50g
- Price
- £20.27
- Rating
- 4.6/5
- Reviews
- 526
- Age
- 3y ago
Newest
by launch date
The Beard Struggle Viking Roller Brush - Heat-Resistant Round Hair Brush for Styling Hair or Beard - Reduce Frizz & Tangles - Beard Brush for Men
- Price
- £18.58
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 3mo ago

Beard Brush for Men Mens Beard Brush with Round Hair Brush Beard Roller Brush for Daily Grooming Small Round Hair Brush for Styling Wet/Dry Hair
- Price
- £10.18
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Viking Roller Beard Brush Beard Roller Brush for Men Beard Brush for Grooming and Styling Beard Roller with Wooden Handle for Facial Hair Care
- Price
- £9.43
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago

RustiK Small Round Hair Brush Wooden Barrel Brush for Blow Dry Styling Quiff Volume & Beard Grooming Round Brush for Short Hair Fringe & Bangs
- Price
- £5.18
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago

The Beard Struggle Varangian Beard Trimmer 6-in-1 for Hair Beard Body & Beyond Titanium Blade 17 Length Adjustable Blade with Digital LED Display Cordless Waterproof Wet/Dry Clipper
- Price
- £81.17
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
9
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
2%
- The Beard Struggle58%
- Firtink24%
- BESTOOL5%
- YREYBN5%
- Mozeat Lens3%
- Wvbzf2%
- Open — no brand owns it (1 brand, 2%)
Demand
Viking Roller Beard Brush search demand
Weekly searches over the year. Pick a range.
Search terms
Top Viking Roller Beard Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- the beard struggle15K/yr
- beard struggle11K/yr
- beard brush round5K/yr
- viking beard brush11K/yr
- viking roller beard brush14K/yr
- beard roller brush4K/yr
- beard struggle brush5K/yr
- round beard brush6K/yr
- roller beard brush4K/yr
- the beard struggle brush5K/yr
Reviews and returns
What reviews say buyers love and hate about Viking Roller Beard Brush
We read the reviews and the return reasons for every product selling here.
“perfect for short hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Viking Roller Beard Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









