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Viking Gifts for Men

Fail

Buyers convert on only 0.9% of searches, so Viking Gifts for Men is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£85K/yr573K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
72%top-5 click share · 15 brands · 17 sellers

Flapen Score

Viking Gifts for Men against its category

The dotted line is the Beauty average. Past it, Viking Gifts for Men is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Gifts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Viking Gifts for Men 573K times last year and spent an estimated £85K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
573K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
0.9%
Market size, estimated
£85Ka year
Peak month
December4.2× the quietest month
Top search term
vikings193K searches a year

02 · Price

A sale here is worth £15.96.

Listings sell for £15.96 on average, from £3.24 to £32.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £15.96 that is £0 to £2K a year per listing.

Average price
£15.96inside the $15 to $100 sweet spot
Price range
£3.24–£32.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #317 within Fragrances. It carries 2,037 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#317in Fragrances
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,037per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Viking Gifts for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

17

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

19%

  • LIVLOKO32%
  • Bandmax22%
  • VIKING REVOLUTION12%
  • XINQIAO8%
  • TRUE VIKING5%
  • Enlision4%

Demand

Viking Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Viking Gifts for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vikings193K/yr
  • viking139K/yr
  • viking gifts for men169K/yr
  • viking revolution30K/yr
  • viking gifts33K/yr
  • viking beard9K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Gifts for Men

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Smell”
0.8%of orders come back
“Smell doesnt last”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Viking Gifts for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data