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victoria secret body spray gift set

Worth a look

Shows low returns (0.3%), but soft demand (-6.8% this quarter) keeps it on the watch list.

Market size 66Growth 22Conversion 39Competition 31Returns 99Price range 85Avg price 83Brand share 58Review moat 25Quality gap 32

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Great£9.49–£55.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£18.32

avg listing price — sweet spot $15–$100

Market size

Good£646K

£646K/yr · 1.1M searches

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,061.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, victoria secret body spray gift set is a £646K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

victoria secret body spray gift set market data

Units sold / yr
25K–30K
avg 1,500–2,000/product
Revenue / yr
£458K–£550K
units × avg price
Conversion rate
3.1%
Avg BSR
#135
Page quality
0%
Prime
100%
Sponsored
50%
Out of stock
0.0%
Avg brand age
46 months
Avg seller age
150 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

82

Top-5 brand share

70%

Top 20: 70%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Victoria's Secret63%
  • --30%
  • Lovehoney2%
  • INNERSY2%
  • BeReady2%
  • VOENXE2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Top victoria secret body spray gift set search terms

  • victoria secret body spray453K/yr
  • victoria secret307K/yr
  • victoria secret perfume60K/yr
  • victorias secret93K/yr
  • victoria secret bare vanilla55K/yr
  • bare vanilla victoria secret33K/yr
  • victoria secret body mist32K/yr
  • victorias secret body mist13K/yr
  • victoria secret body spray set20K/yr
  • victoria secrets13K/yr
All search terms

Top victoria secret body spray gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£65K20%£129K30%£194K40%£258K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about victoria secret body spray gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Beautiful fragrance”

Gifting Purpose8%

“Christmas gift”

Quality-Overall7%

“Excellent product”

Value For Money4%

“very cheap for the price”

Durability4%

“Beautiful and long lasting”

Advertised Vs Actual Product3%

“As advertised”

Comfort-Overall2%

“Cute and Confy”

Soft Feel1%

“soft cashmere creates a smooth”

Color1%

“The underwear is beautiful love the different colours”

Design-Overall1%

“the elegant design adds a touch of luxury to any collection”

What buyers complain about

Smell33%

“For starters it smelt like a chemically alcohol mess i couldnt smell ANY vanilla”

Value For Money8%

“Overpriced”

Alcohol Content8%

“Unfortunately it smells like alcohol”

Allergies6%

“it was received with a grate reaction”

Advertised Vs Actual Product6%

“Doesn't look like picture”

Strength6%

“Too strong for me”

Color3%

“Secondly, the perfume colour is not clear, not slightly dark in colour its literally ORANGE”

Durability3%

“it doesnt last long”

Leak-Proof3%

“Bottle had leaked when it arrived”

Residue3%

“the security tag sticker left horrible sticky residue”

Top return reasons

Smell54%
Leak-Proof17%
Quality-Overall7%
Advertised Vs Actual Product4%
Value For Money4%
Adhesion/Stickiness3%
Product Condition3%
Ease Of Use2%
Hip Fit1%
Strength1%

Common questions

Is victoria secret body spray gift set profitable to sell on Amazon United Kingdom?
The niche generates £646K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the victoria secret body spray gift set niche?
5 brands and 82 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in victoria secret body spray gift set?
Top complaints mined from reviews: Smell, Value For Money, Alcohol Content. The return rate is 0.3%.
When does demand for victoria secret body spray gift set peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the victoria secret body spray gift set niche?
Listings span £9.49–£55.31; the average listing price is £18.32 (sweet spot $15–$100). The average incumbent carries 4,062 reviews — the moat a new listing must climb.