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Viking Roller Beard Brush

Fail

Demand is soft, at -49.2% this quarter, so Viking Roller Beard Brush is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£90K/yr81K searches / yr
90-day growth
-49.2%search demand this quarter
Competition
81%top-5 click share · 7 brands · 9 sellers

Flapen Score

Viking Roller Beard Brush against its category

The dotted line is the Beauty average. Past it, Viking Roller Beard Brush is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Roller Beard Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Viking Roller Beard Brush 81K times last year and spent an estimated £90K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-49.2%
Conversion, latest week
6.3%
Market size, estimated
£90Ka year
Top search term
the beard struggle15K searches a year

02 · Price

A sale here is worth £17.58.

Listings sell for £17.58 on average, from £5.14 to £81.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.58 that is £2K to £4K a year per listing.

Average price
£17.58inside the $15 to $100 sweet spot
Price range
£5.14–£81.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #275 within Styling Tools. It carries 571 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#275in Styling Tools
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
571per listing
Listings tracked
11

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Viking Roller Beard Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Brand 158%
  • Brand 224%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Viking Roller Beard Brush search demand

Weekly searches over the year. Pick a range.

1K750Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Viking Roller Beard Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the beard struggle15K/yr
  • beard struggle11K/yr
  • beard brush round5K/yr
  • viking beard brush11K/yr
  • viking roller beard brush14K/yr
  • beard roller brush4K/yr
  • beard struggle brush5K/yr
  • round beard brush6K/yr
  • roller beard brush4K/yr
  • the beard struggle brush5K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Roller Beard Brush

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Suitability Short Hair”
0.6%of orders come back
“perfect for short hair”
A buyer, on “Suitability Short Hair”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Viking Roller Beard Brush questions

Answered from the same tracked data.