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63

veloma soap

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 90Conversion 74Competition 42Returns 99Price range 77Avg price 65Brand share 69Review moat 25Quality gap 80

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Great+96.3%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£7.58–£40.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Avg price

Good£13.85

avg listing price — sweet spot $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,557.14

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£85K

£85K/yr · 89K searches

According to Flapen's Amazon United Kingdom niche tracking, veloma soap is a £85K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

veloma soap market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£83K–£111K
units × avg price
Conversion rate
6.9%
Avg BSR
#525
Page quality
0%
Prime
62%
Sponsored
100%
Out of stock
11.2%
Avg brand age
24 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

18

Sellers

22

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

31%

  • Kunoli23%
  • kyno17%
  • SWZEC10%
  • Shabeli7%
  • Roycederm6%
  • DR.AF5%

Demand

Weekly Amazon search volume, last 24 weeks — +96.3% search growth over the last 90 days.
6K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top veloma soap search terms

  • veloma anti fungal soap48K/yr
  • veloma soap27K/yr
  • veloma10K/yr
  • veloma antifungal soap4K/yr
All search terms

Top veloma soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£9K20%£17K30%£26K40%£34K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about veloma soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Beautiful fragrance”

Quality-Overall17%

“Excellent product”

Lather7%

“Lathers up really well”

Value For Money7%

“Good value”

Cleansing6%

“Clean feeling”

Allergies5%

“Great product no irritation”

Advertised Vs Actual Product5%

“Exactly as described”

Efficiency4%

“Very effective”

Soft Feel4%

“my skin feels soft”

Suitability Combination Skin3%

“A versatile and refreshing soap that offers helpful skin solutions”

What buyers complain about

Allergies14%

“I had this really rash idk is it insect bite or just heat rash or allergies”

Value For Money11%

“Overpriced”

Functionality-Overall9%

“Does not work as advertised”

Smell8%

“Mildly Scented”

Quality-Overall5%

“Kinda poor quality”

Lather4%

“Does not lather as much”

Advertised Vs Actual Product4%

“Does not work as advertised”

Ingredients-Overall3%

“so, there's some chemicals which are not good”

Durability2%

“so might not last as long as normal soap does”

Ease Of Use2%

“you dont get much use”

Top return reasons

Advertised Vs Actual Product31%
Smell15%
Leak-Proof13%
Motor Power9%
Ingredients-Overall5%
Functionality-Overall5%
Value For Money4%
Quality-Overall3%
Size-Overall3%
Compatibility-Overall1%

Common questions

Is veloma soap profitable to sell on Amazon United Kingdom?
The niche generates £85K/yr across 21 tracked products. 6 of 15 products launched in the last 360 days are still selling. 90-day search growth is +96.3%. Flapen's verdict: Worth a look (63/100).
How competitive is the veloma soap niche?
18 brands and 22 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in veloma soap?
Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.1%.
What does it cost to enter the veloma soap niche?
Listings span £7.58–£40.03; the average listing price is £13.85 (sweet spot $15–$100). The average incumbent carries 4,557 reviews — the moat a new listing must climb.