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Veloma Soap

Veloma Soap shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look

Top 3% of 2,481 Beauty niches · +16 vs the category median of 47

Market size 21Growth 90Conversion 74Competition 42Returns 99Price range 77Avg price 65Brand share 69Review moat 25Quality gap 80
This niche Category average · 2,481 niches

Is Veloma Soap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Veloma Soap is a £85K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 63/100.

Veloma Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +96.3% over the last 90 days and 6.9% of searches end in a purchase.

£85K

revenue / yr

Units sold / yr8K
Search volume / yr+96.3%89K
Conversion rate6.9%
Avg price£13.85

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers18 · 22
Top-5 product click share60%
Open market36%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement100%
New entrants (1y)15· 6 succeeded
Avg rating4.2★
Avg reviews4,557

Top Veloma Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£17K£26K£34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18

Sellers

22

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

31%

  • Kunoli23%
  • kyno17%
  • SWZEC10%
  • Shabeli7%
  • Roycederm6%
  • DR.AF5%

Veloma Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR6.9%Products21Brands18Top 5 Brands64%OOS Rate11.2%Rating4.2★Reviews4,557Avg BSR#525
6K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Veloma Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • veloma anti fungal soap48K/yr
  • veloma soap27K/yr
  • veloma10K/yr
  • veloma antifungal soap4K/yr

What reviews say buyers love and hate about Veloma Soap

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Smell26%

Beautiful fragrance

Quality-Overall17%

Excellent product

Lather7%

Lathers up really well

Value For Money7%

Good value

Cleansing6%

Clean feeling

What buyers complain about

62% of reviews
Allergies14%

I had this really rash idk is it insect bite or just heat rash or allergies

Value For Money11%

Overpriced

Functionality-Overall9%

Does not work as advertised

Smell8%

Mildly Scented

Quality-Overall5%

Kinda poor quality

Veloma Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
31%
2Smell
15%
3Leak-Proof
13%
4Motor Power
9%
5Ingredients-Overall
5%

Common Veloma Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Veloma Soap 63/100 on Amazon United Kingdom — Worth a look. The niche generates £85K/yr across 21 tracked products. 6 of 15 products launched in the last 360 days are still selling. Search demand moved +96.3% over the last 90 days.
Veloma Soap buyers on Amazon United Kingdom complain most about Allergies, Value For Money, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.